jump to last post 1-4 of 4 discussions (6 posts)

The Apple ad-blocker is about to start

  1. makingamark profile image62
    makingamarkposted 2 years ago

    Apple brings ad-blocker extensions to Safari on iPhones - starting Wednesday?
    http://www.bbc.co.uk/news/technology-34173732

    and the reason why?

    "Mobile ads are 'out of hand', says iOS 9 ad blocker creator" on the Marketing Magazine website
    http://www.marketingmagazine.co.uk/arti … er-creator

    "The move could take ad-blocking on the mobile web mainstream, with serious implications for any business with a stake in online ads.

  2. relache profile image92
    relacheposted 2 years ago

    This is a scenario that has been clearly coming for several years, and any site that has made their sole focus their mobile audience...should not be surprised by any of this.

    1. makingamark profile image62
      makingamarkposted 2 years agoin reply to this

      I totally agree Relache.

      Eggs and baskets spring to mind.

  3. SimilarSam profile image78
    SimilarSamposted 2 years ago

    Definitely not out of the blue and also almost needed, some mobile websites these days I find are very excessive, mobile ads pay less so some seem to go down the path of more ads to make up the difference, who needs user experience?

    Be interesting to see how wide spread this becomes and the eventual earnings impact. But the uptake will no doubt be slow amongst those that aren't tech savvy.

    1. relache profile image92
      relacheposted 2 years agoin reply to this

      Based on the prevalence of iPhones, if Apple deploys ad-blockers in Safari, the spread will be rather swift, and tech-savviness will not be required.

  4. makingamark profile image62
    makingamarkposted 2 years ago

    The next thing that will be banned is advertorial

 
working