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Anchored Backlinks - A Simple Guide

Updated on May 24, 2012
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Anchored backlinks are said to be key to any good SEO strategy. In fact, in some circles, anchored backlinks are said to be the be-all and end-all in SEO. Once you have done your on site optimization, it has been said that all you need to do is to build as many anchored backlinks as possible. Keep doing that, and the top spot in Google is a matter of time.

I would categorize the multiple ways you can get anchored backlinks into 3 areas:


Linking to Your Own Sites
Many people have been known to set up websites, blogs and other types of online real estate just so they can get guaranteed backlinks to their main site. Others will interlink between all their sites and pages.

An example of such a strategy will be to have one main site about your product, say doors. You can have a hub here on HubPages about the different type of doors available, and a squidoo lens talking about how to find a good door supplier, and blog that talks about all things doors. All of them will have anchored backlinks leading to your main site.

Of course it doesn't have to be just one hub, or one lens, or one blog, and you don't have to confine yourself to just these three types of resources. Do a search and you will find more resources than you will have time for.

But if you have an intention of building massive amounts of backlinks between your sites, you might want to spare a thought about giving Google a blueprint to which sites you own. For example, if you are monetizing using Adsense, you might want to consider a different monetization model for some of your sites. Or if you have many blogs, don't use blogger for all of them.

I won't get paraniod about it, but my point is just not to make it too obvious. Looking at it from Google's point of view. Which site would you rank higher? A site with a hundred webmaster-owned backlinks, or another site with a hundred backlinks from multiple sources?


Post Your Own Backlink
There are lots of places on the web that will allow you to put your own backlink on their site. Think about forums, blogs and web directories.

One thing you must consider when placing a link for SEO purposes is whether the link is "do follow". When blogs became popular some years back, many webmasters went around posting spammy comments in the blogs. Those comments had no real content and the only intention was an anchored backlink to the webmaster's site. It got so bad that Google announced that it will recognize a new attribute, called a nofollow attribute. When this attribute is attached to a link, that link will not count towards improving the destination site's search engine rankings.

To combat spam, many blogs and forums have adopted the use of this tag. So if you are posting for SEO purposes, do check first.


Getting Other People To Post Your Backlink
This is by far the most difficult and time consuming way to get anchored backlinks. But when done right, it offers the potential of easily getting hundreds of links with a single action.

I list below a few standard ways of how you can go about doing this, but bear in mind that the techniques are many and varied and you are really only limited by your imagination.

  • Link Exchange. Find or form groups of webmasters interested in exchanging links. Normally, links exchanged will be on the home pages or between link directories. I would encourage looking into more innovative ways of exchanging links. You could consider asking the webmaster to change a small part of his content to include an backlink to you. Or, if the webmaster is running a blog, you could ask the webmaster to dedicate a blog post to your site.
  • Link Bait. Generate content so good that the webmaster just have to link to you. Content that is humorous, controversial or downright weird would work well. And if you are out of ideas, just come out with great content.
  • Offer Free Stuff. I remembered a web hosting company offering to give away a piece of software that they are selling in return for a link to their site. I don't know how much they lost in terms of sales, but I would think that a lot of the webmasters providing links might not have bought anyway.
  • Give Away Something. But don't just give away something. If you are giving away web templates, make sure you have your site info at the bottom. Or if you are giving away an ebook, make sure your site is referenced somewhere in the ebook. You get the idea.


Conclusion
If anything, it is actually much easier to get anchored backlinks than in the past. In today's Internet, we are all so much more connected thanks to the social sites like Facebook, Twitter, Digg, etc. If you have something worthy of backlinks, it can be a simple matter of asking for one. You can reach a lot more people today with such a request than you can in the past, and good content should be rewarded with linkbacks.


Glossary

Anchor Text - The anchor text is the text used to link to another webpage. For example, when linking to my hub about the Hubble Ultra Deep Field Image, the anchor text is "Hubble Ultra Deep Field Image".

Anchored Backlink - This is simply a link from another webpage. This type of link will contain the keywords of the webpage in the anchor text. It might be more properly called a keyword anchored backlink. See the "anchor text" definition for an example of an anchored backlink to another webpage. Note that "Hubble Ultra Deep Field Image" is a keyword for that page.

Backlink - It is simply a link from another webpage.

Keyword - When optimizing for the search engines, you will first do some keyword research to see what words people use to search for information or products that your site has. These words are called keywords. Do note that keywords are exact phrases or words.

For example, backlink and backlinks are 2 different keywords. And anchored, backlink and anchored backlink are 3 separate keywords.

SEO - It stands for search engine optimization. It is the techniques used for getting a better ranking in the search engine results. Although usually not mentioned, Google seems to be the only search engine that this is carried out for. But they are THE search engine and when you get ranked on Google, the other engines will pick you up as well.

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    • wandererh profile image
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      David Lim 5 years ago from Singapore

      dieter dust - Thanks, glad that it helped.

    • dieter dust profile image

      dieter dust 5 years ago

      Thanks for sharing your knowledge, a really useful article for newbie like myself.

    • wandererh profile image
      Author

      David Lim 5 years ago from Singapore

      editorsupremo - Thanks! Hope it's useful.

    • editorsupremo profile image

      editorsupremo 5 years ago from London, England

      Great hub explaining backlinking and anchored links!

    • wandererh profile image
      Author

      David Lim 5 years ago from Singapore

      RankBooster - You are right. :)

    • profile image

      RankBooster 5 years ago

      It's always important to use the right keywords and phrases that best describe what your site is about. This was a great read. Thanks!

    • wandererh profile image
      Author

      David Lim 5 years ago from Singapore

      SilkThimble - Thanks for your nice comment. :)

    • SilkThimble profile image

      SilkThimble 5 years ago from Philadelphia, Pennsylvania

      Thanks for the hub. You've included some very use information!

    • wandererh profile image
      Author

      David Lim 6 years ago from Singapore

      TK Taxis - Backlinking is great but don't forgot your other traffic building techniques. The best way would be to try a good mix of strategies, see what works for you and do more of what works.

    • profile image

      TK Taxis 6 years ago

      This is a brilliant article. I need to increase my google ranking. I will be backling as much as I can to do this.

      TK Taxis - Loughborough Taxis

      www.tktaxis.co.uk

    • wandererh profile image
      Author

      David Lim 6 years ago from Singapore

      Jessi - Hope this has been useful for you. Many articles about such stuff tend to be too technical, expecting their readers to be SEO experts. I hope I have explained it in a clear, non-technical and easy to understand way.

      mailxpress - Free is a great way to go but I'm worried that since more and more things on the Internet are free, free could be losing its effectiveness. :(

    • mailxpress profile image

      Michelle Cesare 6 years ago from New York

      I do agree with offering something free or giving away free stuff to attract traffic. Clever.

      Also, backlinking with relevancy does help with SEO. Good Hub because it offers good advice. Thanks.

    • profile image

      Jessi 6 years ago

      @wandererh,

      Thanks for the great post about backlinks using with anchor text.

      It is very useful for who enter in to IM.

      Thanks

      Jessi

    • wandererh profile image
      Author

      David Lim 6 years ago from Singapore

      Chandan@EarnmoneyOnlineinIndia - You're right, I didn't think to include. Thanks for telling me and I'll do a small rewrite in the near future and put it in. :)

    • profile image

      Chandan@EarnmoneyOnlineinIndia 6 years ago

      I think you should have included the importance of variation of anchor texts while building backlinks. Inclusion of LSI keywords as anchor texts of one way backlinks are of immense help for ranking.

    • wandererh profile image
      Author

      David Lim 6 years ago from Singapore

      Bobby1231 - Thank you for being a fan. I try to put up useful or entertaining bits of information and it's always nice when they are well received. :)

    • profile image

      Bobby1231 6 years ago

      Totally true, Wandererh it would be awesome if you could check out my hub. I have been seeing your hubs, but never signed up here and commented on it. I have been a long time fan of yours. Keep posting us with useful information sir.

    • wandererh profile image
      Author

      David Lim 6 years ago from Singapore

      MoneyCreator24 - It's my pleasure. :)

    • wandererh profile image
      Author

      David Lim 6 years ago from Singapore

      AdsPro24 - Thanks for the info.

    • MoneyCreator24 profile image

      MoneyCreator24 6 years ago

      Thank you for all these useful informations. I really do need them. Great.

    • AdsPro24 profile image

      AdsPro24 6 years ago

      Backlinks can definitely help you get ranked on Google, Yahoo or Bing! I have a few sites and I am constantly creating backlinks to help my page rank! Nice article and tips. I also have a website about backlinks, http://adspro24.com/ please visit it anytime you want. I have a few tips there. Thanks again!

    • wandererh profile image
      Author

      David Lim 6 years ago from Singapore

      I think you are asking the million dollar question. There are many ways you can get backlinks and traffic, but the more targeted the traffic is, or the more valuable the backlink, the more expensive, or time consuming, or difficult it will be. In other words, there is no magic bullet.

    • profile image

      icrosser 6 years ago

      the problem is how do we do the backlink in a short time? i am running a business site http://www.monclerkid.com , i was wondering how could i drive more traffic? do you have any suggestion? thank you1

    • wandererh profile image
      Author

      David Lim 7 years ago from Singapore

      Choosing SEO Packages - It really is important to get the idea at least or they are not going to get any kind of traffic, or the wrong kind of traffic, from the engines. And the concept is actually quite easy. :)

      Producers Korner - Wish you all the best, hope the info is useful. :)

    • Producers Korner profile image

      Producers Korner 7 years ago

      Really really great information for producers and designers of websites. My market is geared toward film/movies and music. Check us out now and then come see us after we have used the knowledge given here..Thx from www.producerskorner.com

    • profile image

      Choosing SEO Packages 7 years ago

      Great article and thorough analysis on backlinking. A lot of people don't get this concept, but its important for sure. Thanks a lot for your contribution to this area of business.

    • wandererh profile image
      Author

      David Lim 7 years ago from Singapore

      Hi manilyn11, getting to the first page of Google is not easy as the competition would be rather stiff.

      But getting backlinks is not too difficult, but if you only have links from bookmarking sites, it probably won't do too much for your Google ranking.

      There are many guides on how to get backlinks to your site - just do a search on Google or HubPages - but off the top of my head...

      - Join article directory sites, including HubPages, and write articles for backlinks to your site in the article body and/or bio.

      - If you have great content and you promote it, people will automatically link to you without asking.

      - Ask other webmasters for a link exchange or partnership.

    • manilyn11 profile image

      manilyn11 7 years ago

      hi wandererh. Ive been trying to get a rank at google. 1st page at least. I tried linking a site to others and submit them to some bookmarking sites. Still my ranking wont rise. Can you help me you on how to incease my backlinks? Many thanks!

    • wandererh profile image
      Author

      David Lim 7 years ago from Singapore

      Thanks Nikki. It's actually quite simple, but it's the terminology that usually throws people off. :)

    • profile image

      Nikki 7 years ago

      It has taken me ages to get my head around all the different back linking techniques and terminology. I think I am finally getting it and your post was really helpful, wanderer, thanks!

    • wandererh profile image
      Author

      David Lim 7 years ago from Singapore

      Quite to the contrary, I believe. Google is getting better at determining the true value and relevance of a backlink. As such, the SEO strategy of just getting as many webmasters to link to you as possible will slowly be less effective.

      With sites like HubPages, you automatically get a page rank boost merely because of the HubPages domain. And you can get ranked much more easily than if you were to start with your own domain.

      So, I think that sites like HubPages should be around for quite sometime. But, as in all things SEO, it will ultimately be Google who has the final say.

    • werteundpolitik profile image

      werteundpolitik 7 years ago

      It's all about backlinks, isn't it? SEO's are very likely to destroy internet sites like hubpages (one day)!

    • wandererh profile image
      Author

      David Lim 7 years ago from Singapore

      Those were the times. All you needed to do was to have a link exchange directory and swap as many links as you can. I guess it is back to the basics now, that is, generate great content, and the links will naturally appear, :)

    • FindYourSearch profile image

      FindYourSearch 7 years ago from Las Vegas, NV

      This is a nice list of tips. However, be careful with link-swapping, especially link directories. Google is wise to this practice and devalues links that are suspected to be swapped rather than naturally generated.

    • wandererh profile image
      Author

      David Lim 7 years ago from Singapore

      Thanks, Backlink Master. I have a webhosting company to thank for that one. :)

    • Backlink Master profile image

      Backlink Master 7 years ago

      Wow the Give Away Something style I really like, never thought about it. Going to try this soon. Thanks!

    • wandererh profile image
      Author

      David Lim 7 years ago from Singapore

      Thanks Alison. I didn't know that so many people have problems with this concept.

    • Alison Graham profile image

      Alison Graham 7 years ago from UK

      Thanks so much, I have tried to get my head round this topic three times and having read your hub, I have finally 'got it' - you are a great teacher, thanks again, Alison

    • wandererh profile image
      Author

      David Lim 7 years ago from Singapore

      Thanks Lamme. A lot of the information out there is about simple basic stuff, but learning the terminology will kill you.

      Thanks for dropping by. :)

    • Lamme profile image

      Lamme 7 years ago

      Thanks for explaining this in a way even a newbie can understand! I'm new to SEO and I'm trying to wade through a lot of "technical" information. I found your article very easy to follow, now I'm off to try and implement some of the information. :)

    • wandererh profile image
      Author

      David Lim 7 years ago from Singapore

      True. It is an unfortunate fact of the web, but a quality site with no backlinks is probably not as good as a bad site a lot of backlinks - at least in Google's eyes. :(

      Thanks for visiting. :)

    • profile image

      small business seo 7 years ago

      Great article and thorough analysis on backlinking. A lot of people don't get this concept, but its important for sure. Thanks a lot for your contribution to this area of business.

    • wandererh profile image
      Author

      David Lim 7 years ago from Singapore

      Thanks man! :)

    • harrist profile image

      harrist 7 years ago from on the Net

      great article man!!!

      http://hubpages.com/hub/freedofollowpr9 pr9 link dofollow

    • wandererh profile image
      Author

      David Lim 7 years ago from Singapore

      Well, if it was easy, it might not be a high pr site. :)

    • profile image

      Egypt Property Guru 7 years ago

      Getting links of high pr sites is really hard, really enjoyed your article. Thanks :)

    • wandererh profile image
      Author

      David Lim 7 years ago from Singapore

      Thanks! :)

    • EngagementRing profile image

      EngagementRing 7 years ago from Los Angeles

      Great information!

    • wandererh profile image
      Author

      David Lim 7 years ago from Singapore

      You are probably right. And even if it still works, there is the chance that it has decreased in effectiveness. The best thing to do for the long term would be to bite the bullet and do the required work for getting proper backlinks. :)

    • profile image

      scheng1 7 years ago

      Some methods may not work now, since Google has discovered the trick of creating many blogs to send links to a main blog.

    • wandererh profile image
      Author

      David Lim 8 years ago from Singapore

      SEO Spyglass seems to be an awesome tool. I will have to look into it when I find the time. :)

    • fdoleac profile image

      fdoleac 8 years ago from Hollis, New Hampshire

      Great info - thank you. I have been using Spyglass to see competitors backlinks.

    • wandererh profile image
      Author

      David Lim 8 years ago from Singapore

      You can determine if a link is nofollow by actually viewing the source or the html for the site, or you can use a Firefox plugin called SEO Firefox. It's easy to use and relatively troublefree. But you will need to be using Firefox as your web browser.

    • kirstenblog profile image

      kirstenblog 8 years ago from London UK

      I enjoyed reading this. I have to say tho that I am still struggling to get my head around the dofollow and nofollow links? I can see that bloggers want to keep their site from being spammed and will make posted links nofollow, but I just don't get why its nofollow and how a person can tell.

      *scratching head*

    • wandererh profile image
      Author

      David Lim 8 years ago from Singapore

      Thanks for dropping by, Andrew0208! :)

    • Andrew0208 profile image

      Andrew0208 8 years ago from Zion

      Getting traffic through anchored backlinks are worth it, atleast for long term purpose. You've made it simplified! Thanks for sharing.

    • wandererh profile image
      Author

      David Lim 8 years ago from Singapore

      Thank you, Hoop-A-Joo! :)

    • Hoop-A-Joo profile image

      Hoop-A-Joo 8 years ago from Los Angeles

      very nice hub. Basic terms of html and SEO but you presented nicely. Thank you for sharing.

    • wandererh profile image
      Author

      David Lim 8 years ago from Singapore

      If you are talking about setting up your very first site, I do agree. But it should be much simpler now with all the tools and templates and what-not available.

    • profile image

      knotrix 8 years ago

      wonderful post,but to implement first one is quite difficult

    • wandererh profile image
      Author

      David Lim 8 years ago from Singapore

      You are welcome. :)

    • profile image

      VinceH 8 years ago from Texas

      Good examples, thanks for the page.

      Vince

      http://www.keys2seo.com

    • wandererh profile image
      Author

      David Lim 8 years ago from Singapore

      Thanks Marketing Sucesso! :)

    • Marketing Sucesso profile image

      Carlos Vieira 8 years ago from Portugal

      I´ve been reading this hub and I found a lot of good tips. Nice hub!

    • wandererh profile image
      Author

      David Lim 8 years ago from Singapore

      The nofollow attribute is applied to a individual link and not to the whole site. You can determine if a link is nofollow by actually viewing the source or the html for the site.

      For me, I use a Firefox plugin called SEO Firefox. It's easy to use and relatively troublefree. But you will need to be using Firefox as your web browser.

      The plugin is available here:

      http://tools.seobook.com/firefox/seo-for-firefox.h...

    • N. Ramius profile image

      N. Ramius 8 years ago

      Thanks for the info but a quick question.

      How do you know if a site is no follow?

    • wandererh profile image
      Author

      David Lim 8 years ago from Singapore

      Thanks Increased Website Traffic! :)

    • profile image

      Increased Website Traffic 8 years ago

      Excellent sound advice on backlinking. Thank you!

    • wandererh profile image
      Author

      David Lim 8 years ago from Singapore

      Although your posting is merely for SEO purposes, you do bring up an interesting point. It will be worth looking into as I think that Google will do something like that in future, if it is not already doing it. :)

    • profile image

      poea abroad jobs 8 years ago

      crap didn't notice hubpages has nofollow :(

    • profile image

      poea abroad jobs 8 years ago

      this is some nice information. i have a question however, a lot of seo people say that backlinks to your site/s shouldn't have the same anchor text, for it to not look suspicious to google. is it ok if i use say, a synonym of a part of my keyword? will it give the same link juice as the exact keyword (as anchor text) does? for example, in this comment of mine i used the anchor text "poea abroad jobs" (my keyword is poea jobs abroad). could i instead use "poea work overseas" and still get the same effect?

    • wandererh profile image
      Author

      David Lim 8 years ago from Singapore

      Thanks karmadir. :)

    • karmadir profile image

      Sumit Arora 8 years ago from India

      Nice Article.

    • wandererh profile image
      Author

      David Lim 8 years ago from Singapore

      Thanks Warren and Muthu. The information is really all out there but I try to put it in as simple as I can.

    • Warren Little profile image

      Warren Little 8 years ago from S. Florida, USA

      This hup was to the point & very detailed .

      I learned alot that will be tweaked in my YOU INC Business model from this informative hub.

      Warren Little

      http://www.NetworkMarketingSolutions.info

    • profile image

      MUTHUKUMAR 8 years ago

      thanks a lot... very useful tips for me and new to SEO....

    • wandererh profile image
      Author

      David Lim 8 years ago from Singapore

      You have to thank Shadesbreath for that. I am going to do a more comprehensive glossary as a hub but he gave me the idea to include a short one for this hub. :)

    • Jerilee Wei profile image

      Jerilee Wei 8 years ago from United States

      I especially liked the fact that you included a glossary which helped me understand.

    • wandererh profile image
      Author

      David Lim 8 years ago from Singapore

      Thanks kmackey32! :)

    • kmackey32 profile image

      kmackey32 8 years ago from Pittsburgh PA

      you have some useful information here. Thanks for sharing. lol

    • wandererh profile image
      Author

      David Lim 8 years ago from Singapore

      Yes it does take time. Just do one or two a day, and find a way to make the process faster. :)

    • Kosmo profile image

      Kelley 8 years ago from California

      Thanks for the tips on backlinks and keywords. All of this takes lots of time, doesn't it? Later!

    • wandererh profile image
      Author

      David Lim 8 years ago from Singapore

      Sounds interesting. Probably something I should look into. :)

    • funnebone profile image

      funnebone 8 years ago from Philadelphia Pa

      Very helpful. I used a program that helped bookmark my site at many ( 50 +) sites in a manner of an hour. It pays off in the long run to take the time to create links.

    • wandererh profile image
      Author

      David Lim 8 years ago from Singapore

      You are exactly right, V.C. There are tools and techniques that makes your tasks easier, but the more competitive your keyword, the more the competition. :)

    • profile image

      V.C 8 years ago

      I found your topic when I was looking for some ways to build backlinks.

      It's seem to be hard and never finish to me.

      Thank for your writing.

    • wandererh profile image
      Author

      David Lim 8 years ago from Singapore

      Info Help - Thanks! :)

      tomlord40 - Definitely! That's probably one of the easiest way Google can detect a link exchange so it will be a good idea to vary your anchor text.

      And by doing that, your site can rank higher for other keywords as well. :)

    • tomlord40 profile image

      tomlord40 8 years ago

      Do you have a feeling about if you should vary your anchor text, or stay consistent?

    • Info Help profile image

      Info Help 8 years ago from Chicago

      great hub~

    • wandererh profile image
      Author

      David Lim 8 years ago from Singapore

      You seem to be promoting quite a few programs, akycrawler. Maybe you can concentrate your efforts on 2 or 3 of the programs that really work and promote the hell out of them?

      BTW, whether intentionally or not, you gave me an insight on the "Post Your Own Links" category. :)

    • profile image

      akycrawler 8 years ago

      Thank you for the great explanation on anchor text and backlinks. I always thought I understood but was not completely sure.

      If you would? I could use a little feedback on improving my site on blogger. Could you give me a little feedback?

      The site is http://free-cash-making-websites.blogspot.com

    • wandererh profile image
      Author

      David Lim 8 years ago from Singapore

      Thanks efa_09! :)

    • efa_09 profile image

      efa_09 8 years ago from United Kingdom

      I'll take your piece of advice. Great article!

    • wandererh profile image
      Author

      David Lim 8 years ago from Singapore

      Paul Profitt - You are right. Thanks to MarisueWrites, I will be doing a series on basic SEO, which is all I know anyway. ;) I cover the selection of their keyword phrase and domain name.

      ajcor - Thanks! Let me know if you get stuck, and maybe I can do a hub on that. :)

    • wandererh profile image
      Author

      David Lim 8 years ago from Singapore

      badcompany99 - You hit the nail right on the head, but that, as they say, is the subject of another hub. But I can leave you the url of the Google tool which should be pretty useful.

      https://adwords.google.com/select/KeywordToolExter...

    • wandererh profile image
      Author

      David Lim 8 years ago from Singapore

      infinitepay - Thanks!

    • ajcor profile image

      ajcor 8 years ago from NSW. Australia

      Thanks wanderh for this info - I can actually understand what I now need to do ! I am going to start with the anchor text step and progress from there - thanks again ..cheers

    • Paul Profitt profile image

      Paul Profitt 8 years ago from England

      I just thought that your readers would like to see the anchor text formula which is...

      <a href='http://your website url goes here' target='_blank'>your anchor text phrase goes here</a>

      I would also advise your readers to always use their domain url aswell as anchor text phrasing when linking back to their own websites.

    • infinitepay profile image

      infinitepay 8 years ago

      Good stuff Wandererh!

    • wandererh profile image
      Author

      David Lim 8 years ago from Singapore

      Will do. Should take me 2 or 3 days at least. Stay tuned. :)