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Improve Adsense Earnings by Reviewing Old Hubs
Why Should You Fix Weak Hubs?
If you have been on hubpages for a while, you will start to notice something important about your hubs. They don't all perform equally. Some of them will be stellar with dozens or even hundreds of views a day. Others may languish with only 1 or 2 views per month.
For most hubbers, this will result in writing more hubs like previous successes. Some hubbers may even delete their poorly performing hubs to bring up their hubscore. Most will just leave them alone since occasionally an under performing hub will suddenly start improving with time.
The drive to produce fresh new hubs is fairly strong. At least our hub count goes up with each hub. Why should I waste time on those old, tired, and weak ones? They already failed.
Well, fixing your old hubs may be better use for your time. Each of those old hubs has already been invested with some time and energy. You have created the hubpage and selected a title. You already have some of the keywords selected. You even have a picture or a video added. Better yet, you have done some research and thinking about the subject or theme of the hub. The time needed to upgrade that hub will probably only take you about a quarter of the time that it took you to originally write it. It is also a great use of your time if you are suffering from writer's block.
Rejuvenating Old Hubs
First of all, you need to decide which hubs need rejuvenation the most. The best way to find them is just to go to your profile and order your hubs by their hub score. Go to the bottom of the list and take a look at them. You can ignore your new hubs since it takes a while for them to gain score. What you are looking for is old hubs that have little or no views in the last week or month.
Once you have selected a hub near the bottom of your list, view the hub without clicking on edit. The reason for doing it this way is that you need to look at the hub stats. How many words does the hub use? What keywords are being used in search engines that lead to the hub.
After looking at the stats, check out the title and your choice of keywords. A good title is as important as critical keywords. For best results, they need to work together. You may want to do a keyword check again if you work like I do. When I write a hub, I tend to examine keyword frequency before writing the article. Looking at your article from a fresh perspective might give you a new idea for keywords.
Now look at the hub itself. Have you made any serious errors. The upper module should not contain a picture or video, that spot is often the best spot for ads. Read the hub carefully and look for grammatical errors or discontinuities in thought that might confuse your readers.
The most common problem with under performing hubs though is usually too few words. Often, we will come up with an idea for a hub, then discover that their isn't much to say. Sometimes, the problem is that we just ran out of energy and wanted to finish the hub. Some people don't want to put much work into a hub. I see a lot of really anemic hubs when I go hub hopping.
If your hub has a very low word count of less than 250 words, then you need to look for a way to make it longer. Look at your article and see if there is a paragraph or an idea that could be expanded to give more information. I try to make sure that all my hubs are at least 600 words or more, although I usually fail with product hubs. Check out these forum topics: Best Hub Length? and also Hub length and Layout.
After looking over a few of your poorly performing hubs, you might try and see if their is a pattern. For me, my worst hubs have either a lousy keyword & title combination or they are just plain too short with only a couple hundred words. Since these seem to be my weak points in my older hubs, I know to spend more time in those areas.
Becoming a Professional Writer
As you continue to write hubs, your skills are going to improve in many ways. Some of these improvements may even happen without your awareness. When I go back and look at some of my old hubs, they often look disorganized to me. I am obviously improving over time and if you are writing hubs then you will be improving over time also.
In high school and college, I hated and despised writing courses. I thought they were a complete waste of time. I was only interested in science, math, and technology. I never realized that one day, I would try to earn a living writing articles on the internet. I suspect a lot of other smart people were just like me. For someone, like Sophia Angelique who loves writing, it is second nature.
For most of the rest of us, I suspect that we will need at least a few thousand hours of actual writing to get good at it. Malcolm Gladwell wrote a book called Outliers: The Story of Success in which he stated that becoming a master at something had very little to do with talent. The secret to mastery was simply a lot of time. It turns out that 10,000 hours over a period of 10 years seems to be the magic number to become a master.
So if you feel that you are making poor progress at hubpages (or any other occupation or skill that you are attempting) then just keep on trying and remember that magic number: 10,000 hours.
Just keep on going!