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How to use Facebook Buttons in Social Media Marketing

Updated on March 24, 2018
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There are two types of Facebook buttons you can use on your blog or website. The Facebook ‘like’ button and the Facebook ‘share’ buttons.

Millions of people in the world are using the buttons and the number is growing exponentially each year.

Almost all websites you visit today have the Facebook ‘like’ button or the Facebook ‘share’ button. The buttons are installed anywhere between pages.

According to Facebook about ten thousand people each day install the buttons on their websites. Keep reading to know more about the two types of buttons and how they can make your social media marketing easy.

Types of Facebook Buttons

Facebook offers two types of buttons for their users to choose from. The Facebook ‘like’ button is the most used and the Facebook ‘share’ button. The share button is the most effective in your social media marketing as we are going to discuss below.

The Facebook ‘like’ button is quite easy to use. You are not required to log on to your account to use the button. Once you click the button it creates an entry automatically on your Facebook wall that anchors the link to that post. This is simple and does not consume much of the reader`s time.


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The Facebook share button is a bit complicated, but it is more assured and produces good results.

When a reader clicks the ‘share’ button, he will be directed to a pop out window that requires him/her to log on to Facebook. He is allowed to make a comment about the article he shares after logging in.

Comments are optional but many people are known to leave a short commentary about the information shared. This button is thus the most effective in your Facebook marketing as it leads to more clicks.

The like button is the most used in the world because of its simplicity. If the reader is always logged on to Facebook the share button is also going to be easy. You are recommended to have the two buttons in your posts.

For good results install the Facebook like button at the top of the post and the share button below the page.

Take for instance a page that talks about 17 inch laptop backpacks, the reader may want to visit social media sites to learn more about the 17 inch laptop backpacks. If your social media buttons the reader will simply visit your Facebook page and may easily convert.


How the buttons increase traffic to your blog

With the buttons installed it will be quite ease for readers to share the articles or posts they like. The more likes you get on your site the more you are likely to get more people visiting your website.

If a user like a post in your website it is shared with all his friends. In average every Facebook user has 130 friends. In its basic meaning once you have a like, your article is shared a hundred times. You are likely to get more viewers to your website because users can have even more than one thousand friends.

You are likely to get to get up to about 50% increase in traffic if your website has Facebook buttons installed. You can`t afford to lose such amount of views on your website on a daily basis. Just think on where you can be if your traffic is doubled.

There are several plugins you can use to activate Facebook buttons on your website. This is even easier if your website is manged by word press CMS.

© 2013 Ondari S Jephiter

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    • dilipchandra12 profile image

      Dilip Chandra 

      5 years ago from India

      Useful and informative, thanks for the share.

    • profile image

      Peduli Timor Barat 

      5 years ago

      Thank you for the information above.

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