ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Starting a business, what do I want from my business?

Updated on February 12, 2013


It seems that so many people who have been in safe secure jobs are suddenly finding themselves out of work- some of those vow that they will never again be at the beck and call of an employer and decide to start their own business. Whatever reason has showed you the way to work for yourself then there are some things to consider before you invest any time or capital.


If you were to make a list of what you want from your future business what would that list contain and how important would it be to you. It would probably contain something about money- after all we all need it, perhaps independence and maybe a better work /life balance.

My list looks like this:

What do I want from my business?

Independence – no more pressure from the boss to get something done within an unrealistic timescale.

Work/Life balance- total control over what work I take on and when. No more stressed out days because I just have so much to do both at the office and in the home.

Avoid Nastiness- I know we can't cocoon ourselves from the nasty things in life- but maybe if we can avoid working for people who are horrible and avoid tasks that are mind dulling, maybe thats’s my aim


How important to me are these aims

They are really important to me

What ought I to think about?

On reflection it seems I want to do what work I want when I want to do it, for people who I want to work for. I think that might be a little optimistic in that I do need to do some work and if you set your wishes to an unrealistic height then you will fail. Perhaps I ought to see if I can bend a little. Independence- well perhaps I can bend on that one- maybe consider that some stress and deadlines are good for you. Work/Life balance- no compromise, unless of course it is financially viable- so I am bending already. Nastiness- Well perhaps a little more tolerant and just avoid the really nasty ones!

The balance sheet
The balance sheet
what are your goals or do you aimlessly meander along
what are your goals or do you aimlessly meander along
This will be viewed two ways  work and life in balance or freedom- take your pick!
This will be viewed two ways work and life in balance or freedom- take your pick!

Life Goals

Now you ought to consider your life goals and how your business can help you to achieve them. If your life goal is to have made your first million by 30 then you need to be involved in a high income generating field and be prepared to have employees and manage. If you want to be a hands on dog walker you are unlikely to make your first million by 30 or perhaps even 50!

So what are my life goals. Having reached middle age my goals are security and income in retirement. Therefore I focus myself on a business that I can continue on a restricted scale when I retire.

How will your business help you obtain your life goals?

Look at the ways that your business can help you. If money is one of your drivers can you make more from your business than in a salaried job? Have you the ability to run a large business, can you tough it out when things are bad? Do you have support, either financial or just social and emotional. All questions that need to be asked and all positive answers will help you in your quest.

As a final exercise picture yourself in five years time. Where do you want to be? There is no guarantee that you will be there even if you work hard but if your goals are even partially met then maybe you are in a better place than you would have been working for someone else.


This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

Show Details
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
ClickscoThis is a data management platform studying reader behavior (Privacy Policy)