Why Write Evergreen Content

Evergreen content is simply information that is always current. Evergreen content never goes out of style. It has longevity and no limit on its shelf life. The general public loves evergreen content.

Why call it evergreen?

Evergreen content is fresh and alive like the evergreen tree. The evergreen tree is always green all winter long even when the other trees have lost their leaves.

It is a beautiful scene to see the evergreen tree when the rest of the forest is blanketed with snow. It is the only green thing around so it would be quite hard to miss.

Evergreen Content is ALWAYS fresh and alive.

Evergreen content is ALWAYS fresh and ALWAYS alive. It has no expiration date like a carton of milk and a loaf of bread. Evergreen content will be as current ten, fifteen, or twenty years from now as it was when it was first written.

• Evergreen content never goes out of style like bell-bottom pants or black and white shoes.
• Evergreen content doesn't go out of season like summer fruit. Evergreen content is in season all year long.

• Evergreen topics don't change.

Evergreen content never needs to be updated or revised to be relevant. If you write an article about a soap opera or something about a celebrity, that information might change as soon as you post the article.

When it comes to writing, there are lots of things that don't change with the seasons or from year to year. Some examples include food, money, pets, religion, etc.

I wrote the article "What is Life" exactly 60 years ago when I was a 16-year-old junior in high school. It is just as current today as when I wrote it for my local newspaper in 1962.

Evergreen content provides current answers to general questions people have about almost anything; especially money and finances, jobs and careers, pets and animals, politics and religion.

If you write an article about the latest gadgets or the number one on the best sellers book list or music chart, you will have to change the information as soon as those things are replaced by something more current.

Content that is not evergreen is content that becomes outdated after a particular event is over. After the news is no longer news, the article loses its flavor and reader appeal. The article is no longer timely.

I have written articles that are definitely not evergreen. I have to keep updating them to make the information current and newsworthy.

In February to honor George Washington on his birthday, I wrote the article, "Let's Honor George Washington by Using These Easy Cherry Recipes." After Washington's birthday came and went, I was left with an article that was not evergreen. I simply changed the title and made it so. The article was renamed "Easy Cherry Recipes" to is always in style.

I wrote the article "Honoring Dr. Seuss" for his birthday on March 2. The title is no longer current, but since the information contained in the article is evergreen, I simply changed the title to "Dr. Seuss and His Children's Books."

If you are going to write, why not write something that will last; something with no expiration date? Go back and evaluate the articles you have already written and make sure they have evergreen content.

In the future, ask yourself if you would like to read that article several years from now. If you wouldn't want to read it, then neither will anyone else.

Hopefully, your articles will be read years from now, and they will be if they are evergreen. If you have been in the habit of writing current events, perhaps you can try writing some articles with evergreen content. You will see the difference in your pageviews immediately.