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"Supercharge Your Income From HubPages"
Use your personal website to promote your hubs
if you own at least one personal website and a graphic manipulation program like Photoshop or Illustrator, you can supercharge your HubPages income many times over!
I chose Photoshop to design this skyscraper banner ad (right), completing the project in about 15 minutes.
It now resides on a popular page in one of my websites and has increased the readership of one of my hubs by 300%. This success rate has convinced me to create other custom box ads with hyperlinks all leading to HubPage addresses corresponding with chosen hubs.
I guarantee if you will add just one of these boxed ads to every page in your website, your readership will dramatically increase, leading to more online income.
If you are using Photoshop, the steps are quite easy to follow.
1. Click on the image to the right.
2. Click on 'File', then 'New'.
3. Click 'Preset' and choose the ready-made design dimensions you want. I chose a tall skyscraper or vertical look, but as you see, all sizes and shapes are possible within Photoshop. It's possible to build custom sized banners as well.
Step 2 - The Art
I wanted a human face showing worry, but a good, effective graphic treatment of the term and the emotion we call 'worry' would have also worked well. I like the image over the graphic because it unifies the design (as you will see later.)
Placement of the picture was chosen with the man looking in to the copy. This rule, for the most part, is obeyed by most good graphic designers.
The beauty of Photoshop is its ability to change and move layers. Occasionally, I will begin with graphics, or sometimes, I will choose ONLY graphics... this is a very subjective area, but the main idea is to end with an attractive ad.
Now it's time to add color to the banner ad.
Choose complimentary colors! When I see, for example, a combination of mauve and deep purple or blue and greenish-orange, I know an amateur was in charge of the artwork. The web is filled with ideas about colors, including a color wheel that should keep you on track.
I chose these colors because they affect my emotions as being heavy, sad, deep and dark. Notice, also, I used subtle and strong gradients on both sections.
You are looking at this headline color and wondering if I have lost my mind, or maybe you're wondering why I didn't consult a color wheel. 90 times of a hundred you would be correct, but think of the subject matter and you will understand why I chose off-beat, non-blending colors.
Worry is stressful and negative, so I deliberately broke the color rule to match the subject.
Also, I chose the crazy, unorthodox font for the same reasons: The color and font work together to create chaos. That's exactly what I wanted.
And Now You Are Done - (Well, Almost)
As you can see with the final example, I chose a very bright font color for reasons that are obvious. The background is a dark shade of green, so I chose the exact opposite coloring for clarity of readability in my font color.
I also chose a sans serif font for further attraction and ease of reading pulling the reader in to the skyscraper design.
As a general rule, sans serif fonts like Arial and Verdana are chosen for body copy while serif fonts like Times New Roman are used for titles.
Finally, SEO is NOT important for this type of advertising as roaming 'bots are unable to read the contents of your box. Keywords, keyphrases and all the other rules one would use for the web can be 'thrown out the door' ONLY when designing this type of ad.
Embed The Ad
The next step is to place your finished box ads on your most popular web pages. Choose an attractive location. In other words, position the banner ad in an area that does not disrupt the page's natural flow. Your eyes will be the judge on this one as no hard and fast rule exists on banner ad placement.
The final step is to link your banner ad with the hub you want the reader to find.
TIP: DO NOT LINK YOUR AD WITH THE HUBPAGE HOME PAGE... your reader will not take the time to search for your hub! Just be sure you have your chosen hub's address (found in the top menu bar above your hub's title) linked to the banner ad.
Follow these suggestions and watch your HubPage income grow.