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Find the Best Evergreen Topics or Keywords with Google Instant and Jaaxy!

Updated on June 11, 2012
An evergreen plant keeps its leaves throughout the year
An evergreen plant keeps its leaves throughout the year

What is evergreen content?

Evergreen content is content about certain topics that people will look up or search for no matter the season or year. Just like an evergreen plant that doesn't lose its leaves no matter the season, evergreen topics will never run out of style - if you write well enough then your content may be read by thousands, if not millions, of people for many years to come!


Evergreen content versus short-term content

Short-term content refers to content that is relevant only for a short period of time, example would be current news or the latest gadgets released.

Depending on where and how you promote your content, evergreen content may not be read by thousands of people after you publish it (as compared to trending short-term topics like iPhone 4S or Samsung Galaxy S3) but long after the traffic for iPhone or Samsung Galaxy dies down (with the release of the next model this can be expected!), people will still search for your topics!

So, in the long run evergreen topics will amass more traffic than short-term or periodic content since these topics will not be outdated and will continue to be relevant.


What are some of the best evergreen topics?

Here are some topics that are considered evergreen – people will continue searching for information on these topics no matter the month or year!

  • Topics on how to earn money online
  • Topics on relationships, e.g. how to make men like you, how to make yourself stand out from the crowd
  • Topics on parenting, e.g. how to deal with unruly offspring, how to discipline your kids, how to care for newborn babies
  • Topics on employment, e.g. how to find work abroad, how to apply for high paying jobs, how to make yourself presentable during a job interview
  • Topics on losing weight, e.g. how to lose weight and keep it off, how to lose weight without exercising, diet pills
  • Topics on recipes, e.g. how to make the best cupcakes, how to bake oysters (there are a lot of hubs like this here on HubPages!)
  • Topics on pets, e.g. how do I choose the best food for my dog, how to care for a sick cat
  • Topics on hobbies, learn how to cross-stitch, how to join a club for my hobby

These are just a few evergreen areas and there are a million more evergreen topics you can find with the use of Google Instant.


How to use Google Instant to look for evergreen topics

1. Go to google.com

2. Start typing your query on the search box, for example, “how to”. Google Instant will then offer some suggestions for you. I typed in “how to” and got the following results:


Google instant results when typing "how to" on search box
Google instant results when typing "how to" on search box


Based on the 10 suggestions from Google Instant, I can see that 7 of these suggestions are possible evergreen topics!

As a second example, I typed “how to b” and got the following results.


Google Instant results when typing "how to b" on the search box
Google Instant results when typing "how to b" on the search box


Google Instant gave me 5 possible evergreen topics just by typing “how to b” into the search box.

You get the idea – you can type in any possible letter combination and Google Instant will automatically generate those ideas for you.

Now, how do you know if it’s worth writing a hub or article for? Here’s a general rule of thumb:

1. You should know if people are searching for that information (traffic).

2. How many websites target that specific keyword (competition).

You can use your preferred keyword research tool but I highly recommend Jaaxy because I find it offers the most accurate results on traffic and competition (click here to read my hub on why I love Jaaxy).


Using Jaaxy to determine if your evergreen topic is worth writing an article for

First of all, you need to have a Jaaxy account before you can start using this great keyword tool. You can try Jaaxy for 30 free searches – this should be enough for you to run a quick search on your evergreen topic keywords. You can use my link to sign up or you can just go directly to Jaaxy’s website.

Typing one keyword at a time into Jaaxy’s Keyword Data field got me several interesting results. Before I list down the results for each of the keywords I have highlighted in the screenshots above, here’s what the statistics mean:

  • Monthly searches – no. of searches in a month
  • Estimated traffic – no. of estimated click-throughs if you get page 1 ranking on search engines
  • QSR or Quoted Search Results – no. of competing websites under exact term in Google. Keyword with QSR below 400 are the best.
  • SEO Power – a score based on traffic (Monthly Searches) and competition (QSR). Scale of 1 – 100. The higher the score the easier it will be to rank on search engines!


Jaaxy results for possible evergreen topics generated using Google Instant (please refer to screenshots above):

Keywords highlighted in BOLD in the table below are most viable keywords with a lot of traffic and fewer competition:


Evergreen keyword
Monthly searches
Estimated traffic
QSR
SEO Power
How to tie a tie
406,088
69,035
447
83
How to hard boil eggs
12,239
2,251
379
91
How to write a cover letter
64,685
10,997
352,000
15
How to boil eggs
12,046
2,048
343
94
How to make French toast
61,939
10,530
293
93
How to cook asparagus
39,439
6,705
333
94
How to cite a website
12,310
2,093
238
95
How to bake a potato
8,093
1,376
311
92
How to bake chicken
27,813
4,729
219
97
How to bake a sweet potato
2,857
486
231
91
How to bake salmon
4,802
817
255
94


Out of the 11 evergreen topics that Google Instant suggested, Jaaxy has determined that 9 of these topics are worth writing hubs or articles for since these get thousands of monthly searches and have less than 400 QSR or competing websites!


So what’s next after you find the best evergreen topics to write on?

The next step would be to start writing! The easiest place to begin would be here on HubPages. If you have your website or blog you can follow the steps I have outlined above to start publishing your evergreen content.

Remember, however, that keyword research is just the first phase of your content-writing activities. Writing a quality hub or article for your evergreen content and then promoting it via SEO methods or social media marketing would be the next steps to ensure people find your evergreen content for many years to come.


What about you? Have you any possible evergreen topics you would like to share?

I would love to hear your feedback if you have any evergreen topic ideas or ways in which you look for evergreen topics! If you have any questions on how Jaaxy works, then please feel free to use the comments form below. Thanks for reading!

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