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Use Blogging And Article Marketing To Promote Your Website And Sell Your Product
Google Panda Update
When Google changed their search algorithm in February of 2011, it appeared that the strategy of article marketing to promote products online was no longer an effective method to bring traffic to your website. Several of the more popular article submission sites were instantly knocked down in the search results, being punished for what Google considers to be low quality content. The problem with sites like Ezine, Articles Base, and other similar sites, is that they had long been abused by online marketers that were publishing low quality articles that were riddled with spelling mistakes and grammatical errors, and in some cases publishing the same article on dozens of different sites.
The intention of Google is to direct users to the highest quality, most relevant content that is available. In order to achieve any success in marketing your product by blogging and article writing, you will need to put the time and effort in to producing quality well written content. The Panda Update didn't necessarily kill article marketing, if fact those who write particularly well written content will likely find that they will have just as much success as they did in the past.
Your Marketing Practices
If you want to achieve the best possible results with your blogs and articles, you will have to work hard, using solid marketing practices. The technique of publishing the same article at multiple websites, or "spinning" your articles, is something to be avoided. You want to take your time, research your topics and publish high quality informative articles that people will benefit from reading. You should be either educating or entertaining readers, giving them the information that they are looking for.
You also want to avoid over aggressively promoting products, by writing articles about how great something is, telling people to "buy now". You are much better off passively promoting your products by writing relevant, interesting content, and including images, banners and links along with your article. Potential customers will click on the links if they are interested. Below we have listed some step by step instructions on how to successfully use your writing for the purpose of Internet marketing.
1: Publish your articles on the right websites - Hubpages for example is one of the best places to publish, because of their strict quality control measures they still generate a lot of traffic from search engines like Google. You might also want to look at Squidoo.
2: Choose particularly engaging topics - write about things that people will be interested in, relevant to your business. You can use the Google keyword tool to help get an idea what people are searching for.
3: Choose your title's carefully - with as many relevant keywords as possible.
4: Proofread your articles thoroughly - avoid spelling mistakes and grammatical errors.
5: Use social media - (Facebook & Twitter) to promote each article. You will want to have a dedicated Facebook fan page in order to help drive traffic to your articles and blogs.
6: Avoid Spam - If you are sharing links and blog posts on other pages, you want to make sure you don't over do it. If the page has thousands of fans, you might get away with sharing content daily, but much less so for smaller pages. If you post too often or your posts are irrelevant to the page where you post them, you could get banned and your posts would be removed. If you develop a reputation for spamming, people will ignore you.