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Why Write Evergreen Content

Updated on October 17, 2011

What is evergreen content?

Evergreen content is simply information that is always current. Evergreen content never goes out of style. It has longevity and no limit on its shelf life, The general public loves evergreen content.

Why call it evergreen?

Evergreen content is fresh and alive like the evergreen tree. The evergreen tree is always green all winter long even when the other trees have lost their leaves.

It is a beautiful scene to see the evergreen tree when the rest of the forest is blanketed with snow. It is the only green thing around so it would be quite hard to miss.

Evergreen Content is ALWAYS fresh and alive.

Evergreen content is ALWAYS fresh and ALWAYS alive. It has no expiration date like a carton of milk or a loaf of bread. Evergreen content will be as current five, ten or fifteen years from now as it was when it was first written.

  • Evergreen content never goes out of style like bell bottom pants or black and white shoes.
  • Evergreen content doesn't go out of season like summer fruit. Evergreen content is in season all year long.
  • Evergreen topics don't change.

Evergreen content never needs to be updated or revised to be relevant. If you write an article having statistics, the statistics have to be current.

Examples of content that is evergreen

When it comes to writing, there are lots of things that don't change with the seasons or from year to year. Some examples include: food, money, pets, religion, etc.

I wrote the article "What is Life" exactly 50 years ago when I was a 16 year old junior in high school. It is just as current today as when I wrote it for my local newspaper in 1962.

Evergreen content provides current answers to general questions people have about almost anything; especially money and finances, jobs and careers, pets and animals, politics and religion.

Examples of content that is NOT evergreen

If you write an article about the latest gadgets or the number one on the best sellers book list or music chart, you will have to change the information as soon as those things are replaced by something more current.

Content that is not evergreen is content that becomes outdated after a particular event is over. After the news is no longer news, the article loses its flavor and reader appeal. The article is no longer timely.

How to change an article into an evergreen article

I have two articles here on HubPages that were definitely not evergreen. After the event was over I simply updated the title to make them everygreen.

In February to honor George Washington on his birthday, I wrote the article, "Let's Honor George Washington by Using These Easy Cherry Recipes." After Washington's birthday came and went, I was left with an article that was not evergreen. I simply changed the title and made it so. The article was renamed to "Easy Cherry Recipes."

I wrote the article "Honoring Dr. Seuss" for his birthday on March 2. The title is no longer current, but since the information contained in the article is evergreen, I simply changed the title to "Dr. Seuss and His Children's Books."

If you are going to write . . .

If you are going to write, why not write something that will last; something with no expiration date? Go back and evaluate the articles you have already written and make sure they have evergreen content. In the future, ask yourself if you would like to read that article several years from now. If you wouldn't want to read it, then neither will others!

Read EVERGREEN ARTICLES by this writer on this site.

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    • FaithDream profile image

      FaithDream 6 years ago from (Midwest) USA

      A very informative article. Great work Rev. I also see your article "Successful People Who Were Once Told They Were Failures" was featured in the weekly Hub News.

      Congrats. You are doing some tremendous work.

    • revmjm profile image
      Author

      Article Written By Margaret Minnicks 6 years ago from Richmond, VA

      FaithDream, thanks for your comments. I refuse to give up. Did you read the success stories that were suggested to you from the forum? We are going to tell our success stories someday.

    • FaithDream profile image

      FaithDream 6 years ago from (Midwest) USA

      Go for it Rev.. I'm going to hang in there. I'm learning from you. I haven't read those stories yet, but I plan to. Yes we are going to tell ours too.. :-)

    • prairieprincess profile image

      Sharilee Swaity 6 years ago from Canada

      Very nicely written! You have a fresh, vibrant voice and I enjoyed reading it. Thank you!

    • revmjm profile image
      Author

      Article Written By Margaret Minnicks 6 years ago from Richmond, VA

      prairieprincess,thanks for reading and responding to my "evergreen" article.

    • profile image

      jdove-miller 6 years ago

      Thanks for this timely advice. I've been having a problem coming up with things to write about. I think this will help.

    • Becky Puetz profile image

      Becky 6 years ago from Oklahoma

      Excellent advice about writing "evergreen" content. This is great guidance material. I've only written one article that might be considered trendy and not lasting but it may become evergreen if it catches on because it is about a product that I purchased and use often, the NuWave infrared oven. It is a healthier way to cook and may become a standard in every kitchen. Other than that I try to write "evergreen" hubs. Thank you for giving such excellent advice. This is especially helpful for new Hubbers. Voted up, useful and awesome.

    • revmjm profile image
      Author

      Article Written By Margaret Minnicks 6 years ago from Richmond, VA

      Thanks, Becky for ready and writing a meaning comment about my article on "evergreen" content. And yes, it is good advice for new hubbers to know this. I hope I conveyed strongly in this article that if someone has an article that is not evergreen, it can be turned into evergreen content with some minor changes.

    • CARIBQUEEN profile image

      CARIBQUEEN 6 years ago

      Evergreen - the term itself sounds refreshing. It encourages you to return time and time again. You are so right of course when advising on writing evergreen topics. It would be both beneficial to the author and the reading public.

    • revmjm profile image
      Author

      Article Written By Margaret Minnicks 6 years ago from Richmond, VA

      CARIBQUEEN, you are right about the term "evergreen" itself sounding refreshing. It brings to mine something that is alive and growing rather than something that is dying on the vine. Let's think EVERGREEN content. Let's write EVERGREEN content.

    • SubRon7 profile image

      James W. Nelson 6 years ago from eastern North Dakota

      Another good one, Revmjm. Surprise but not really, we're the same age. 50 years ago I was 16 also. Also wanted to comment on the word "evergreen" esp as you wrote about it. It would make a great name for a corp or business, long as they could stand up to how you described it. Thanks!

    • revmjm profile image
      Author

      Article Written By Margaret Minnicks 6 years ago from Richmond, VA

      SubRon7, Ha, Ha! You figured out my age. I won't be 66 until July. Are you already 66? You know 66 is the new 36? Ha Ha again! Just kidding. I don't want to go back to that age.

      I like the concept of "evergreen." It reminds me of being fresh and alive. Yes, it would be a good name for a business.

    • Treasuresofheaven profile image

      Sima Ballinger 6 years ago from Michigan

      Whatever age you are, you are makin' it Happen! I like your writing and the way you explain things. You make words come alive!

      Appreciate your explanation of Evergreen! Keep it comin'

    • revmjm profile image
      Author

      Article Written By Margaret Minnicks 6 years ago from Richmond, VA

      Treasuresofheaven, thanks so much for the compliment about my age and about my writing.

      I love the concept of evergreen content. To me, it's what keep articles alive and breathing.

    • Betty Johansen profile image

      Betty Johansen 6 years ago

      Your evergreen hub is evergreen, revmjm. Good advice to remember over the long haul. Thanks!

    • revmjm profile image
      Author

      Article Written By Margaret Minnicks 6 years ago from Richmond, VA

      Betty, a lot of writing sites are advocating articles with evergreen content. I'm keeping that in mind as I continue to write my articles.

    • profile image

      Marcella Glenn 6 years ago from PA

      Thunbs-up on this hub.

    • revmjm profile image
      Author

      Article Written By Margaret Minnicks 6 years ago from Richmond, VA

      Marcella, thanks for reading and responding. May all our articles be evergreen!

    • profile image

      Justsilvie 6 years ago

      Interesting and Helpful Hub!

    • revmjm profile image
      Author

      Article Written By Margaret Minnicks 6 years ago from Richmond, VA

      Justsilvie, thanks for reading and responding to my article about "evergreen content."

    • capncrunch profile image

      capncrunch 6 years ago from New Orleans

      Thank you, revmjm, for this information. I think I need to look into some of my old school writings and poems and see if maybe some of those are Evergreen. Great Hub!!

    • revmjm profile image
      Author

      Article Written By Margaret Minnicks 6 years ago from Richmond, VA

      capncrunch, hopefully you will find some evergreen content among your school papers. I did!

    • RTalloni profile image

      RTalloni 5 years ago from the short journey

      Enjoyable read. Why write, indeed. :)

    • Cathy I profile image

      Cathy I 5 years ago from New York

      I just learnt something new from you. Your post was very interesting and informative. I think most of my posts are probably evergreen content, but now I will consider that when writing. Thanks much.

    • Trish_M profile image

      Tricia Mason 5 years ago from The English Midlands

      Hi :)

      A very well-written, enjoyable and helpful hub :)

      I particularly liked: 'Evergreen content never goes out of style like bell bottom pants or black and white shoes.' :)

    • revmjm profile image
      Author

      Article Written By Margaret Minnicks 5 years ago from Richmond, VA

      Thanks, Trish for your response to my everygreen article.

    • livelovelaugh5 profile image

      livelovelaugh5 5 years ago

      Thanks for the informative hub! Evergreen content will help keep my hubs alive no matter what day of the year.

    • revmjm profile image
      Author

      Article Written By Margaret Minnicks 5 years ago from Richmond, VA

      livelovelaugh5, yes you can write evergreen content that is always current.

    • wilderness profile image

      Dan Harmon 5 years ago from Boise, Idaho

      The large majority of my hubs are intended to be evergreen. While I will write hubs that I don't expect to last over 5 years I prefer not to.

      I like your thoughts on changing titles and intend to keep that idea in mind as I write. Thanks for the hub; voted up and useful.

    • revmjm profile image
      Author

      Article Written By Margaret Minnicks 5 years ago from Richmond, VA

      Wilderness, I find the greatest value of writing evergreen articles is that they keep on being helpful long after I've written them. The information remain current and pageviews continue to increase.

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