ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Adsense Help - Terms explained

Updated on October 28, 2009

What different Adsense terms mean

Many new and experienced internet marketers have problems figuring out the meanings of different terms displayed in Adsense so I've provided a list of the most displayed terms and what they mean. They can help you to track what what is going on with the displaying of ads on your site, allowing you to target the right strategy to get alot of impressions and clicks.

Page Impressions - This number tells you how much times your page has been viewed. An impression is successful when a user visiting you site loads the whole page without problems. Adsense refers to page impressions based on the amount of ads displayed on your site, so if you have four ads on one page, you will receive four impressions for every visit to that page.

CTR - This stands for Click Through Rate and tells you the percentage of clicks you get for each visit. You can use it to tell how many users are finding the ads useful and how often they click. All users of Adsense aim to keep this percentage high as this is one of the main factors that affect how much you earn through clicks.

eCPM - This stands for estimated Cost per thousand Impression and gives a rough estimate on how much you will earn for every thousand impressions. You can use it to compare which pages are performing best giving you an indicator of what to focus on repeating. The higher you get the number the better your earnings will be.

Queries - This shows how many people have used google search through your site. You will get earnings based on the click through rate of your searches. When a user utilizes the google search function on your website, ads are displayed at the top of the results. Users often click the first ad if it interests them, most of these ads are top paying

Earnings - This shows the amount of money you have made with adsense. You can view your daily, weekly, monthly and all time earnings. You can also see the earnings under each channel you have set up and compare them accordingly.

Referrals - Although the google referral program has ended, you might still see reports for it displayed. The program made you earn commission whenever you referred another publisher to use adsense. You would get paid per click and some commission for every sign up. The exact revenue share was never revealed but it depended on many factors, including the content and quality of the referee.

Channels - Channels are set up to track how well the ads are performing. You can set up a channel for one particular ad or for one whole page and track it on an individual basis. You can test out different ads and track how they perform, helping you to place the right type of ad in the best suitable place.

Account Access - This refers to websites that have permission to manage your adsense account. You can use this feature if you share revenue with another adsense website for whatever reason. Some sites give a percentage of the revenue to users who own content hosted there. In most cases, websites share the revenue of traffic that a user brings to them.

Publisher ID - This referes to the unique number assigned to an adsense user. Every account hold has one and it is embedded in all of your ads. This number is used to track which user should get the revenue for the ad displayed. You will never find a user with the same ID and never give yours out.

If you have any other questions on meanings of different adsense terms, leave a comment below and I will include it in my article. Good Luck!

Using adsense to make money

Making money on adsense is much easier than it seems. Loads of people try to sell you the best way of achieving success with the product but they never usually make money with it themselves. The reason they are successful is that they make money buy selling you some bogus way of search engine optimization. I assume you wanna make alot from adsense, if liked this guide on Adsense terms then you could do with reading Making Money with Adsense, it has some practical strategies to make everything work in your favor. Have fun!

working

This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://corp.maven.io/privacy-policy

Show Details
Necessary
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
Features
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Marketing
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Statistics
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
ClickscoThis is a data management platform studying reader behavior (Privacy Policy)