HubPages and Google Adsense: The Problem With Google Ads and Why You're Not Making Any Money.

Over the past year, the same question has been repeated constantly in my head as to why my Google Adsense earnings have hit an all-time low. What is slightly relieving is that I'm not the only one to have this kind of issue.

There are at least 10-15 questions asked on HubPages every day, regarding improving Google Adsense revenues, and optimising your hubs to make them more search engine friendly. Unfortunately, many Hubbers despair at receiving the same advice over and over again, write high quality Hubs, write SEO Hubs, blah blah blah....

Although this may be sound advice, which will eventually bring good results to your content (whether that's earnings or not), it is always the hard work/dedication that the process takes, which leads so many Hubbers to feel like their work is for a lost cause. Not to mention the amount of whining in the forums when things don't initially work out, after approximately 1-2 days of trying...

The main issue with how Google runs AdSense and what we want from AdSense, is that whilst AdSense is completely automated by computers, we are all manual writers writing on varied topics from making money using intricate systems, to effective methods of picking up dog poo.

Now, with AdSense being automated in reading content and picking up on keywords, if we haven't correctly structured our keywords in the way which the Google program finds them, Google will become confused as to which keywords our content is mainly based around... Therefore it'll take a wild guess and hope for the best.

Have you ever written a Hub, felt like you did everything right in terms of keyword placement and optimisation, yet you find Google ads completely irrelevant to your content being hosted? That is one of the many symptoms of Google struggling to correctly identify corresponding Advertisements to what your content is about.

This means that whilst your content may be extremely high quality maybe even the best, if your content isn't written in a way which Google easily identifies the correct keywords; your efforts are going to be almost futile to making you money through Adsense.

The easiest way to explain how this affects your AdSense earnings, which is also the reason that you currently aren't succeeding with AdSense, is that if your Google ads aren't relevant to your article content, then visitors who are potential "clickers" will not feel inclined to click the Google Ads displayed on your page. This will make it almost impossible to make any decent income from Google AdSense.

Remember that your main source of revenue from Google AdSense is from visitors to your content clicking on the link which Google displays, and if you are only getting 1-2 clicks a day you cannot expect any kind of monumental income. That is unless you have specifically targeted high paying keywords which pay over $10 per click, then you may eventually see some large sums build up... but over time…

The problem with how our expectations of Google AdSense were formed, was that we were given examples of people who've withdrawn pay checks of over $10,000 from working with AdSense, and we naturally expect to make just the same. Although, we weren't told of how long it took these users to make this money, or what kind of content they were writing/promoting to make this money.

So in theory, making money with Google AdSense is almost like looking through a glass wall, you cannot get to the 'other side' yet you can very well see it. But for those people who are making a significant amount of money with Google AdSense, they most likely found a "Crack" in the glass wall, which they've utilised for their own benefit. (A keyword which both high is traffic and very profitable, yet doesn't have a lot of competition for.)

Due to the fact that I'm currently not making a ton of money with Google AdSense, I can imagine that you are questioning my authority in providing you with advice. Well... there was in fact a time where I was making a decent amount of money with Google AdSense, and I have managed to receive a pay check from them in the past. But these are merely suggestions as to what you can do to optimise your chances of ranking well for a keyword, and helping Google find your correct keywords.

· Include your chosen keywords every 100 words within your article content.

· Include your keywords as one of the first two tags you place on a Hub.

· Backlink your Hub to other websites which utilise the same keywords as you.

· Only choose keywords which have over $1 CPC (cost per click.)

· Write content every day and make sure it's proof read before posting.

· Publish your content and then adjust as needed, if Google happens to make a mistake regarding relevant ads.

Thanks to lisa3876 for this amazing video! All credit for this video belongs rightfully to her via. http://www.youtube.com/user/lisa3876