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Targeting Keywords: Make More Money With Adsense

Updated on June 2, 2012

When trying to make money using Google Adsense, you need to know what keywords your targeting. A lot of people try to target keywords that they think are high paying, like healthcare, in the hopes of making some quick cash. However, in order for you to really make money from keywords that are so general, you need to be number 1 or 2 on Google's search result page for that keyword. It can take some work to get there. However, niche marketing, or targeting a keyword that is not saturated online, can earn you a lot of money, as you can easily climb the results page on Google and get more traffic from search engine viewers.

A prime example of this would be law; any type of article or website written about law and that receives decent traffic has a great potential to make money from Adsense. The reasons for this are twofold; firstly, highly specific keywords tend to bring in viewers who are highly interested in that topic. Since Adsense ads are always about the content of your webpage, this means that your viewers have an interest in clicking on your ads. Secondly, ads on a specific topic tend to have a higher CPC, or cost per click, value. This means that you'll probably end up making more per click than if you wrote about something general, like exercise.

These are some examples of high paying keywords for 2012 - these figures are based on averages, and thus actual earnings per click will vary.

Insurance - $54.91

Gas/Electricity - $54.62

Mortgage - $47.12

Attorney - $47.07

Claim - $45.51

Loans - $44.28

Conference Call - $42.05

Donate - $42.02

Lawyer - $42.51

Recovery- $42.03

Degree - $40.61

Treatment - $37.18

Credit - $36.06

Software - $35.29

Classes - $35.04

Rehab - $33.59

Trading - $33.19

Hosting- $31.91

Transfer - $29.86

Cord Blood - $27.80


Keep in mind that each of the above value is per click, meaning that on average, you can make over 100 dollars if you get 2 people to click on an insurance ad on your insurance website. While this may seem like a great deal, keep in mind that insurance is quickly becoming a saturated keyword. Writing about Cord Blood (which refers to umbilical cord blood, which is used in stem cell research) may actually earn you more, as there is less competition from other writers on the web and your page will rise in the search engine results page much faster.

The Google Adwords Tool can help you research niche topics.
The Google Adwords Tool can help you research niche topics.

The Google Adwords Tool is a great tool, and is almost necessary for any online writer. With it, you can enter any word and see how many monthly search terms it receives, the average CPC, the amount of competition, and other useful information. However, in order to see the estimated CPC, you must log into your Adwords account. The three key columns to look at are the monthly search terms, competition, and average CPC. Look up keywords that you are able to write about, and see which variation has the lowest competition and the highest CPC. You don't want to target keywords with over a million searches a month; unless they have non-existent competition, you won't be able to get much attention from viewers.

Do you use the Google Adwords Tool to research keywords before writing?

See results


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    • D22314 profile image

      D22314 5 years ago from Canada

      I think you're right - the screenshot is slightly outdated.

    • hhelen profile image

      hhelen 5 years ago

      Nice info, but I'm not sure google keyword tool still shows Search Volume Trends these days as in your screenshot above.

      Will check it out though.

    • addingsense profile image

      Akhil S Kumar 5 years ago from kerala

      good one

    • catmalone profile image

      catmalone 5 years ago

      Very informative hub. This information I can use when writing hubs. Very Helpful.Thanks