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Why should you listen to what we write on search engine optimization?

Updated on January 6, 2013

Panda and Penguin changes and how they effect search engine optimization

Understanding search engine optimization is a full time job. What worked even a month ago doesn’t work today. You will hear from others it is best to use keywords consistently. It is not necessary. How do we know? Because we do not; yet are still ranked page one in several niches. Now what pleases the powers that be, the "Google algorithm" is user friendly information. In reality this started with the first Panda as this is when our "UN-optimized" hubs and other articles started being found by people searching.

How sharing and commenting help

You could say “well they have outside optimization help.” In truth we do. Our readers who are willing to share what we have written are our help. Why do they share? Our content is well written and of interest to them. None are stuffed with keywords, there is no need. There are people who put our links on their blogs and websites because it contains information of value to them and their readers. We have never asked outright for a single link. As far as we can tell and from information shared with us by people "in the know" sharing on Google + is one of the best ways to help with any writer or website with ranking. All social sharing helps.

Quality never goes out of style

The latest Panda then Penguin updates were specifically designed to put information which is of value however was not optimized to the old standards where its users could find it. It is now in front of their audience where quality content has always belonged. Those who were keyword stuffing and using other black hat techniques are now no where to be found. What Google understands is quality content never goes out of style. Their updates are specifically designed to remove as much of the sites using black hat technology as possible.

What search engines are looking for today

They look at what people are commenting on and sharing as their basis of value. The more natural links they find the more value they believe it will be to their users. The bots look at the number of comments and check for relevance as well. They also check for back links which are keyword specific. Any back link you receive from a .edu site, as long as where it is used matches your keywords, from anywhere in the world is worth its weight in gold.

Google adwords versus the human mind

At first we didn’t use Google Adwords. Time was spent searching what we thought were our keywords then combined these with other keywords we found in articles and websites in our niche. We still believe the human mind is the best optimizer there is. This doesn't mean not to use Google AdWords or other keyword search programs. Learning to use them really will help with keyword optimization.

What you gain with Google Adwords

We decided because so many others were using Google Adwords it was worth a try. What we gained was finding keywords which were more searched than the ones we were using. Finding keywords which were searched a lot with only a little competition has helped with articles and website content we write for others. Once we have found the keywords we want we still search them. This gives us a feel for our competition and in cases shows us how to outrank them.

Optimizing pictures and videos used in articles

Optimizing pictures and videos used is still a good idea. This adds relevance to your keywords. Well written keyword rich summaries where they can be used are also a good idea. Where they can’t be used use the keywords in the first paragraph and in the final paragraph. In each case in sentences which make sense to the reader. You are no longer trying to please the “search engines” your goal is providing relevance to the reader.

What doesn't work today

Although there are still a few black hat techniques which might work for the short term they will never work for long. As of the Penguin update if you cover a word with a link make sure not a single word of the link is the same as the one you are covering it with. If you make this mistake you will automatically be passed over as spam. An example would be wheelchair parts with the link below Remember this is what NOT to do.

What works today

In reality at this point in time your readers are your search engine optimization. If they don’t like or share what you have written your chances of being well ranked are pretty much nonexistent. If you listen to what we write your articles and websites will rank well. This has been working for us daily since the last Panda and Penguin updates.

© May 3, 2012 Dennis Thorgesen for Lisech eMarketing, All rights reserved.

© Updated January 7, 2013 8:10 AM CST Dennis Thorgesen for Lisech eMarketing, All rights reserved.


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    • wheelinallover profile imageAUTHOR

      Dennis Thorgesen 

      8 years ago from Beatrice, Nebraska U.S.

      Write to your audience, do this as if you are talking to your best friend. This I see as a good reason to choose a set of keywords and write only to them. I didn't on hub pages, on another two platforms (website blog) (advertising blog) I did. People now consider me an expert in my field because of this choice. It takes expertise is 22 areas to be classed as an expert in my field. SEO is one of them.

      Base keywords are important. In my case they are brand, branding. Everything I now write fits within the 22 disciplines required to create them.

      Earning is simple for me because people come to me, they may not want my company to create their brand. If not we can still provide value.

      What they do want is help with their existing brand. Every writer and person in business is a brand. Whether they have a brand logo or are just face and name branding they still need something we as a company do.

      They may need searched keywords, high paying keywords, colors which excite the emotion they want others to feel, or just to know which font is going to be the best to put their message across.

      Some have asked what changes they should make to their websites to increase user interaction. Whatever they want we as a company are going to earn. Even if they are just looking for another income stream we can deliver.

      One thing we learned is even people who don't write on hub pages can earn from it. Since everyone gains, hub pages writers, as well as the person sharing, we actually do what we can to advance this.

    • shin_rocka04 profile image


      8 years ago from Maryland

      Great post. As tough as it is to rank or really do well in the search engine, that means more attention will be put on quality and interaction. Building your own community of people that genuinely like your content is much better than simply getting random traffic from the search engine in a lot of cases. I've always been advocated for commenting not only for traffic purposes, but you learn a lot as well as get ideas for writing posts. Good hub. Voted up!

    • wheelinallover profile imageAUTHOR

      Dennis Thorgesen 

      8 years ago from Beatrice, Nebraska U.S.

      Something you have to watch out for is using a word which is in a link as the word you are tying to. The Penguin update covers this. I will use a no longer used URL as an example. If your linking to easywheelchairparts don't use the words easy, wheelchair, or parts to link to. In the past this was acceptable. With the Penguin changes it no longer is. You will see visits stop if you do this. Google will stop you from being found on search engines. Thanks tirelesstraveler for letting us put this information out.

    • tirelesstraveler profile image

      Judy Specht 

      8 years ago from California

      After a steadily increasing my income June, July and August my income tanked in September. Several of my hubs lost value. You may have solved my problem. I think I started putting links in that had the same words as the link. You are my hero.

    • wheelinallover profile imageAUTHOR

      Dennis Thorgesen 

      8 years ago from Beatrice, Nebraska U.S.

      Since when has this turned into a demand. I/we owe you nothing. You were made a promise, it will be kept in our time. There is no business agreement for us to renegotiate. You were made a promise to supply you with a camera. Nothing was asked of you to earn it, before it was delivered. We have never demanded anything of you, or asked you for anything until today. It was suggested that you help us earn the money to pay for it.

      Since you will also be paid for the work you do and be getting a camera for nothing we do see it as a " no brainer." If you see it differently it is ok, you will get your camera when we can afford it.

    • profile image


      8 years ago

      As we purposed it Mr Dennis i really like you procedure but before that will take place , you have to take action for my demands as we said to each other by getting me the materials to start the work for you , fully what you say to me then you see what my action will be on what you need .

      I respect .

    • wheelinallover profile imageAUTHOR

      Dennis Thorgesen 

      8 years ago from Beatrice, Nebraska U.S.

      Thanks rajan jolly and Vellur. Rajan we have been using an approach of "keyword clusters" in the first sentence and last paragraph then naturally where they occur in writing. Before we didn't even do as much and readers are still finding us on a search engine. So much now really is how readers react to what we have written. At the moment all that seems to matter is the comments and links shared by the readers as long as Google can figure out what the article is about.

    • Vellur profile image

      Nithya Venkat 

      8 years ago from Dubai

      Great hub. Excellent points highlighted. Useful and informative. Voted up.

    • rajan jolly profile image

      Rajan Singh Jolly 

      8 years ago from From Mumbai, presently in Jalandhar, INDIA.

      wheelinallover, I have not been able to push in keywords because it changes the sentence appeal or it doesn't quite make sense. So I just try to include a few of them may be in the title of the capsule and then in the capsule once. I use 2-3 keywords that's all and maybe use them 6-8 times in all throughout the hub.

      Ofcourse, I try to use keywords in my tags and see to it that they are relevant to the body of my hub.

      It seems to work for me.

      I entirely agree with what you say in the hub. Our readers are our SEO's.

      Voted the hub interesting and up and shared.

    • wheelinallover profile imageAUTHOR

      Dennis Thorgesen 

      8 years ago from Beatrice, Nebraska U.S.

      Thank you moonlake, Cyndi10, mary615, unknown spy, ktrapp, and Mekenzie. The hub which ranks highest has the most comments however it is not the one the search engines bring readers to.

      I write on four platforms three of which are business platforms. The readers and many of the comments came from those I invited from there. I was about ready to pull this hub down and re-post it elsewhere with a different title when the first comment came in.

      I have known Don for months now. His recommendation was to leave it up as is. So it is here to enjoy and hopefully learn from.

    • Mekenzie profile image

      Susan Ream 

      8 years ago from Michigan

      Thank you for sharing your insights. The hub that ranks best for me is also the hub that has the highest comments. I have also received many inbox questions as a result of parents who struggle with their teens. I have studied this hub to try and figure out what makes it rank so high in comparison to the others. You helped me understand how important comments are.


    • ktrapp profile image

      Kristin Trapp 

      8 years ago from Illinois

      Aahh - we're singing the same tune (I write about this topic too). It's all about the reader/user and their experience. When what we write matches up with what they were trying to find or figure out then they tell others. It's like old fashioned word of mouth advertising gone high-tech - and that's the best kind of advertising their is.

    • unknown spy profile image

      Life Under Construction 

      8 years ago from Neverland

      Wonderful! Thumbs up for you!

    • wheelinallover profile imageAUTHOR

      Dennis Thorgesen 

      8 years ago from Beatrice, Nebraska U.S.

      Thanks myownlife, we are not sure what your comment means. Our aim is to present the most up to date information possible to aid others with search engine optimization.

    • wheelinallover profile imageAUTHOR

      Dennis Thorgesen 

      8 years ago from Beatrice, Nebraska U.S.

      Thank you Brett. We publish on an almost daily basis so have to keep up to date with what is working. One of our goals had been to find more readers for our articles immediately after they were published. This we have located and have been sharing with anyone who will listen. Our facebook group "Optimization land" was built to bring people from four groups together. So far two groups are on board, we are still working on the other two. The idea is the larger audience a person reaches when something is first published the better the chances are those doing the commenting won't always be the same. When people who are not associated with a writing platform shares; it adds relevance for search engines.

    • mary615 profile image

      Mary Hyatt 

      8 years ago from Florida

      Thanks for a Hub well done on this subject. When I first started writing, a friend advised me to "stuff keywords" and told me how many per word count. When I tried to do that, the meaning was not the same, so I stopped doing that. Glad I did! I have used the title tuner, but it take so long for it to load because of the number of Hubs I have now. Thanks for sharing this valuable info. I'm voting this Hub, up, etc.

    • Cyndi10 profile image

      Cynthia B Turner 

      8 years ago from Georgia

      Good article. As I keep muttering to myself, that Google keeps changing things up. Glad writers like you are there to keep us informed. Voting up.

    • moonlake profile image


      8 years ago from America

      Great hub. Very interesting and you are so right about everything.

    • myownlife profile image


      8 years ago from london

      excessively pleased thoughts

    • Brett.Tesol profile image

      Brett C 

      8 years ago from Asia

      Well, I followed your advice on how to use keywords to the best effect and I must say that it has worked very well. Whether just because of this technique, or popularity of articles, I will never know ... but, it seems to work.

      Quality is key. If you write interesting/useful information, it will be picked up and it is also far more likely to be shared!

      Sharing this with followers and twitter fans, hopefully a few others will read your SEO hubs.

    • wheelinallover profile imageAUTHOR

      Dennis Thorgesen 

      8 years ago from Beatrice, Nebraska U.S.

      Thanks Rebecca E. In reality something I heard many times as a child is the best way to explain quality content. It goes like this "Stand up, spit it out, sit down." This is roughly translated from Cherokee.

      Any time you have something you want to share with others the keywords are going to be there. It is a natural instinct. In reality the keywords are the "point you are trying to make another understand." Words of a keyword phrase may be used more than once however they will be in coherent sentences. You are not trying to bore the person or people you’re talking to; you are trying to put your point across.

    • Rebecca E. profile image

      Rebecca E. 

      8 years ago from Canada

      as always great job, and you've said it well, it's all about quality-- even little things make a difference, I found the thoughts on pictures most interesting.

    • wheelinallover profile imageAUTHOR

      Dennis Thorgesen 

      8 years ago from Beatrice, Nebraska U.S.

      Thank you molometer. For hub pages writers the title tuner is your greatest asset. It shows what words are being searched to find your hubs. Any which have been searched over 25 times within a short period of time should have a hub written to them.

      I have written one article on the Penguin changes now. It is published elsewhere. Not much has changed for writers other than better search engine placement. Friends and associates sharing is still the biggest factor in ranking well.

    • molometer profile image


      8 years ago from United Kingdom

      Very interesting and thoughtful hub on the mysteries of the almighty Panda.

      Thanks for sharing.

    • wheelinallover profile imageAUTHOR

      Dennis Thorgesen 

      8 years ago from Beatrice, Nebraska U.S.

      Thanks Don and tireless traveler. Our minds are our greatest asset, this applies to search engine optimization also. Quality original content, friends and others interested in what we write will help us place on search engines.

    • tirelesstraveler profile image

      Judy Specht 

      8 years ago from California

      Well said. The mind is an amazing optimizing engine. If it weren't our bodies would never survive adversity or injury.

      Like the picture.

    • donsabelhaus profile image


      8 years ago from Indiana

      As usual Dennis, a great article full of valuable content. I personally believe that is what will never go out of style and the engines are getting smarter in that respect.


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