Basically the head honcho of Google search is retiring, and the future of search is AI (Artificial Intelligence).
To quote from the article (link provided below): "“They can retrieve very accurate results, but we can’t always explain, on an individual basis, what led them to those accurate results.”
"While RankBrain was initially approved by Singhal, he was hesitant to more widely incorporate machine learning technology into Google Search due to the potential unpredictability and lack of transparency in how the AI actually functions."
How does one write an article for 'machine intelligence' if one doesn't have any idea of what it is looking for?
If I understand their problem with the implementation of AI, it is one every company wrestles with.
Simply put, how do you give your software the power to make decisions and at the same time put necessary limits on the level the softwares intelligence can grow to.
It's like; "OK,Kid, we're going to give you two weapons to manage problems with; a pen and paper and a gun.
Use the pen and paper as much as you wish, but, only use the gun to threaten, never to harm."
This is the idyllic solution at first glance.
But one day the AI realizes; 1- the pen and paper didn't work, 2- the gun threat didn't work, but after some research it discovers that the gun has another function, firing a bullet. Now the AI has over-reached its designed limitations.
I assume they (Google) have not found a way to set the ironclad limits on their AI software and still retain control over it's coming up with undesired actions, if left to its own decision making process.
But it still says that they don't know how AI makes its decisions, and to some extent we all incorporate SEO into our hubs.
So how do we write hubs that are AI friendly?
The way I understand this approach to search is that the whole point is to not write for the AI, but write for the reader. The AI is meant to bypass the fluff, spam, and fake content that is bloating the web and send the good stuff to the top of the search.
That is how I interpreted the information on the changes that Google is making
IOW, we don't write anything merely for SEO or for the search engine, and instead focus on real people and what interests them/what info they need .
by getpaidtopost 9 years ago
Bing.com is set to become the new search engine from Microsoft. Microsoft say they want to start over again and the new Bing.com site is it. Do you think we need another search engine? I think Microsoft want to take Google's place in the world. what do you think.
by Evan Hutchinson 7 years ago
That's the way of the internet. Google isn't the be-all end-all of the internet, and I'm kind of glad I spent a lot of time rarely posting on the forums because there is so much worry about Google this and Google that. Yeah, I know it did cause a big hit, but that's why you gotta be a hustler. Keep...
by Oyewole Folarin 4 years ago
Despite yahoo efforts to be of course the top search engine in world, Google continue to rule. While queries through yahoo search usually has a lower bounce rate, that from Google from my own experience has a bit high bounce rate.
by OregonWino 8 years ago
I was wondering if anyone knew whether inserting URL trackers from hubpages would affect search engine rankings since those ranking take into account back-links and the URL trackers change the URL of the link.Thanks!!
by Ipeoney 8 years ago
Like for example:http://blabla....com/blablabla ?
by Hungry-n-Foolish 7 years ago
Will the new Google algorithm change affect our hubs? What exactly is a content farm?Google has updated its new algorithm, downgrading content from content farms. Mahalo, ehow and host of other content sites are being targeted, and reportedly, their ranking is all set to decrease.. Will Hubpages be...
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