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"Supercharge Your Income From HubPages"

Updated on July 12, 2013
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Use your personal website to promote your hubs

if you own at least one personal website and a graphic manipulation program like Photoshop or Illustrator, you can supercharge your HubPages income many times over!

I chose Photoshop to design this skyscraper banner ad (right), completing the project in about 15 minutes.

It now resides on a popular page in one of my websites and has increased the readership of one of my hubs by 300%. This success rate has convinced me to create other custom box ads with hyperlinks all leading to HubPage addresses corresponding with chosen hubs.

I guarantee if you will add just one of these boxed ads to every page in your website, your readership will dramatically increase, leading to more online income.

The Design

If you are using Photoshop, the steps are quite easy to follow.

1. Click on the image to the right.
2. Click on 'File', then 'New'.
3. Click 'Preset' and choose the ready-made design dimensions you want. I chose a tall skyscraper or vertical look, but as you see, all sizes and shapes are possible within Photoshop. It's possible to build custom sized banners as well.

Step 2 - The Art

I wanted a human face showing worry, but a good, effective graphic treatment of the term and the emotion we call 'worry' would have also worked well. I like the image over the graphic because it unifies the design (as you will see later.)

Placement of the picture was chosen with the man looking in to the copy. This rule, for the most part, is obeyed by most good graphic designers.

The beauty of Photoshop is its ability to change and move layers. Occasionally, I will begin with graphics, or sometimes, I will choose ONLY graphics... this is a very subjective area, but the main idea is to end with an attractive ad.

Colors

Now it's time to add color to the banner ad.

Choose complimentary colors! When I see, for example, a combination of mauve and deep purple or blue and greenish-orange, I know an amateur was in charge of the artwork. The web is filled with ideas about colors, including a color wheel that should keep you on track.

I chose these colors because they affect my emotions as being heavy, sad, deep and dark. Notice, also, I used subtle and strong gradients on both sections.

The Headline

You are looking at this headline color and wondering if I have lost my mind, or maybe you're wondering why I didn't consult a color wheel. 90 times of a hundred you would be correct, but think of the subject matter and you will understand why I chose off-beat, non-blending colors.

Worry is stressful and negative, so I deliberately broke the color rule to match the subject.

Also, I chose the crazy, unorthodox font for the same reasons: The color and font work together to create chaos. That's exactly what I wanted.

And Now You Are Done - (Well, Almost)

As you can see with the final example, I chose a very bright font color for reasons that are obvious. The background is a dark shade of green, so I chose the exact opposite coloring for clarity of readability in my font color.

I also chose a sans serif font for further attraction and ease of reading pulling the reader in to the skyscraper design.

As a general rule, sans serif fonts like Arial and Verdana are chosen for body copy while serif fonts like Times New Roman are used for titles.

Finally, SEO is NOT important for this type of advertising as roaming 'bots are unable to read the contents of your box. Keywords, keyphrases and all the other rules one would use for the web can be 'thrown out the door' ONLY when designing this type of ad.

Embed The Ad

The next step is to place your finished box ads on your most popular web pages. Choose an attractive location. In other words, position the banner ad in an area that does not disrupt the page's natural flow. Your eyes will be the judge on this one as no hard and fast rule exists on banner ad placement.

The final step is to link your banner ad with the hub you want the reader to find.

TIP: DO NOT LINK YOUR AD WITH THE HUBPAGE HOME PAGE... your reader will not take the time to search for your hub! Just be sure you have your chosen hub's address (found in the top menu bar above your hub's title) linked to the banner ad.

Follow these suggestions and watch your HubPage income grow.

Another example that has incresed this hub's readership over 500%

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    • prairieprincess profile image

      Sharilee Swaity 4 years ago from Canada

      Wow, this is an incredible idea! I love it. I have done something similar, in the sense of linking to articles as part of the page but I like your idea because it makes it look like something completely separate from the website and really emphasizes the hub. This is really good content. I am going to pin this, share this and then try to use it. Voted all the ups. Thanks so much for writing.

    • RTalloni profile image

      RTalloni 4 years ago from the short journey

      Thanks much for this idea and step-by-step guide! I'm looking forward to experimenting with skyscrapers.

    • copywriter31 profile image
      Author

      James Ranka 4 years ago from Port Neches

      Hi prairieprincess - Thanks for the compliment! This idea has produced amazing traffic to my hubs as evidenced from the stats. The key to success is ensuring your artwork can compete with other tower ads, etc. as seen on the Internet.

    • copywriter31 profile image
      Author

      James Ranka 4 years ago from Port Neches

      Much easier than it appears, RTalloni. GL.

    • rajan jolly profile image

      Rajan Singh Jolly 4 years ago from From Mumbai, presently in Jalandhar,INDIA.

      Great idea copywriter. Just want to know if this can be placed on blogger and how?

      Voted up, useful, interesting and awesome. Bookmarked and shared.

    • copywriter31 profile image
      Author

      James Ranka 4 years ago from Port Neches

      Thanks, rajan for the comments. Sorry, I can't answer your question concerning the blogger inclusion. I own 2 websites where I have included the tower ads, and much more. They have done very well there - but I cannot verify a blog placement . . . sorry!

    • prairieprincess profile image

      Sharilee Swaity 4 years ago from Canada

      I hope you don't mind me jumping in. Rajan, there is a section on the side column of Blogger for images, and I would think it would work in one of those capsules.

    • rajan jolly profile image

      Rajan Singh Jolly 4 years ago from From Mumbai, presently in Jalandhar,INDIA.

      Thanks copywriter. Prairie I would like to try it out there. Thanks for answering this.

    • copywriter31 profile image
      Author

      James Ranka 4 years ago from Port Neches

      You are welcomed. Please let me know how it works for you and praririeprincess!

    • Ronna Pennington profile image

      Ronna Pennington 4 years ago from Arkansas

      I'm fairly new here and this article really helped me! I entered Hubpages thinking I'd use it to promote my website, the one I haven't even developed yet. So this makes much more sense and is a better guarantee of income.

    • copywriter31 profile image
      Author

      James Ranka 4 years ago from Port Neches

      Hi Ronna, It will most definitely drive traffic to your hub(s). Keep your artistic standards high with the ads and you can't go wrong! GL.

    • GoForTheJuggler profile image

      Joshua Patrick 4 years ago from Texas

      Thanks so much for this wonderful tip! When I finally get around to creating my own personal website, I will be doing this most definitely - voted up!

    • jainismus profile image

      Mahaveer Sanglikar 4 years ago from Pune, India

      It is a very useful Hub for new Hubbers

    • Millionaire Tips profile image

      Shasta Matova 4 years ago from USA

      This is a great idea - you have created a very eyecatching graphic. Thanks.

    • copywriter31 profile image
      Author

      James Ranka 4 years ago from Port Neches

      @ GoForTheJuggler - Thank you for the comments

      @ jainsimus - It has worked well for me; hopefully, it will work as well for others.

      @ Millionaire Tips - Thanks for the compliment. I appreciate your comments!

    • Cyndi10 profile image

      Cynthia B Turner 4 years ago from Georgia

      Very good idea. Thanks for passing the info to us. Voted useful and sharing.

    • profile image

      ssiddhanta 4 years ago

      Thank you very much for this hub I would like try it. Voted up+share!

    • profile image

      ignugent17 4 years ago

      Very useful. Thanks for sharing :-) voted up

    • angied83 profile image

      Angie D 4 years ago

      This is a very good and highly innovative idea! Now, I just need to get my blog up and running so I can implement this. Thanks for sharing! :-)

    • KarenCreftor profile image

      Karen Creftor 4 years ago from Kent, UK

      Interesting idea. I've just started my personal blog and will definitely be trying this.

      Voted up, useful and shared

      ~Kaz x

    • angela_michelle profile image

      Angela Michelle Schultz 4 years ago from United States

      This is a really good idea. I like this a lot!

    • chamilj profile image

      chamilj 4 years ago from Sri Lanka

      Thanks for the nice idea.

    • copywriter31 profile image
      Author

      James Ranka 4 years ago from Port Neches

      @Cyndi10 - Very much appreciate your comments !

      @ssiddhanta - Thank you for the up vote, and your comments!

      @ignugent17 - Appreciate your comments!

      @angied83 - Thanks for taking the time to write . . . appreciate you!

      @Karen - Please let me know how this works with your blog.

      @Angela - Thank you for the comment!

      @chamilj - You are very welcome, and thanks for the comment!

    • pinappu profile image

      pinappu 4 years ago from India

      But the problem is I need enough traffic to my site first to increase my hp readership from custom made banners.

    • copywriter31 profile image
      Author

      James Ranka 4 years ago from Port Neches

      I'm assuming your website is new, and you are not getting much traffic...? I've written many hubs on the importance of, and how to write Search Engine Optimization (SEO). Other important factors in getting a high Google rank are easy site navigation and having many solid backlinks. If you've covered these areas professionally and fully, then give it some time.

    • Dennis AuBuchon profile image

      Dennis AuBuchon 4 years ago

      Great hub and good information. I use publisher as part of Microsoft Office and have created a bookmark for my signature book.

    • copywriter31 profile image
      Author

      James Ranka 4 years ago from Port Neches

      Thanks, Dennis. I'm not familiar with MS Publisher. Is it similar to Photoshop, Illustrator and Corel Draw? Thanks for the Comment!

    • Cardisa profile image

      Carolee Samuda 4 years ago from Jamaica

      Your banner ads are great. Can I use the online photoshop editor for this? I have a lot of recipes here that I want to link to my recipe blog.

    • copywriter31 profile image
      Author

      James Ranka 4 years ago from Port Neches

      Hi Cardisa, Thanks for the compliment. Tell you the truth, I wasn't aware of an online Photoshop editor. I'm afraid you will need to check with someone else on this . . . Sorry!

    • thost profile image

      thost 4 years ago from Dublin, Ireland

      Great information here, I must check out Photoshop. Thank you for sharing. Will vote up.

    • copywriter31 profile image
      Author

      James Ranka 4 years ago from Port Neches

      Hi thost - Thanks for the compliment. Photoshop, although the best on the market, is pricey. Check out a company named Serif. They sell an almost exact replica of Photoshop for around $70 as compared to $500+ for Photoshop. The Serif software does 95% of what Photoshop can do - for a lot less moolah. I own both, and I can see that Photoshop can do a bit more, but its learning curve is fairly steep. Serif is extremely user-friendly . . . very easily learned. GL.

      CW31

    • Magdelene profile image

      Magdelene 4 years ago from Okotoks

      Thanks for the great tip, it is one I will start to use as soon as possible. Voted up!

    • copywriter31 profile image
      Author

      James Ranka 4 years ago from Port Neches

      Thank you Magdelene - good luck with the technique. It's worked for me and others.

    • Sparkle Chi profile image

      Cate 4 years ago from Chandler, AZ

      I love this idea! This is something I am going to add to my box of tricks! Thanks so much for sharing! Voted UP!

    • colombostock profile image

      colombostock 4 years ago from Colombo Sri Lanka

      Really useful tips! Thanks for the great work!

    • copywriter31 profile image
      Author

      James Ranka 4 years ago from Port Neches

      @ Sparkle Chi - Appreciate your kind comments - hope it works for you!

      @colombostock - Thanks for the positive comments!

    • Cardisa profile image

      Carolee Samuda 4 years ago from Jamaica

      It looks like it for photos only but not so sure. Will check Adobe for information.

    • copywriter31 profile image
      Author

      James Ranka 4 years ago from Port Neches

      If it doesn't meet your needs, you may want to check with a company named Serif. Their version of Photoshop is much cheaper and is able to do most of the same as Photoshop, including building the ads as discussed here.

    • Natural World profile image

      Natural World 4 years ago from Oklahoma 2012

      I am new here and love this idea. I have pinned it to my Pinterest boards so it's handy. Thanks for sharing.

    • dianetrotter profile image

      G. Diane Nelson Trotter 4 years ago from Fontana

      I recently joined Hubpages. My challenge is creating acceptable pictures. My goal is to purchase Photoshop. Right now I use Picasa which is not too bad.

    • copywriter31 profile image
      Author

      James Ranka 4 years ago from Port Neches

      Hi dianetrotter, Check out the only Photoshop clone I know of that sells for 75% less. The name of the company is Serif, and within their catalog is a program titled Photoplus. This software will do everything needed to reproduce the ads described in this hub, and much, much more. It sells for @ $70.

    • drsohel profile image

      drsohel 4 years ago from Dhaka, BD

      Nice & useful hubs. I'm definitely going to do this to supercharge my hub traffic.....

    • copywriter31 profile image
      Author

      James Ranka 4 years ago from Port Neches

      Thank you, drsohel! Hope it helps.

      CW31

    • Glenn Stok profile image

      Glenn Stok 3 years ago from Long Island, NY

      Tower ads are sure to get attention. I use them on my business site and I have discovered that the best position is to the right of the text. The eye tends to move to the right, and the tower configuration grabs the attention. The rest of the puzzle is the quality of the artwork, and you have explained that important element very well. Color coordination is important, as well as the type of font used.

      Even though I use banner ads for my business, I like the idea that you gave me to make ads that link to my hubs.

      I have to find another place for them though because the hubs I write really don't relate to my business. But maybe I'll start another website focused on the subject matter that I write about on HubPages. That will be the perfect place to use these types of tower ads to tie it all together.

    • copywriter31 profile image
      Author

      James Ranka 3 years ago from Port Neches

      Hey Glenn, all spot on, excellent comments. These ads DO work, and Google places their tower ads either at the top or the right page location because THEY know these positions work. Thanks for your insightful comments!

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