Apple brings ad-blocker extensions to Safari on iPhones - starting Wednesday?
and the reason why?
"Mobile ads are 'out of hand', says iOS 9 ad blocker creator" on the Marketing Magazine website
http://www.marketingmagazine.co.uk/arti … er-creator
"The move could take ad-blocking on the mobile web mainstream, with serious implications for any business with a stake in online ads.
This is a scenario that has been clearly coming for several years, and any site that has made their sole focus their mobile audience...should not be surprised by any of this.
Definitely not out of the blue and also almost needed, some mobile websites these days I find are very excessive, mobile ads pay less so some seem to go down the path of more ads to make up the difference, who needs user experience?
Be interesting to see how wide spread this becomes and the eventual earnings impact. But the uptake will no doubt be slow amongst those that aren't tech savvy.
by Catherine Giordano2 years ago
I was totally dismayed to learn that Ad-Blocking software is used by 41% of people. (The statistic appeared in "The Week" magazine.) That reduces impressions. We get 60% of views, but only 59% of those views...
by Simon Cook4 years ago
This isn't going to help us Hubbers but may give HP a little more income. I just joined a forum - instead of having a Capcha - they had a small advert that then gave me a phrase to type in - clever way of validating I...
by Jordan Hake4 years ago
Does having an ad-blocker on your browser nullify any profits from those ads? I'd disabled mine for Hubpages as soon as I thought of it, just in case.
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