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How Google Works: Getting Traffic to Your Hub
The Google Process
Being Found on the Web
The point of this hub is to help you attract web traffic. It's not a grand exposition on the intricacies of Google's process for returning search results. But there are certainly things you need to know about how Google works in order to be successful bringing traffic to your hubs, blogs or other sites.
So what's the secret? First, you have to write things that people want to read. But not just what people want to read, but what they will read. In order to do this, you have to make yourself easy to find on the web.
Everything has changed in the internet era. In past times, it was entirely up to publishers like Scribners to figure out that writers like Hemingway or Melville would be the great writers of our time. But today, if Hemingway was writing the most beautiful prose in our own generation, he might go completely undiscovered. In fact, the greatest writers of our generation may be out there on the web and as yet, be completely undiscovered.
(This presents an amazing business opportunity for someone by the way. The person who combs through those very low ranking pages and finds some true gems will be very highly rewarded the discovery of hidden genius.)
But anyone writing relevant, excellent content on the web and wanting to be read, needs to understand how to bring traffic to their sites. You have to be found - and you are most likely to be found via your SERP (Search Engine Rank Position). Here's why:
75% of all page "hits" on the internet are initiated by a keyword search. Of those, approximately 85% are done through Google or one of its surrogates - for simplicity, it's reasonable to say they are done through Google.
These searches provide results, 80% of which is determined through Google's program "Page Rank", which functions based on a calculation of the links per keyword of any given site. Thus, Page Rank determines over 50% of the probability of a new reader finding you in the whole universe of internet content.