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Find the Best Evergreen Topics or Keywords with Google Instant and Jaaxy!

Updated on June 11, 2012
An evergreen plant keeps its leaves throughout the year
An evergreen plant keeps its leaves throughout the year

What is evergreen content?

Evergreen content is content about certain topics that people will look up or search for no matter the season or year. Just like an evergreen plant that doesn't lose its leaves no matter the season, evergreen topics will never run out of style - if you write well enough then your content may be read by thousands, if not millions, of people for many years to come!

Evergreen content versus short-term content

Short-term content refers to content that is relevant only for a short period of time, example would be current news or the latest gadgets released.

Depending on where and how you promote your content, evergreen content may not be read by thousands of people after you publish it (as compared to trending short-term topics like iPhone 4S or Samsung Galaxy S3) but long after the traffic for iPhone or Samsung Galaxy dies down (with the release of the next model this can be expected!), people will still search for your topics!

So, in the long run evergreen topics will amass more traffic than short-term or periodic content since these topics will not be outdated and will continue to be relevant.

What are some of the best evergreen topics?

Here are some topics that are considered evergreen – people will continue searching for information on these topics no matter the month or year!

  • Topics on how to earn money online
  • Topics on relationships, e.g. how to make men like you, how to make yourself stand out from the crowd
  • Topics on parenting, e.g. how to deal with unruly offspring, how to discipline your kids, how to care for newborn babies
  • Topics on employment, e.g. how to find work abroad, how to apply for high paying jobs, how to make yourself presentable during a job interview
  • Topics on losing weight, e.g. how to lose weight and keep it off, how to lose weight without exercising, diet pills
  • Topics on recipes, e.g. how to make the best cupcakes, how to bake oysters (there are a lot of hubs like this here on HubPages!)
  • Topics on pets, e.g. how do I choose the best food for my dog, how to care for a sick cat
  • Topics on hobbies, learn how to cross-stitch, how to join a club for my hobby

These are just a few evergreen areas and there are a million more evergreen topics you can find with the use of Google Instant.

How to use Google Instant to look for evergreen topics

1. Go to

2. Start typing your query on the search box, for example, “how to”. Google Instant will then offer some suggestions for you. I typed in “how to” and got the following results:

Google instant results when typing "how to" on search box
Google instant results when typing "how to" on search box

Based on the 10 suggestions from Google Instant, I can see that 7 of these suggestions are possible evergreen topics!

As a second example, I typed “how to b” and got the following results.

Google Instant results when typing "how to b" on the search box
Google Instant results when typing "how to b" on the search box

Google Instant gave me 5 possible evergreen topics just by typing “how to b” into the search box.

You get the idea – you can type in any possible letter combination and Google Instant will automatically generate those ideas for you.

Now, how do you know if it’s worth writing a hub or article for? Here’s a general rule of thumb:

1. You should know if people are searching for that information (traffic).

2. How many websites target that specific keyword (competition).

You can use your preferred keyword research tool but I highly recommend Jaaxy because I find it offers the most accurate results on traffic and competition (click here to read my hub on why I love Jaaxy).

Using Jaaxy to determine if your evergreen topic is worth writing an article for

First of all, you need to have a Jaaxy account before you can start using this great keyword tool. You can try Jaaxy for 30 free searches – this should be enough for you to run a quick search on your evergreen topic keywords. You can use my link to sign up or you can just go directly to Jaaxy’s website.

Typing one keyword at a time into Jaaxy’s Keyword Data field got me several interesting results. Before I list down the results for each of the keywords I have highlighted in the screenshots above, here’s what the statistics mean:

  • Monthly searches – no. of searches in a month
  • Estimated traffic – no. of estimated click-throughs if you get page 1 ranking on search engines
  • QSR or Quoted Search Results – no. of competing websites under exact term in Google. Keyword with QSR below 400 are the best.
  • SEO Power – a score based on traffic (Monthly Searches) and competition (QSR). Scale of 1 – 100. The higher the score the easier it will be to rank on search engines!

Jaaxy results for possible evergreen topics generated using Google Instant (please refer to screenshots above):

Keywords highlighted in BOLD in the table below are most viable keywords with a lot of traffic and fewer competition:

Evergreen keyword
Monthly searches
Estimated traffic
SEO Power
How to tie a tie
How to hard boil eggs
How to write a cover letter
How to boil eggs
How to make French toast
How to cook asparagus
How to cite a website
How to bake a potato
How to bake chicken
How to bake a sweet potato
How to bake salmon

Out of the 11 evergreen topics that Google Instant suggested, Jaaxy has determined that 9 of these topics are worth writing hubs or articles for since these get thousands of monthly searches and have less than 400 QSR or competing websites!

So what’s next after you find the best evergreen topics to write on?

The next step would be to start writing! The easiest place to begin would be here on HubPages. If you have your website or blog you can follow the steps I have outlined above to start publishing your evergreen content.

Remember, however, that keyword research is just the first phase of your content-writing activities. Writing a quality hub or article for your evergreen content and then promoting it via SEO methods or social media marketing would be the next steps to ensure people find your evergreen content for many years to come.

What about you? Have you any possible evergreen topics you would like to share?

I would love to hear your feedback if you have any evergreen topic ideas or ways in which you look for evergreen topics! If you have any questions on how Jaaxy works, then please feel free to use the comments form below. Thanks for reading!


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    • passionate77 profile image


      4 years ago

      very interesting and great hub full of great ideas and information worth following, thanks for sharing it dear angied83, i just bookmarked it and million blessings to you for all this effort for sharing such an informative and helpful hub with us, thanks a lot!

    • profile image


      5 years ago

      very nice , thanks

    • angied83 profile imageAUTHOR

      Angie D 

      6 years ago from Cebu, PH

      No problem, always happy to help. Let me know how you find Jaaxy. :-)

    • GoGreenTips profile image

      Greg Johnson 

      6 years ago from Indianapolis

      Thanks will check out your hub!

    • angied83 profile imageAUTHOR

      Angie D 

      6 years ago from Cebu, PH

      Hi GoGreenTips, thanks for your comment. I wrote a hub comparing Google's Keyword Tool versus Jaaxy, you may want to check this link for more info: I hope this helps. :-)

    • GoGreenTips profile image

      Greg Johnson 

      6 years ago from Indianapolis

      Great article on how to find evergreen topics to write about. Have never heard of Jazzy before, locks like a pretty detailed report. How does it compare to google keyword tools.

    • angied83 profile imageAUTHOR

      Angie D 

      6 years ago from Cebu, PH

      You're welcome, Bingskee! :-)

    • bingskee profile image


      6 years ago from Quezon City, Philippines

      this hub is truly informative and useful. thanks for sharing it.

    • angied83 profile imageAUTHOR

      Angie D 

      6 years ago from Cebu, PH

      @angelo52, thanks for taking the time to comment on my hub. I'm glad I was able to provide you with good information. :-)

      @naimishika, I'm happy to know my technique on finding evergreen topics can help you with your writing!

      @bingskee, thanks for dropping by my hub. I used to use google keywords but it didn't provide the kind of information i was looking for - traffic and competition. These are two important data we need so we can determine if the keyword(s) we are planning on using are going to be viable or not. It's simply no use going after high competition and low traffic keywords - no one is likely to find your content on google or any of the other search engines. hope this helps! :-)

      @anjili, thanks for your nice message and for sharing this hub. I never thought I would get nominated for anything here on HP! I simply wanted people to see that it's not so hard to find good topics to write on. :-)

    • Anjili profile image


      6 years ago from planet earth, a humanoid

      Hi angied83,

      Congratulations on winning the HubNugget. Your use of Google Instant and Jaaxy are cool ways of coming up with evergreen topics that have a long life on the net. I love the way you expressed it in a simple way. It goes a long way towards helping writers to create new useful and searchable content. Will definitely share this hub. Voted up and useful

    • bingskee profile image


      6 years ago from Quezon City, Philippines

      truly, truly interesting. i use google keywords before. i might have to try jaaxy.

    • Angelo52 profile image


      6 years ago from Central Florida

      A lot of good information in this article on finding evergreen subjects for your writing. I especially liked the Google information.

    • angied83 profile imageAUTHOR

      Angie D 

      6 years ago from Cebu, PH

      @CBartelmey, thanks for letting me know you've signed up for Jaaxy. Do let me know if you need any help with Jaaxy!

      @randomcreative, thanks for dropping by. Glad you found my hub useful!

      @tillsontitan, thanks for your comment. Yes, topics on animals are considered evergreen. There will always be people who will look for information on how to take care of their pets! Keep writing on this subject. To get more traffic, you might wish to promote your hub on social media such as facebook, twitter, etc. and on forums dedicated to this subject, just to get the word out about your hubs! :-)

      @keeley shea, thanks for your comment. Hope you will enjoy Jaaxy as much as I do!

      @Pamela99, thanks for your vote! Do check out Jaaxy when you have the time. :-)

      @ECAL, thanks for letting me know your interest in Jaaxy. I've been using this for a few months and have not had any regrets in using this software! What I like about it best is that it's web-based so I can check for keywords even when I'm on an iPad! :-)

      @Trinity M, thanks for your comment! Do check out Jaaxy when you have the time. :-)

      @bravewarrior, you're very much welcome! Feel free to contact me if you need any help with Jaaxy or this subject in general! :-)

      @angie jardine, thank you for your kind message. I appreciate it. I did try to make an effort to make the hub as easy to understand as possible. Yes, Jaaxy is really simple to use. You just need to enter your keyword and then all relevant data (traffic / competition) will be displayed in 1 neat table. Please do let me know how Jaaxy turns out for you. :-)

      @mary615, thanks for trying out Jaaxy. I hope I was able to help! Look forward to reading your hubs based on Jaaxy-recommended keywords!

      @Peggy W, I'm happy to share Jaaxy with you and other hubbers here on HP. Thank you in advance for sharing my hub!

    • Peggy W profile image

      Peggy Woods 

      6 years ago from Houston, Texas

      I had never heard of Jaaxy, but now thanks to you, I'll check it out. You made this sound so simple and easy to use. Voted up and useful and will SHARE. Thanks again!

    • mary615 profile image

      Mary Hyatt 

      6 years ago from Florida

      Congrats first of all !!! Well written Hub; easily understood. I'm trying Jaaxy right away. Thanks for all this great info. I'm voting this UP, etc. and am certainly sharing!

    • Angie Jardine profile image

      Angie Jardine 

      6 years ago from Cornwall, land of the eternally youthful mind ...

      You know why I rate this hub more than all the other hubs I’ve read on HP about this subject?

      It’s because you made it soooo simple to follow, angied.

      Even someone as disinterested in (i.e. hopeless at) keyword research as me could understand it.

      I will definitely be giving Jaaxy a try even though I already have a keyword search tool. I just cannot understand the one I have - it is too complicated - Jaaxy just seems so simple thanks to your explanation.

      Voted up etc. etc.

      A well deserved HubNugget nomination!

    • bravewarrior profile image

      Shauna L Bowling 

      6 years ago from Central Florida

      And I've once again gained valuable information from my fellow hubbers! Even the comments here have added to my brain bank!

      Thanx for the info. Wow!

    • Trinity M profile image

      Trinity M 

      6 years ago

      Great hub, thanks for the excellent ideas! Will definitely look into Jaaxy.

    • EuroCafeAuLait profile image

      Anastasia Kingsley 

      6 years ago from Croatia, Europe

      Excellent Hub. Bookmarked and I plan to join Jazzy now, too. Up and Interesting. Thanks for sharing the wealth! ECAL

    • Pamela99 profile image

      Pamela Oglesby 

      6 years ago

      Very informative hub. I will check out Jazzy for sure. Up and useful.

    • Keeley Shea profile image

      Keeley Shea 

      6 years ago from Norwich, CT

      Great Hub! Very easy to understand. I will definitely look into Jaaxy. Thanks for writing!

    • tillsontitan profile image

      Mary Craig 

      6 years ago from New York

      It's easy to see why this hub was nominated for hubnuggets. Good luck with that.

      You've included a lot of very useful information and tips...its easy to see why an old dog can learn new tricks.

      You are right, my animal hubs do well and get constant, though slow, traffic.

      Voted up and interesting.

    • randomcreative profile image

      Rose Clearfield 

      6 years ago from Milwaukee, Wisconsin

      Great topic for a hub! This is useful for both new and seasoned hubbers. Bookmarking. Congrats on your nomination!

    • CBartelmey profile image


      6 years ago from Colorado, United States

      Good information, thank you for sharing and congratulations on your nomination. I did just sign up for the trial version of Jaaxy as that seems to be a pretty good tool.

    • angied83 profile imageAUTHOR

      Angie D 

      6 years ago from Cebu, PH

      Thank you mom4autism! I appreciate your dropping by on my hub. :-)

    • mom4autism profile image


      6 years ago from Northeast U.S.

      Great hub!! And thank you for the tips. Good luck on your nomination as well - voted up and useful :)

    • angied83 profile imageAUTHOR

      Angie D 

      6 years ago from Cebu, PH

      @praireprincess: thanks for the kind comments. i appreciate it. i do love HP! even though i dont get the time to write hubs as often as i want to i do check my account frequently and try to answer some interesting questions on HP's Questions. do let me know how you get on with Jaaxy, it's really a great keyword tool, imho. i would love to read your Jaaxy review here on HP. :-)

    • angied83 profile imageAUTHOR

      Angie D 

      6 years ago from Cebu, PH

      Hi ripplemaker, thanks for sending me the link! I was wondering why this hub was getting some traffic all of a sudden! ;-) Thanks so much to you and the HubNuggets Team!

    • angied83 profile imageAUTHOR

      Angie D 

      6 years ago from Cebu, PH

      @kelleyward, @jools99, @rahul0324: thank you for dropping by and for letting me know you've found my hub useful! I do use jaaxy on a regular basis and so far i've been really happy with the performance of jaaxy-generated keywords. too many possibilities really, the only thing lacking is time to write all these articles! i have a full time job so can only write on whatever spare time i have.

    • rahul0324 profile image

      Jessee R 

      6 years ago from Gurgaon, India

      Thanks for this fantastic and useful information!!

    • ripplemaker profile image

      Michelle Simtoco 

      6 years ago from Cebu, Philippines

      I do the first one but haven't used Jaaxy... :) Congratulations on your Hubnuggets nomination! This way please to read the details and where you can place your votes

    • prairieprincess profile image

      Sharilee Swaity 

      6 years ago from Canada

      Angled, first of all, congratulations on your HubNuggets nomination. Great hub! I have already signed up for Jaaxy from before and have now used up the free searches. I love it and would love to get on as a member. And also, welcome to Hubpages!

    • Jools99 profile image


      6 years ago from North-East UK

      A very interesting article, very informative and comprehensive. You explained this very well.

      Voted up, thanks, Jools

    • profile image


      6 years ago

      Very interesting topic. I'll look more into this now! Thanks, Kelley

    • angied83 profile imageAUTHOR

      Angie D 

      6 years ago from Cebu, PH

      Hi DigbyAdams, yes, google instant does a lot of wonders for us writers as it helps us determine what people are searching for on the Internet. With the use of a good keyword tool, our lives are made a whole lot easier as we get to save a lot of time. Instead of doing keyword research for hours, we can do this in minutes! We can then focus on doing the hard work - writing! :-)

    • angied83 profile imageAUTHOR

      Angie D 

      6 years ago from Cebu, PH

      Hi moonlake, thanks very much! Just the other day I was doing some random keyword search on Jaaxy and it led me to a gout-related niche that had tens of thousands of searches but very few websites targeting that specific keyword. You might want to check it out. :-) If you need any help with Jaaxy, feel free to message me.

    • profile image


      6 years ago

      A very interesting way to pick hub topics. I admit I never thought of using Google Instant in that way.

    • moonlake profile image


      6 years ago from America

      A very interesting hub. I have in my favorites HUBS in that I have TOOLS. I added this hub to my TOOLS. I've joined Jaaxy. Voted Up.


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