Changing a Hub Title to Maker it More Search Friendly

1. 64

   eugbugposted 12 years ago

   If the title of a hub is changed to make it more search friendly, does this have any benefit or should the URL be changed? Since changing the title doesn't change the URL of an existing hub,  is there any way of changing the URL  without copying and pasting the content of the hub into a new hub and re-publishing?

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   1. 98

      Sally's Troveposted 12 years agoin reply to this

      You can't change the URL...you got that right. Just as you said, you'd have to copy and paste into a new URL.
      
      From time to time I do use the title tuner to look for ideas about how the title of a hub might grab a searcher's attention. Sometimes I make a change, sometimes I don't.
      
      An important thing to keep in mind is that search terms delivered through the title tuner have been gathered over the previous 30 days. Since nothing remains constant, 30 days after making a change based on title tuner results, you may be looking at new terms. That's the dog chasing its tail.
      
      So, I'm cautious about making a title change. I'll do it if it makes sense to me, people-wise, and it also makes sense keyword-tool-wise. But I have to say I've never seen a dramatic traffic difference by changing a title.

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   2. 56

      Dale Hydeposted 12 years agoin reply to this

      Sometimes one word in a title can make all the difference in the amount of views you get. I have seen that happen.... views going up and views going down.
      
      What I have done when I have tweaked a few titles is done some research on keywords or phrases, then if related to my hub, I will work with those words or phrases.  Changing the URL is not possible, as stated, but I have found it is not that important.  It appears that Google does not focus much at all on the URL, but on keywords in the title and in the hub itself.
      
      Any time I tweak a hub or article elsewhere, I immediately go to Google Webmaster Tools and submit the URL to have Google fetch it, then I have it indexed.  This step will have your page indexed faster than simply waiting on Google to spider the page over time.  It will get your revisions into searches much faster.

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