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Do You Make These Six Search Engine Optimization Mistakes?

Updated on May 4, 2011

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Search engine optimization

Do You Make These Six Search Engine Optimization Mistakes?

Search engine optimization is a massive collection of theories about how to build better search engine rankings by using tactics which search engines, such as Google, factor for in to help determine the relevancy of your website.

Because SEO is still predominantly theory there are many solid methods to increase rankings but each are followed by common mistakes.

Do you make these six search engine optimization mistakes?

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1. Targeting the wrong keywords

Keywords are the elements of the website which you want to rank for your website. Choosing the main keyword for your website is vitally important to ensure you rank well within search engines and drive relevant traffic based on these keywords.

A common mistake many website owners make is by choosing keywords which are irrelevant to their website. These misrepresented keywords will conflict with the overall topic of the website which leads to variable search engine placement.

To avoid making this mistake, use free keyword tools offered by Google, Wordtracker and Wordstream to get a clear idea on what your target audience are searching upon. Using the main keywords for your topic throughout your website will guarantee your content and website will be targeted for the correct traffic.

2. Not building a website with SEO in mind

Many mistakes website owners make when running a website is focusing on search engine optimization after the website has been running for some time.

By not focusing on search engine optimization from the beginning stages of building a website, content created on the website will get indexed in search engines but with no real targeted keyword.

Going after search engine optimization after the website has been indexed takes some time for search engines to reindex your website for these keywords. Additionally, when a website has been coded incorrectly (without SEO in mind) the time and costs will go up from trying to correct this mistake.

3. Not updating the website

One of the main reasons why people use the internet is to find up-to-date information on topics. When a website doesn't update often, there's no reason for search engines to come back and crawl the website.

To counteract this lack of new pages being indexed, it's best to regularly write new content either through articles published on the website or through a blogging platform.

These new updates will keep users interested but also give search engines a reason to come back and rank your website for new keywords and content you've added.

4. Keyword stuffing and over optimization

Many website owners go overboard when focusing on search engine optimization to the extent that they over optimize their content which in turn cause a conflict with search engines and may come across as spam.

Because it's so alluring to try to rank for certain keywords, many website owners get too caught up in search engine optimization and stuff their content with the targeted keywords to the point the content becomes almost unreadable to humans.

To avoid this mistake, whenever new content is produced, write naturally as if a conversation is being conducted between you and the reader.

6. Forgetting to build links

So new content just went live on your website, you're all excited but later on when you check search engines it's no where to be found on the first few pages.

Even with all the search engine optimization you place on your website, forgetting about building backlinks is one of the most common mistakes you can make.

Backlinks are very important for search engines to help determine the value of your website. Don't overlook creating content for other websites, leaving comments and producing content which others will link to - build these backlinks by creating great content but also go out and build your own links.

Due to the overwhelming amount of information passed around about search engine optimization it can be dizzying to know where to start.

In all, building your website with SEO in mind, following through by using the correct keywords on each web page, building links and creating great content is the best course of action to avoid these six search engine optimization mistakes.

5. Incorrectly using tags

First things first: the meta tag is dead. Don't worry about it.

Just because many websites have over-abused meta tags and content tags incorrectly in the past doesn't mean search engines don't use them as an SEO factor.

The heading tags (H1 - H6) are very important to use to tell search engine spiders the overall importance of each headline. Use the H1 tag for the main title of the content followed by H2 and H3 tags for the subheadings.

Additionally, fill in the title, meta description and alt tags (of images) with relevant keywords and so it can be read in a way that doesn't' come across as spam.

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