Hub URL Vs. Hub Title

1. 82

   Kain 360posted 11 years ago

   Would it be important to have the hub title and hub URL have slightly different words to rank better in search engines?
   
   For example, if the word "vehicles" is used in title and the word "cars" is used in URL.
   
   Are our hubs mainly found because of the title or URL? Obviously having a better title or a title that peaks interest in a reader may make that reader more likely to click the link to our page.

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   1. 60

      NellySheinaposted 11 years agoin reply to this

      Deleted
      1. 82

         Kain 360posted 11 years agoin reply to this

         Yes, content is king! Haha I remember hubbers saying that years back!
         
         Most hubbers get most traffic from Google. Although it would be nice if we got more traffic from other search engines. I'd imagine some topics may rank better in bing or yahoo.

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         1. 86

            MomsTreasureChestposted 10 years agoin reply to this

            I once read "content is king, but SEO is queen" !   So paying attention to titles is important part when it comes to the world of SEO.

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      2. 85

         Marisa Wrightposted 11 years agoin reply to this

         I have never, ever seen that advice given anywhere.
         
         Yes, it is good to have your keywords in both the URL and the Title, but they don't have to be the same.  If you're trying to target several keywords, then you can't possibly include them all in both - so using different words in each is a good way to cover all bases.

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2. 39

   Writer Foxposted 11 years ago

   I never use the Hub title (Page Title) in the URL.  They are two different things and serve different purposes.
   
   For the URL, I keep it as short as possible and use only one keyword phrase. For example, one of my Hubs has this URL: /SEO-Tutorial-Guide (I would have used just SEO-Tutorial, but someone already had that URL.)
   
   The Page Title is: SEO TUTORIAL | 2013 SEO BEGINNERS GUIDE
   
   Many Hubbers make the mistake of having a URL that runs on forever.  Also, many make the mistake of a Page Title (Hub title) that is too long.  Google will only display 60 characters, including spaces, on search engine results pages.  That should be your Hub title limit.

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   1. 82

      Kain 360posted 11 years agoin reply to this

      I have some URL's that are longer. Isn't it better to have URL that is a bit longer so we have a better chance to rank better? Obviously, having a ridiculously long URL would not be good, though.
      
      Oh and I guess I got to keep that 60 character limit in mind. But let's say a title does exceed that and had good keywords that are relevant - couldn't that make the hub rank better? Perhaps I am over thinking that.

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      1. 85

         Marisa Wrightposted 10 years agoin reply to this

         Yes you're overthinking it.  WF's explanation is spot on.   Yes you want your keywords in the URL but keeping it within the maximum limit is more important.

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3. 68

   Anna Marie Bowmanposted 11 years ago

   That is so funny, because this question popped into my head earlier, as I had done some work on a Hub I wrote, and decided to rework the title a bit.  Knowing that you cannot change the URL, I wondered if it would positively or negatively impact the traffic to the Hub. I guess I will wait and see what happens...

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   1. 39

      Writer Foxposted 11 years agoin reply to this

      I do change titles of webpages from time to time to improve ranking and add or change targeted keywords.  So long as the wording in the URL generally applies to the content, don't worry that it doesn't exactly match the top phrase you are targeting.  In fact, Google began targeting what is called "exact match" URLs on certain websites with thin content. Keyword popularity and competition changes over time, so reviewing Titles and improving Titles is a good practice.

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