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Simple tricks to increase Adsense CPC/CPM/earnings/revenue

Updated on September 23, 2011

If you are a HubPages user, chances are you're using Google Adsense? Why? Cuz Adsense is the biggest, highest-CPC program out there today.

What does CPC mean? Cost per click. CPM? Cost per 1000 hits (whatever the M means, I have no clue, but that's what it is.)

Anyway, I have a few small strategies to increase your Adsense CPC, thus allowing you to make much more money than you already were without doing much different than you are doing now.

1: KEYWORDS. Figure out which keywords have the highest CPC and search traffic, using the Adwords tool. Search, search and search more, and find keywords that have high CPC. Then, center your pages or HubPages articles around such keywords. Don't bother with keywords that pay 1 cent, 30 cents, etc per click/CPM. Go for, ideally, the $2.50+ keywords - and ESPECIALLY go after the over $10.00 keywords.

This is THE SINGLE MOST IMPORTANT part of your mission. You don't want a page that makes 1 dollar out of 6 ad unit clicks - you want a page that pulls 6 dollars out of 2 ad-unit clicks, or 60 dollars out of 8 clicks, or even better. Even if you already have a lot of traffic, you WILL NOT make a nice amount of change unless you are smart with your keywords. Even if you are not an internet marketer, you should still use this.

2: LIMIT THE AD UNITS. If you can help it, don't go having 12-15 different ad units on your page. Why? Cuz there is less competition for advertisers to get ads onto your page. That means advertisers can pay less, meaning Google pays you less. If you have, say, 6 ads on your page, you knock off the 6 lowest paying ads, because advertisers are fighting for just 6 spaces instead of 12 spaces. (This mostly applies on your own sites, not on HubPages)

And if you are one of those tinker-happy jackasses, like me, quit tinkering, set your page to a certain ad-unit setup, and leave it. I've noticed my clicks AND my cpc go down if I'm always tinkering with the type and positioning of the ad units.

That said, if your keywords check out with the adwords tool as being both high-CPC and high-traffic, and high-advertiser-competition, you can probably get away with more ad units

3: MAKE YOUR HIGHEST-CTR UNIT YOUR HIGHEST CPC UNIT. You can't do this for HubPages, but you can do this for your own websites. Use your channel tracker to figure out WHAT your ad unit is that has the highest CTR (click through ratio). That means what are most of your viewers clicking on? Then, make sure that that particular ad unit comes FIRST in the HTML. Whether or not it's at the top of the page is irrelevant - MAKE SURE it comes first in the code. Change your lower-CTR units into link units or move them, or delete them.

I don't make any riches off of Adsense, but just doing half of this so far has more than tripled my income (from about 13 dollars a month to over 40 a month). Hey, at least I'm honest, not lying to try to get you to believe that I make 1000 a month off of this garbage without putting in a HUGE amount of work. For me, Adsense is good beer and gym-membership money. My goal is to make it car-payment money. Will it?

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    • suziecat7 profile image

      suziecat7 7 years ago from Asheville, NC

      Good Hub - thanks

    • Peggy W profile image

      Peggy Woods 7 years ago from Houston, Texas

      Still learning how to use all of this advice and have recently reworded some of my old hub titles and I notice the income going up. Still waiting that first check! LOL

    • profile image

      vineeth 7 years ago

      Thank you

      Iam Using 3 Adsense units in adjacent places now I will remove one now

      thank you again.

    • easegiri profile image

      easegiri 7 years ago from Bangalore

      Good...

    • profile image

      WWW.YOURSCRAPS.BLOGSPOT.COM 7 years ago

      FOR MORE VISIT MY WEBSITE

    • profile image

      Jose 7 years ago

      How come noone clicks on my googl;e ads?

    • profile image

      http://www.josednunez.com 7 years ago

      hey the first link goes nowhere

    • profile image

      Dick Ward 7 years ago

      The M stands for thousand. It's a roman numeral thing :p

    • profile image

      Pakistani boy 7 years ago

      can you explane that how adword can be help full like spyfu and other tools???

    • profile image

      fofo 7 years ago

      can you explane that how adword can be help full like spyfu and other tools???

    • profile image

      tomin 6 years ago

      nice hub..thanks for sharing

    • profile image

      raja 6 years ago

      Great Hub! i really like it!

    • Tracy Ann profile image

      Tracy Ann 6 years ago from Washington

      great informative hub. As a new hubber on hubpages I am sad to find out that you are not making much from it. Maybe I should not spend to much time writing articles if I will not be rewarded for it. hmmm....

    • saksare profile image

      saksare 6 years ago from Madera,CA

      awesome tips Evan. thanx for sharing such good information

    • profile image

      Marie 6 years ago

      That's actually pretty good tips for adsense - I read a lot of crap before this info. This is good relevent info

      I too didn't care for my 30-40 $ mounth, but then it started growing. I am more and more paying attention to adsense, caus it really is passive income

    • profile image

      swagger 6 years ago

      nice inf0 bro..

    • profile image

      BP 6 years ago

      Nice tips, will give it a try. Thanks

    • profile image

      umair 6 years ago

      send me the key to improve adsence earnings plz its request my gmail is justhassan1@gmail.com

    • profile image

      www.nationface.com 6 years ago

      nice tips and tricks... i like it

    • profile image

      wikipedia 6 years ago

      F.e if a page has 0.3 cpc and it doesn't change for a long time, what does that mean? f.e even if you get 300 clicks a day you will only earn 9 bucks a day..

    • profile image

      Barbara 6 years ago

      I like that info. Thanks for sharing!

    • profile image

      afzalpsdsf 6 years ago

      original-- I try my best, and yes everyone does have their moments and these moment can be a challenge but you take it one day at time.

    • profile image

      Guido Bouwmeesters 6 years ago

      The M in CPM means Mille, that is Roman (I belief) vor thousand.

      So it is Cost Per Mille

    • profile image

      BraWorld.org 6 years ago

      Great tips. Thank you for the good information. It does take a considerable amount of time to build a good and stable website.

    • profile image

      Guru 6 years ago

      CPM - Cost Per Thousand impressions to the advertiser

      Hard to imagine you are actually in this business or in a position to give practical advice

    • profile image

      zafar 6 years ago

      rebecca...

      what is teh hub...n how to have teh hub published...

      sorry i didn't get it...

    • The Write Way profile image

      The Write Way 5 years ago from Ireland

      The M in CPM stands for Mille, which as already correctly stated means 1000 and originates from latin. informative hub, thanks.

    • profile image

      Keny 5 years ago

      I have been do it, but i am stay Vietnam and every click by viet nam country it very small income. If clicked by USA can help me income $1 – $1.4 /1clicked…

      So, what can I do to have more click by US Country ? Because i am a poor students in Vietnam country… I have to try design a website to earning income to learning..

      My site: http://www.cuibap.org Ads for Domain: http://www.ittravinh.info

    • profile image

      xtragud 5 years ago

      hey contact me at itsprashanna @ yahoo. com i can make for you adsense sites earning 500$/month.......no work needed. All very easy!!!!

    • Akshat.verma profile image

      Akshat.verma 5 years ago from Delhi

      we have to pay to Google Ad words??

    • profile image

      anon a mouse 5 years ago

      Roman numerals:

      I = 1

      V = 5

      X = 10

      L = 50

      C = 100

      D = 500

      M = 1,000

    • Daniel Deepak profile image

      Maria Daniel Deepak 5 years ago from India

      Thanks for the information. Good hub. I've a hub on adsense too https://hubpages.com/business/google-adsense-the-c...

    • profile image

      googleguru 5 years ago

      If you want to earn more you need High ctc.. and you will get maximum Ctc from the visitors of USA. I am Getting 4$ on one click from usa... i have created this page just check it out.

      http://www.computersfuture.com/networkingsitesinne...

    • profile image

      Ahoodie 5 years ago

      Thanks for the tips Evan.

      I didn't get the "limit ad units" though. Isn't the max of google ad units 3?

    • profile image

      Joe 5 years ago

      I love adsense, I use it on my amazon partner site. http://friggindeals.com

      It works!

    • profile image

      RAJ 5 years ago

      Good One.

      I also have s mini website. You can comment on that.

      www.chroniclehighereducation.org

    • witchee1014 profile image

      Jen Baldwin 5 years ago from Joplin, MO

      how do you find out which keywords pay the most?

    • profile image

      Rohit 5 years ago

    • profile image

      alax 5 years ago

      My spouse and I absolutely love your blog and find many of your post’s to be exactly what I’m looking for. can you offer guest writers to write content for yourself? I wouldn’t mind composing a post or elaborating on a number of the subjects you write regarding here. Again, awesome website!

      http://www.hollywoodstudio.us

    • Rhadoo7 profile image

      Rhadoo7 5 years ago from Romania

      Thanks for the useful tips and for being honest with your earnings!

      Can you please give me an advice in my particular case? I have a blog about house music which has quite a lot of visitors. I have around 150 unique visitors / day (250 pageviews / day), a Google Page Rank of 3 and my Google Ads get around 8-12 clicks / day. I think that is pretty good, but unfortunately my CPC is very low...I usually get just 0.03 $ per click. Btw...I have just 2 ad units on the blog, and the site is: http://club-muzic.blogspot.com/

      So can you please give me some advises on increasing my CPC? Is there anything I can do?...or the keywords that i have are just too low paid and I have to find a different topic? Thanks!

    • profile image

      Ant 5 years ago

      When you say "Place the ad units with the best CTR first in the HTML code", does that mean that you "force" them to appear where you want with some css?

    • profile image

      Rishabh 5 years ago

      Nice post. The 'M' stands for 'Metric'.

    • profile image

      logo items 5 years ago

      I often hear complaints from webmasters about the decrease of CPC on their online resources. People often don’t know why their traffic increases, but Cost per Click is still the same or even begins to decrease. These and many other questions about Google AdSense are actively discussed on various SEO and webmaster forums.

      It is obvious that a new algorithm of calculating CPC has been developed by specialists of Pay per Click advertising service in Google.

      In fact, there are many factors which influence Cost per Click, and I would like to draw the attention of readers to the most important ones only. First of all, I would like to talk about Smart Pricing. Let’s try to understand what this term means.

      URL : http://www.addvalue.com.au

    • profile image

      Geek Revealed 5 years ago

      Buddy you are bang on target and this was exactly what I was looking for. Actually, a fellow blogger asked me this same question a few days back and I gave him more or less the same answer. Next time someone asks me, i will simply refer them to this post.

      Regards,

      www.geekrevealed.com

    • luciano63 profile image

      Luciano Bove 5 years ago from Paris

      Hi great tips that really work! I do quite well with adsense on my blog http://lucianobove.blogspot.com check it out! Thanks

    • profile image

      Arun Rana 5 years ago

      nice post can you help me for my blog http://www.timetravell.com to increase its cpc

    • profile image

      Arun Rana 5 years ago

      help me to increase cpc on my blog http://www.timetravell.com

    • Ian Dabasori Hetr profile image

      Ian D Hetri 5 years ago from Papua New Guinea

      Very resourceful hub. I learnt more than I asked for. useful and voted up.

    • profile image

      Christiano 5 years ago

      I found this hub to be informative. Thank you. I will incorporate the suggestions to my blogs and hubs. http://christianokwena.hubpages.com/hub/how-to-mak...

    • profile image

      Shanu 5 years ago

      Indeed, a good article and very helpful - if people applies the rules attentively. Is there any possibility that anyone out here can review this smartphone and social media analysis site - www.dazeinfo.com - portal and do consultancy over Advertisement.

      They are ready to pay you well

    • profile image

      Max 5 years ago

      I need to use these tips.. I get absolutely terrible CPC - I get around 250 unique visitors a day- but only about 10 cents or less per click and about 10-15 clicks daily... its probably cause my topic is so broad - It's just funny videos and pictures at http://emakemelaugh.com

    • profile image

      Ren 5 years ago

      Thanks for the tips, I'm currently following this advice for this website: mostly topics about my life in Korea - http://www.pinayinkorea.com

    • profile image

      Kj 5 years ago

      Thanks for the helpful advice. Will definitely incorporate it into my fantasy sports site and target better keywords

      Http://Fantasyteamadvice.com

    • profile image

      edsbali 5 years ago

      Thank's for sharing. And I also appreciate that you tell us how much you get a month from adsense. I have involve in adsense for almost 2 yars, and just get arround 15-25 USD a month.

      http://sahamok.com/

    • profile image

      Aditya Nath jHa 5 years ago

      Nice tips by you, I too run a blog- http://www.inspire2rise.com .

      your help in increasing my earnings is seriously required :)

    • profile image

      Job martins 5 years ago

      I implemented these steps on my sites http://www.pointafrica.com and http://www.jobgurusnigeria.com and i noticed an improvement.

      Thanks for tips

    • profile image

      Rashed 5 years ago

      Can anybody tell me if my adsense setup is ok or any change has to be made?

      Please check my blog at http://www.top-funny-pictures.blogspot.com

      Please also suggest me what keyword would increase my CPC earnings.

      Thanks in advance!

    • profile image

      hpfox99 5 years ago

      Hi I'm new to this and wondered if you could help in any way. I have a vidio of my daughter playing (boring to anyone but family) on youtube which got featured.I receive about 8,000 views and about 90 clicks a day but my cpc starts off high but then plumets with every click to about 0.04, Any ideas?

      http://www.youtube.com/watch?v=Zc14XeOtD80

    • profile image

      syobsnow 5 years ago

      Nice tips, I didn't know someone can "decide" the cost of the clicks on his website using Adwords. i have applied it and its giving good result. thanks for the post

      http://www.syobsnow.com

    • MelChi profile image

      Melanie Chisnall 5 years ago from Cape Town, South Africa

      Great tips - thanks for sharing :)

    • profile image

      MWilson 5 years ago

      I have a Facebook phrases related website, I'm looking forward to get this kw tip implemented. Thank you very much. http://frasesdeamorparafacebookx.com

    • profile image

      DoFollow Forum 5 years ago

      Excellent tips on increasing your Adsense CPC. I tried decreasing my Ad slots from 3 to 2 and it definitely helped increase my CPC somewhat.

      http://dofollowforums.org/viewforum.php?f=23

    • profile image

      lic india 5 years ago

      Please tell me how to check lic policy status .you can check on http://www.lic-policy.com life insurance

    • profile image

      Rakesh Jhunjhunwala 4 years ago

      The CPC for my stock market blog http://investorzclub.blogspot.com has come down 60% in one month. Can somebody advisw what might have happened here..

    • shuck72 profile image

      shuck72 4 years ago from Seattle

      Thanks I like your advice and honesty about the reality of what one can expect to reasonably make with this site. I am averaging about $1 a day which is more than I expected.

    • profile image

      Sapna 4 years ago

      I have a website http://www.girlsmobilenumbers.com at which i get about 300 to 400 ad clicks per day my cpc ranges from 0.02 to 0.05 Pence (Pounds) and i make from £7 to £21 per days depending on google mood. lolz. without changing content i have noticed my cpc fluctuates so does my income. I want to ask why is that not a single dot changes but every days googl cpc changes for the same pages and websites.

    • profile image

      Eve 4 years ago

      I just went to the Adsense in your city and they said that that having more ads on your pages does not affect cpc.

    • profile image

      rahul 4 years ago

      good ideas........

      http://www.earn11money.com

    • profile image

      Kevin 4 years ago

      CPM means click per mille

      http://synerchiflow.blogspot.com/

      -----------------------------------------------------------

      http://synerchiflow.blogspot.com/

    • profile image

      RAHUL 4 years ago

      Good articles for increase earning in adsense........

      http://www.earn11money.com

    • profile image

      PriyeshMarvi 4 years ago

      Nice trick for increase cpc..

      www.themobiforest.com

    • profile image

      Will Green 4 years ago

      I really love your honesty.

    • profile image

      Michael 4 years ago

      If you use simpler themes with less going on for example not as much in the sidebar to click on then you can draw more attention to your ads.

      http://seoarticledb.com

    • profile image

      ivade 4 years ago

      Nice tips, thanks for the info

    • p10kabhijita profile image

      Abhijit Aswath 4 years ago from India

      I read somewhere that CPM means cost per mile. Mile =1000.

      Anyway, this was a very useful piece of information. I did not know that having more ads gets you less money. Will keep this in mind. Thanks

    • DivineSpirit profile image

      DivineSpirit 4 years ago from India

      Really a nice information. Simple yet powerful. I can use it on irctc login blog http://www.pnr-status-enquiry.in/

    • T4an profile image

      T4an 4 years ago from Toronto, Ontario

      Great advice. Thank you for sharing. Voted up!

    • GetitScene profile image

      Dale Anderson 4 years ago from The High Seas

      Good information, love yer honesty. Voted up, etc.

    • profile image

      redlomo 4 years ago

      make money via blog using CPM advertising network www.nufftag.com

    • profile image

      jutawanblogger 4 years ago

      the best CPM advertising network http://cpmtag.com/signup.php?id=jamil

    • Coconut Soap profile image

      John Rose 4 years ago from Southern Georgia, USA

      Thanks for the good hub with useable information. I've been trying to figure out the AdSense CPC. This hub was first published just over a year ago. Out of curiosity, how has your AdSense improved since then?\

      John

    • Quest Bulgaria profile image

      Darren Kearney 4 years ago from Burgas, Bulgaria

      Great info. It's always good to read the experiences of others when trying to get to grips with AdSense. A good tricj that I always use to get good keywords, and no it's not by spending a fortune on SEO tools. I just use the Google searches with; in url"keyword phrase" in title"keyword phrase". You could also use; in text or in anchor. If anybody doesn't know what I'm talking about then I would be happy to explain. It works well though and it's the same way that the expensive software works - so why waste your money?

    • profile image

      ianswer4u 4 years ago

      Nice, honest post.. thanks for the simple yet effective tips

    • profile image

      creeduckk 4 years ago

      Как устроить личную жизнь с помощью сайтов знакомств во Всемирной паутине?

      Какие невесты бродят по просторам Интернета?

      Делимся мыслями [img]http://lover-girl.ru/test2/1.png[/img]

    • ocbill profile image

      ocbill 3 years ago from hopefully somewhere peaceful and nice

      So what is best for today's sites? I don't put ads on all my pages just the few that I cannot offers a service for.

    • profile image

      abhinav jha 3 years ago

      nice ..

      but i laso got some really usefull information here...as treaffic is a major role to increase your CPCCPM - http://www.spicytrolls.org/2013/04/how-to-make-you...

    • profile image

      James 3 years ago

      I think you have a point about limiting the amount of ads on one page. If a page is cluttered with ads, then you should remove some of them.

    • Travis Aaron profile image

      Travis Aaron 3 years ago

      The 'M' is Roman Numerals for 1000

    • profile image

      Venu 2 years ago

      Search engines are programmed to anticipate the unexpressed replies of their users. During one case the user sent me and said, “We see that websites are scheduled to allow comments from users.

      Can we leave a comment without website owner's control?

      http://www.svshometuition.com/.com

    • adilkhanindia profile image

      Adil Khan 2 years ago from India

      This was a very educational hub, with a lot of valuable information. Thank you for sharing it.

      Regards!

      Adil Khan

      SelfBlogging

    • profile image

      vijaygopal 21 months ago

      Nice tips bro. it too started a blog http://www.techdroop.com

      it helps for me kindly

      Thanks & regards'

      vijaygopal

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