Benefits of Keywords - Keyword Occurrence and Keyword Density

In my previous hub, Benefits of Keywords, I talked about the use of long tail keywords and short tail keywords in order to increase the traffic to your websites, hubs, blogs, or articles, and in this hub, I will share my knowledge related to keyword occurrence and keyword density because these are the two topics of interest after long tail and short tail keywords that new hubbers or bloggers are looking for most of the time. In my previous hub, I talked about how to increase the amount of high earning potential traffic to your articles by getting benefit from keywords. I also explained why long tail keywords have much more value than short tail keywords because of lesser competition with long tail keywords and why search engines like Google, Yahoo, MSN love articles of writers putting emphasis on long tail keywords. I also started my hub explaining what is a keyword for beginners and newbies to article writing and Internet marketing. Now let me put some light on the benefits of keyword occurrence and keyword density in your articles.In my previous hub, Benefits of Keywords, I talked about the use of long tail keywords and short tail keywords in order to increase the traffic to your websites, hubs, blogs, or articles, and in this hub, I will share my knowledge related to keyword occurrence and keyword density because these are the two topics of interest after long tail and short tail keywords that new hubbers or bloggers are looking for most of the time. In my previous hub, I talked about how to increase the amount of high earning potential traffic to your articles by getting benefit from keywords. I also explained why long tail keywords have much more value than short tail keywords because of lesser competition with long tail keywords and why search engines like Google, Yahoo, MSN love articles of writers putting emphasis on long tail keywords. I also started my hub explaining what is a keyword for beginners and newbies to article writing and Internet marketing. Now let me put some light on the benefits of keyword occurrence and keyword density in your articles. 

Benefits Of Keyword Occurrence:

After reading in the previous hub and also as stated above that short tail keywords are of less value than long tail keywords, a question must be coming to your mind that how should I use them in my articles. Here comes the role of keyword occurrence because keyword occurrence plays a vital role in ranking your articles high in the search engines. Although, there is no mutual acceptance on where these keywords should be placed, many prolific webmasters, writers, prolific hubbers are of belief that using these keywords in the beginning and end of your articles helps definitely, so go ahead and try to use keywords more than you are doing usually in the beginning part and the ending part of your article. Also, repeat keywords in other parts of your article, but when you are doing these, always make sure that you do not alter or change the overall sense of your article and your article should sound natural and readable. Always remember that you are writing articles for humans to read and not for the search engine robots because if humans will find your articles useful and readable and will stay on your page for a longer time, search engines will also find them useful, index them in their database, and rank your articles up above others.

Benefits of Keyword Density:

Now, the next question that comes to everyone’s mind is that how many times your keyword, either short tail or long tail, can be repeated in the body of your articles. Again, I would say that there is no mutual acceptance, but to get maximum benefits from keywords, the recommended percentage is between 3 to 5%. The idea is that your article’s keywords should be such that they sound neither too much, nor too less to your visitors or readers and the keywords should spread dynamically since the beginning to the end of your articles but again remember to keep high keyword concentration in the beginning and at the end of your article. General keyword application rule is around 4 to 5% in beginning part and 3% in the ending part and 2 to 3% in other parts. Another tip is to use enough keywords in title and body of your articles or hubs but remember to not spam with tags or keywords or search engines can ban your articles and not index them; hence, giving you no benefits of keywords you have used and instead you can get a google slap or what we say in simple words, google penalty.

So it is for sure that you can reap benefits from keywords if you are properly utilizing keywords keeping in mind the importance of long tail keywords, keyword occurrence, keyword density, and the lesser importance of short tail keywords. Also however, short tail keywords are of less importance but they are not totally useless and rather they are necessary to give your articles a common category. For example, in this hub or article, which you are reading right now, I have used getting traffic, tags, and tags and categories in the ending part what you are reading right now and nowhere else in the whole article. You can find these words in the top portion of this hub spread like this:

All Topics – HubPages - Getting Traffic - Tags & Categories – Benefits of Keywords – Keyword Occurrence and Keyword Density

You also find these keywords in hubpages tags section below getting traffic forum. Why, simple because it is the ending part of my article and starting and ending parts are the most readable parts in any article. Isn’t it?