Why should you listen to what we write on search engine optimization?
Panda and Penguin changes and how they effect search engine optimization
Understanding search engine optimization is a full time job. What worked even a month ago doesn’t work today. You will hear from others it is best to use keywords consistently. It is not necessary. How do we know? Because we do not; yet are still ranked page one in several niches. Now what pleases the powers that be, the "Google algorithm" is user friendly information. In reality this started with the first Panda as this is when our "UN-optimized" hubs and other articles started being found by people searching.
How sharing and commenting help
You could say “well they have outside optimization help.” In truth we do. Our readers who are willing to share what we have written are our help. Why do they share? Our content is well written and of interest to them. None are stuffed with keywords, there is no need. There are people who put our links on their blogs and websites because it contains information of value to them and their readers. We have never asked outright for a single link. As far as we can tell and from information shared with us by people "in the know" sharing on Google + is one of the best ways to help with any writer or website with ranking. All social sharing helps.
Quality never goes out of style
The latest Panda then Penguin updates were specifically designed to put information which is of value however was not optimized to the old standards where its users could find it. It is now in front of their audience where quality content has always belonged. Those who were keyword stuffing and using other black hat techniques are now no where to be found. What Google understands is quality content never goes out of style. Their updates are specifically designed to remove as much of the sites using black hat technology as possible.
What search engines are looking for today
They look at what people are commenting on and sharing as their basis of value. The more natural links they find the more value they believe it will be to their users. The bots look at the number of comments and check for relevance as well. They also check for back links which are keyword specific. Any back link you receive from a .edu site, as long as where it is used matches your keywords, from anywhere in the world is worth its weight in gold.
Google adwords versus the human mind
At first we didn’t use Google Adwords. Time was spent searching what we thought were our keywords then combined these with other keywords we found in articles and websites in our niche. We still believe the human mind is the best optimizer there is. This doesn't mean not to use Google AdWords or other keyword search programs. Learning to use them really will help with keyword optimization.
What you gain with Google Adwords
We decided because so many others were using Google Adwords it was worth a try. What we gained was finding keywords which were more searched than the ones we were using. Finding keywords which were searched a lot with only a little competition has helped with articles and website content we write for others. Once we have found the keywords we want we still search them. This gives us a feel for our competition and in cases shows us how to outrank them.
Optimizing pictures and videos used in articles
Optimizing pictures and videos used is still a good idea. This adds relevance to your keywords. Well written keyword rich summaries where they can be used are also a good idea. Where they can’t be used use the keywords in the first paragraph and in the final paragraph. In each case in sentences which make sense to the reader. You are no longer trying to please the “search engines” your goal is providing relevance to the reader.
What doesn't work today
Although there are still a few black hat techniques which might work for the short term they will never work for long. As of the Penguin update if you cover a word with a link make sure not a single word of the link is the same as the one you are covering it with. If you make this mistake you will automatically be passed over as spam. An example would be wheelchair parts with the link below easywheelchairparts.com. Remember this is what NOT to do.
What works today
In reality at this point in time your readers are your search engine optimization. If they don’t like or share what you have written your chances of being well ranked are pretty much nonexistent. If you listen to what we write your articles and websites will rank well. This has been working for us daily since the last Panda and Penguin updates.
© May 3, 2012 Dennis Thorgesen for Lisech eMarketing, All rights reserved.
© Updated January 7, 2013 8:10 AM CST Dennis Thorgesen for Lisech eMarketing, All rights reserved.
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Comments
Great post. As tough as it is to rank or really do well in the search engine, that means more attention will be put on quality and interaction. Building your own community of people that genuinely like your content is much better than simply getting random traffic from the search engine in a lot of cases. I've always been advocated for commenting not only for traffic purposes, but you learn a lot as well as get ideas for writing posts. Good hub. Voted up!
After a steadily increasing my income June, July and August my income tanked in September. Several of my hubs lost value. You may have solved my problem. I think I started putting links in that had the same words as the link. You are my hero.
As we purposed it Mr Dennis i really like you procedure but before that will take place , you have to take action for my demands as we said to each other by getting me the materials to start the work for you , fully what you say to me then you see what my action will be on what you need .
I respect .
Great hub. Excellent points highlighted. Useful and informative. Voted up.
wheelinallover, I have not been able to push in keywords because it changes the sentence appeal or it doesn't quite make sense. So I just try to include a few of them may be in the title of the capsule and then in the capsule once. I use 2-3 keywords that's all and maybe use them 6-8 times in all throughout the hub.
Ofcourse, I try to use keywords in my tags and see to it that they are relevant to the body of my hub.
It seems to work for me.
I entirely agree with what you say in the hub. Our readers are our SEO's.
Voted the hub interesting and up and shared.
Thank you for sharing your insights. The hub that ranks best for me is also the hub that has the highest comments. I have also received many inbox questions as a result of parents who struggle with their teens. I have studied this hub to try and figure out what makes it rank so high in comparison to the others. You helped me understand how important comments are.
Mekenzie
Aahh - we're singing the same tune (I write about this topic too). It's all about the reader/user and their experience. When what we write matches up with what they were trying to find or figure out then they tell others. It's like old fashioned word of mouth advertising gone high-tech - and that's the best kind of advertising their is.
Wonderful! Thumbs up for you!
Thanks for a Hub well done on this subject. When I first started writing, a friend advised me to "stuff keywords" and told me how many per word count. When I tried to do that, the meaning was not the same, so I stopped doing that. Glad I did! I have used the title tuner, but it take so long for it to load because of the number of Hubs I have now. Thanks for sharing this valuable info. I'm voting this Hub, up, etc.
Good article. As I keep muttering to myself, that Google keeps changing things up. Glad writers like you are there to keep us informed. Voting up.
Great hub. Very interesting and you are so right about everything.
excessively pleased thoughts
Well, I followed your advice on how to use keywords to the best effect and I must say that it has worked very well. Whether just because of this technique, or popularity of articles, I will never know ... but, it seems to work.
Quality is key. If you write interesting/useful information, it will be picked up and it is also far more likely to be shared!
Sharing this with followers and twitter fans, hopefully a few others will read your SEO hubs.
as always great job, and you've said it well, it's all about quality-- even little things make a difference, I found the thoughts on pictures most interesting.
Very interesting and thoughtful hub on the mysteries of the almighty Panda.
Thanks for sharing.
Well said. The mind is an amazing optimizing engine. If it weren't our bodies would never survive adversity or injury.
Like the picture.
As usual Dennis, a great article full of valuable content. I personally believe that is what will never go out of style and the engines are getting smarter in that respect.
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