ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel
  • »
  • Business and Employment»
  • E-Commerce & How to Make Money Online

How to Get Targeted Traffic to Your Website

Updated on January 12, 2012

Strike a Bullseye and Get the Targeted Web Traffic you Need

It doesn't matter if you get a gazillion visitors to your website, if they aren't buying, or getting them to do what you want them to do, what's the point? So what should you be doing? Try to get targeted web traffic. This means, in short, that you are focusing on getting the visitors who are really interested in what your website is all about to visit your site. Therefore, you'll be getting longer visits, more frequent visits, more referrals to your sites, more backlinks, and more sales.

Targeted Web Traffic Takes a Lot of Work

...but it's well worth the effort and will translate to clicks and interest in your site!

If you're thinking it's a lot of work to get targeted web traffic, you're right! You've probably heard a lot of places scream out that content is what will really get traffic...it's true. If you aren't up for some web work, you may want to find something else to do for a living, or hire someone to do it for you. Are you up for it?

A Poll on your Targeted Traffic

All the traffic in the world could leave you broke! Are your visitors just dropping by and leaving, or are they opening their wallets, if that is your goal? This is called buyer conversion. If you have a web store or goal in mind...

What percentage of your visitors make a purchase?

See results

Get Visitors to your Site that Will Stick Around

Target that niche that visitor, get better conversions, and more clicks

If you're up for the task, there are some definite ways to increase your targeted web traffic. First off, try to think of your target audience. If you know what your site is about, you should know your target audience. Ask yourself these questions:

  • Who are my visitors? There's nothing wrong with "lumping" your visitors into a certain group. You just have to provide them with something valuable!
  • What sites will your readers be visiting frequently? These sites should be your target for having your link added.
  • What are all of these people looking for?
  • How do you fit into what these people are looking for?
  • What else are these type of people buying?
  • Is there a certain geographic location these buyers are located?
  • Is the subject/product "hot" or newsworthy?
  • Is the subject/product popular or in demand?

Promoting Outside of our Site

Using external efforts to promote yourself

What do you mean external efforts? Well, anything outside of your website that promotes your website. Here are some of the most effective marketing tactics:

  • banners on similar sites to your own or about your topic
  • Directory submissions
  • Article Marketing
  • Adwords Marketing
  • Niche Marketing

Here are some of the most ineffective marketing strategies:

  • Spamming MySpace
  • Spamming forums
  • Ineffective Adwords placements
  • Email Spam
  • Link Farms
  • Irrelevant Reciprocal Links
  • Bad Web Content
  • Links to and from x-rated sites
  • Aimless, random marketing
  • Overuse or misleading advertising and Adwords
  • Pop-up ads

If you think spamming is going to help you in some way, even a little, think of it like this: what major company that you know of started out spamming? Sure, you might get an unwanted email every now and then from Bed, Bath and Beyond, but these are usually targeted in some way. If you'd like to be where they are, don't spam!

To get the right audience to your website, you need to get very specific. There's a reason it's called niche marketing! For instance, there are thousands of companies that claim to increase your web traffic. The phrase "web traffic" is one of the most competitve search terms out there. However, if you dug a little deeper and became more specific in what your site was about, like "Overstock auctions web traffic," you're getting a little more specific. There's not much chance that you'll get much traffic with a line on your site or a text ad like "web traffic," but the second phrase might be a winner.

The deeper you dig for more specific terms, and the more you stick to one relevant subject or topic, the better your chances are becoming relevant to the search engines. Here are some comparisons of some good search terms vs. bad...

BAD: wooden tables

GOOD: solid cherry dropleaf dining room tables

BAD: digital cameras

GOOD: refurbished Nikon Coolpix digital cameras

The Best Competition is NO Competition!

What's the best thing to write about? Something no one has written about yet! You're competition will be little to non-existent.

Incoming links are a major contributor in not only traffic, but your page rank as well. The more relevant sites that are linked to your site, the more weight your site has. A link like a forum signature does not hold as much weight as a link on MSN's home page. While forum signature traffic can be good and important, it's not as highly regarded in SEO.

Do you have good ethics?

In your efforts to get more backlinks to your site, you really have to be ethical and listen to your gut. Look for sites that really are relevant to your site and have great content that is useful. Be sure to scan the whole site to be sure they are not linking to sites that aren't reputable. If you're tempted to bite on a site that has a high page ranking but doesn't look all that appealing, remember this: search engines change every day. What's on the front page today could be on page 4,688 tomorrow. If you remain ethical, your site will gain exposure and page rank naturally.

Keep customers interested with monthly or weekly content newsletters! A trial with Constant Contact is free for the first 60 days.

The Power of Persuasion... - Persuade customers to purchase from you with modern social media

This book covers "how to trigger powerful, word-of-mouth BUZZ with innovative New Media campaigns -Why your business blog (not mass marketing) must be at the center of your marketing strategy using New Media tools -Discover where your target audience is hanging out and captivate their attention with your persuasive message..."

With the dawn of YouTube, Blogs, Podcasts, MySpace and Social Bookmarking, it's extremely important to learn how to utilize these trends using your own words and persuasion.

Secrets of Online Persuasion: Captivating the Hearts, Minds and Pocketbooks of Thousands Using Blogs, Podcasts and Other New Media Marketing Tools
Secrets of Online Persuasion: Captivating the Hearts, Minds and Pocketbooks of Thousands Using Blogs, Podcasts and Other New Media Marketing Tools

Kenrick Cleveland reviews the book on Amazon, "I kept hearing all the hype about "new media" (YouTube, MySpace, blogging) but the only thing I really understood was that it seemed to be something that kids did -- mine in particular. LOL I completely missed the point.

Something kept telling me that it was important I understood what the power of the new media is and how I could harness it. That's when I found, Secrets of Online Persuasion..."

This book has received an excellent 4.5 star rating out of 10 users!

 

Backlinks

Be careful on who links back to you. With the Goolge Toolbar installed, you can right click on any page and scroll down to "backward links" to see who is linking to that page.

Popular Targeted Traffic Methods

What do other people use for getting targeted traffic? You can use social bookmarking, Adwords Listings, Blogs, and RSS Feeds. If you are going to set up a blog, make sure it sticks to one topic, and don't stray off, no matter how tempted you might be to write about your kid's report card.

Article marketing is a great way to show your stuff. If you are a great writer and know a lot about what you are selling or doing, write an article about it. Readers view article authors as experts in what they are writing about, so do it well and you'll earn some trust and some traffic.

How Exactly does Article Marketing Make you Money?

It's one of the most targeted forms of traffic on the web. Here's an example: You're searching for new laptops online, and you're researching what the best laptop might be for travel. In your search, you come across an article about what features make for an excellent laptop for frequent travelers. The article is very informative, and you decide to click on the link at the bottom of the article, which directs you to an online store some of the laptops mentioned in the article. You find a deal on the laptop you want, and you buy it! That's targeted web traffic, and the author of the article provided you with some excellent information that helped you make an informed decision about your purchase.

Recommended Web Traffic Books - Increase your web traffic, learn the ropes of SEO, and rise in the ranks!

Unless you were born with the knowledge of how to properly market yourself online and rise in the ranks on Google, you'll never know how to rise up in the search engine ranks unless you read the proper articles or books. Here are some highly recommended books that will help boost your rankings.

Pay Per Click

Is it worth it? PPC, or pay per click advertising, like adwords and yahoo search marketing, offer great programs to help with your traffic. It's highly targeted and can be very effective, but you have to know how to use it correctly. Clicks can often be $1 per click and much higher...are your products or services expensive enough to justify this form of advertising?

Social Bookmarking Links - Network on these websites to increase your web traffic

According to Wikipedia: "Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata.

In a social bookmarking system, users save links to web pages that they want to remember and/or share. These bookmarks are usually public, and can be saved privately, shared only with specified people or groups, shared only inside certain networks, or another combination of public and private domains. The allowed people can usually view these bookmarks chronologically, by category or tags, or via a search engine."

Social bookmarking and social networking websites work best when you make connections. Dropping a link then running out the door is going to do you no good. Try to limit your social bookmarking to just a few websites that you're very active in. Also, be sure to provide an accurate, detailed description if the site allows it to further increase your chances of search engines picking up on your submission (not to mention to entice readers).

Here are some of the most popular Social Bookmarking sites...

Remember...

Don't Spam! It will ruin your reputation, get you limited to zero results, and can cost you money. Use opt-in mailing lists, real contributions to forums, and of course, real content!

Had a good experience getting targeted traffic to your site? What has helped you? Share it with everyone and exchange tips here!

Have a Source of Targeted Web Traffic You Recommend? - What methods have worked for you?

    0 of 8192 characters used
    Post Comment

    • profile image

      colin-trierweiler 4 years ago

      Excellent white hat SEO tips!

    • profile image

      wijiwagon6811 5 years ago

      Great Information, very helpful!

    • Celticep profile image

      Celticep 5 years ago

      Great info, will bookmark this page and come back again! I have an "undesirable" source linking to one of my lenses and wish I knew what to do about it, other than taking my lens down ... any ideas?

    • biminibahamas profile image

      biminibahamas 5 years ago

      Super information!

    • JonnyRae profile image

      JonnyRae 5 years ago

      Very useful information. I have learned so good tips and will put them into practice. Thanks

    • autofanatic profile image

      autofanatic 5 years ago

      Great job, Kiwi. A very useful lens.

    • Gayle Mclaughlin profile image

      Gayle 5 years ago from McLaughlin

      I am still learning. This article reaffirmed a few things I know to do!

    • profile image

      oldtorch 5 years ago

      Very impressive. Very good info. Actually going to use alot of this right now. You are like a jedi!

    • sockii profile image

      Nicole Pellegrini 6 years ago from New Jersey

      Useful info...you definitely gave me a few things to keep in mind. Thanks! (Favoring this for future reference as well.)

    • profile image

      anonymous 6 years ago

      Great information! I remember learning all this on the 30DC with Ed Dale. Spam is never cool! I don't see as much spam on Squidoo as I used too. I did at one point remove all my link lists because I had way too many people adding their links that had nothing to do with the subject on my page. It was quite annoying. I just got rid of them completely so I didn't have to delete everyday. Great lens!! I really enjoyed it.

    • TonyPayne profile image

      Tony Payne 6 years ago from Southampton, UK

      Excellent information. I still have a long way to go to get a lot of traffic to my lenses, but I am working on it. Even more difficult has been trying to generate sales. This is a great guide, bookmarked and Blessed.

    • capriliz lm profile image

      capriliz lm 7 years ago

      Great SEO information here. Thanks. Definitely will keep this handy for reference.

    • profile image

      anonymous 7 years ago

      great lens. lots of very useful information. Thanks. 5*

    • profile image

      anonymous 7 years ago

      5 Stars ! Found a few useful gold nuggets ! Thanks!

    • OnlyFunStuff LM profile image

      OnlyFunStuff LM 8 years ago

      Great lens lots of useful stuff thanks. Rated 5*

    • profile image

      mickg 8 years ago

      Cool Lens. Thanks for Sharing.

    • ElizabethJeanAl profile image

      ElizabethJeanAl 8 years ago

      Thanks for the info. I'm getting a fair amount of traffic but not many sales. I do some article marketing but not enough.

      5* and lensroll to The Squidoo Learining Curve

      Lizzy

    • Roxy Calamari profile image

      Roxy Calamari 9 years ago

      I definitely learned something here! Much work to do. Thanks:)

    • GlobalOpps profile image

      Steve & Carol 9 years ago from San Marcos, CA

      Good Job Kiwi, another 5*. We have found a great, step by step system for building targeted traffic that doesn't stop. It's Renegade University, and they teach a strictly white hat, quality content system for rocketing up the search engines. Training is step by step- so easy even we can do it! And best of all, this university is tuition free.

    • profile image

      glowchick 9 years ago

      Great lens. I love all the info. Keep up the good work!

    • EvieJewelry profile image

      EvieJewelry 9 years ago

      Thanks for the great info

    • profile image

      flowski lm 9 years ago

      Great tips and tricks for SEO of your websites, thanks!

    • BizMom LM profile image

      BizMom LM 9 years ago

      Good advice, I do a lot of web2.0 marketing and love it.

    • NewRiver LM profile image

      NewRiver LM 9 years ago

      Great info!

    • FanfrelucheHubs profile image

      Nathalie Roy 9 years ago from France (Canadian expat)

      Another useful lens!! From the storeboard with love!

    • profile image

      beesknees-23 9 years ago

      Excellent information, well done!! Five paws up!!

    • sisterra profile image

      sisterra 9 years ago

      Excellent Lens!! I will be back to use all this info again and again.

    • billco1 profile image

      billco1 9 years ago

      You've created another informative thread. I'll come back to this one!

    • Signhappy profile image

      Signhappy 9 years ago

      Very informative lens. Saw you on the stores board. 5 stars!