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Benefits of Keywords - Keyword Occurrence and Keyword Density

Updated on June 24, 2011
Keyword research is really important to gain benefits of keywords.
Keyword research is really important to gain benefits of keywords.

In my previous hub, Benefits of Keywords, I talked about the use of long tail keywords and short tail keywords in order to increase the traffic to your websites, hubs, blogs, or articles, and in this hub, I will share my knowledge related to keyword occurrence and keyword density because these are the two topics of interest after long tail and short tail keywords that new hubbers or bloggers are looking for most of the time. In my previous hub, I talked about how to increase the amount of high earning potential traffic to your articles by getting benefit from keywords. I also explained why long tail keywords have much more value than short tail keywords because of lesser competition with long tail keywords and why search engines like Google, Yahoo, MSN love articles of writers putting emphasis on long tail keywords. I also started my hub explaining what is a keyword for beginners and newbies to article writing and Internet marketing. Now let me put some light on the benefits of keyword occurrence and keyword density in your articles.In my previous hub, Benefits of Keywords, I talked about the use of long tail keywords and short tail keywords in order to increase the traffic to your websites, hubs, blogs, or articles, and in this hub, I will share my knowledge related to keyword occurrence and keyword density because these are the two topics of interest after long tail and short tail keywords that new hubbers or bloggers are looking for most of the time. In my previous hub, I talked about how to increase the amount of high earning potential traffic to your articles by getting benefit from keywords. I also explained why long tail keywords have much more value than short tail keywords because of lesser competition with long tail keywords and why search engines like Google, Yahoo, MSN love articles of writers putting emphasis on long tail keywords. I also started my hub explaining what is a keyword for beginners and newbies to article writing and Internet marketing. Now let me put some light on the benefits of keyword occurrence and keyword density in your articles. 

Benefits Of Keyword Occurrence:

After reading in the previous hub and also as stated above that short tail keywords are of less value than long tail keywords, a question must be coming to your mind that how should I use them in my articles. Here comes the role of keyword occurrence because keyword occurrence plays a vital role in ranking your articles high in the search engines. Although, there is no mutual acceptance on where these keywords should be placed, many prolific webmasters, writers, prolific hubbers are of belief that using these keywords in the beginning and end of your articles helps definitely, so go ahead and try to use keywords more than you are doing usually in the beginning part and the ending part of your article. Also, repeat keywords in other parts of your article, but when you are doing these, always make sure that you do not alter or change the overall sense of your article and your article should sound natural and readable. Always remember that you are writing articles for humans to read and not for the search engine robots because if humans will find your articles useful and readable and will stay on your page for a longer time, search engines will also find them useful, index them in their database, and rank your articles up above others.

Benefits of Keyword Density:

Now, the next question that comes to everyone’s mind is that how many times your keyword, either short tail or long tail, can be repeated in the body of your articles. Again, I would say that there is no mutual acceptance, but to get maximum benefits from keywords, the recommended percentage is between 3 to 5%. The idea is that your article’s keywords should be such that they sound neither too much, nor too less to your visitors or readers and the keywords should spread dynamically since the beginning to the end of your articles but again remember to keep high keyword concentration in the beginning and at the end of your article. General keyword application rule is around 4 to 5% in beginning part and 3% in the ending part and 2 to 3% in other parts. Another tip is to use enough keywords in title and body of your articles or hubs but remember to not spam with tags or keywords or search engines can ban your articles and not index them; hence, giving you no benefits of keywords you have used and instead you can get a google slap or what we say in simple words, google penalty.

So it is for sure that you can reap benefits from keywords if you are properly utilizing keywords keeping in mind the importance of long tail keywords, keyword occurrence, keyword density, and the lesser importance of short tail keywords. Also however, short tail keywords are of less importance but they are not totally useless and rather they are necessary to give your articles a common category. For example, in this hub or article, which you are reading right now, I have used getting traffic, tags, and tags and categories in the ending part what you are reading right now and nowhere else in the whole article. You can find these words in the top portion of this hub spread like this:

 

All Topics – HubPages - Getting Traffic - Tags & Categories – Benefits of Keywords – Keyword Occurrence and Keyword Density

 

You also find these keywords in hubpages tags section below getting traffic forum. Why, simple because it is the ending part of my article and starting and ending parts are the most readable parts in any article. Isn’t it?

How to do keyword research and be on top - free video tutorial from seobook

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    • soni2006 profile imageAUTHOR

      Rajinder Soni 

      8 years ago from New Delhi, India

      Thanks a lot dougff9.

    • dougff9 profile image

      dougff9 

      8 years ago

      so interesanting man

      nice one

    • soni2006 profile imageAUTHOR

      Rajinder Soni 

      8 years ago from New Delhi, India

      It's my pleasure sheila b that you visited and commented on this hub. You are always invited to come back to read and get benefits of keywords.

    • sheila b. profile image

      sheila b. 

      8 years ago

      Hi! I'm just learning and a bit overwhelmed right now. I'll be back to read this a few times while I absorb it. Thanks.

    • soni2006 profile imageAUTHOR

      Rajinder Soni 

      8 years ago from New Delhi, India

      Yes, Shinkicker, it takes time but it pays off well. I agree we have to maintain balance when using keywords in our articles. You are the best guide of and for your own hubs. Keep up doing it and at last, success will be in your hands. Happy New Year.

    • Shinkicker profile image

      Shinkicker 

      8 years ago from Scotland

      Thanks for the advice soni2006. It's a tricky balance as I like to make my articles as readable as possible and wouldn't want to put people off by too obvious planting of keywords. I suppose it's an art that you can perfect with practice.

    • soni2006 profile imageAUTHOR

      Rajinder Soni 

      8 years ago from New Delhi, India

      Thanks Jill of alltrades. Keep up doing the good work you have doing. Happy New Year.

    • jill of alltrades profile image

      jill of alltrades 

      8 years ago from Philippines

      Really great info here! Thanks very much for sharing!

      All the best for the New Year!

    • soni2006 profile imageAUTHOR

      Rajinder Soni 

      8 years ago from New Delhi, India

      Yes anytime you can do that Ethel plus if you have any questions, write a comment so that I can answer them regarding the use of long tail keywords and keyword occurrence and density.

    • ethel smith profile image

      Ethel Smith 

      8 years ago from Kingston-Upon-Hull

      Need to sort mine out

    • soni2006 profile imageAUTHOR

      Rajinder Soni 

      8 years ago from New Delhi, India

      Thanks a lot KellyEngaldo for your review and understanding of this important item. Best wishes for your Christmas and the year 2010.

    • profile image

      KellyEngaldo 

      8 years ago

      Oh, I struggle with this one. One of the items I love about Hub Pages is the suggested tags. I am always on the wrong page for search words. I must work at this. I have bookmarked this hub for deeper review. Thank you!

    • soni2006 profile imageAUTHOR

      Rajinder Soni 

      8 years ago from New Delhi, India

      Thanks a lot Veronica and beth for finding this hub useful and giving it a good read. Also, thanks for understanding the use, importance, and benefits of keywords and the role of long tail keywords, short tail keywords, keyword occurrence, and keyword density in your articles.

    • beth811 profile image

      beth811 

      8 years ago from Pearl of the Orient Seas

      Very helpful information, soni! I have learned from this hub. Thanks for sharing. Godbless.

    • Veronica Allen profile image

      Veronica Allen 

      8 years ago from Georgia

      Thanks for more information on the importance and benefits of keywords. I've taken the information from your previous hub, and "tweaked" my keywords and have already seen a rise in the traffic of over ten of my hubs. Thanks for this vital information.

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