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Get more traffic using Facebook
Facebook is a great place to connect with existing friends and reconnect with old ones. It is amazing how many connections have been rekindled within Facebook. While Facebook is a great social tool, it is also a highly effective business tool if utilized correctly. Statistics reflect that Facebook is a huge network just waiting for your business to tap into. Facebook has grown to over 400 million active users, the average user is spending approximately 55 minutes a day on Facebook and more than 80,000 websites have implemented Facebook connect.
Facebook is a great way to drive traffic to your site. That site may be a business page, a blog, or articles written on sites like Hubpages. I personally use Facebook to drive traffic to my book-promotion blog (for my book series FreedomRedux), but I also mention my Hubpage articles as well.
What follows are ten tips to use Facebook to drive traffic to your site.
1. Make sure that you have a complete Facebook profile as well as a fan page. I will have an upcoming hub on how to create a fan page, so keep your eyes peeled for that one.
2. Your fan page should contain a “landing page” which is a page designed to convert new visitors to fans. Remember that only fans will see (in the news feed) what you post on your fanpage, so more fans mean more exposure. As an example of what can be done for a landing page, here is a link to my fanpage: FreedomRedux FanPage You will notice that the page changes when the fanpage is liked. (For more information on landing pages, see my article "Build your own Facebook landing page".)
3. Add your Facebook URL to your email signature. Now, every email you send will promote your Facebook page. (As a side note, I use the URL of my landing page, not my main Facebook page.)
4. Have your RSS feed directly post to your Facebook pages; I personally post to both my personal and fan pages. There are a number of applications that can do this for you. I personally use RSS graffiti, which is a free application.
5. Share other article and hub links on you Facebook page. After all this is a social network where people share information; it can’t all be about you!
6. Suggest friends to your colleagues to establish trust and build reciprocal relationships.
7. Use the search feature of Facebook to find groups and pages within the niche you write about. Leave comments, find friends and build relationships. This will lead to more fans of your fanpage, which will lead to more people finding out about your hubs.
8. Swap guest post with other “experts” in your field. This gets more exposure to both of you.
9. Integrate twitter with Facebook. You are on twitter, right? If not, get a twitter account set up. (Twitter is my favorite way to drive traffic to my hubs.) You can set twitter to post automatically to Facebook via twitter settings.
10. Piggyback your Twitter and Facebook presence by using both to leverage the other. For example, when someone connects with you on Twitter, invite them to friend you on Facebook and vice versa.