Why adverts get blocked

1. 55

   makingamarkposted 23 months ago

   An interesting commentary on why adverts on websites get blocked and just how many adverts actually get seen. You may be surprised....
   
   http://www.socialmediatoday.com/marketi … nfographic
   
   It certainly has relevance for a site like HubPages which carries adverts on a routine basis.

   replyreport
   1. 98

      Solarasposted 23 months agoin reply to this

      Can you better explain Invalid Traffic?

      replyreport
      1. 55

         makingamarkposted 23 months agoin reply to this

         I didn't write it! However this is how Google defines Invalid Traffic https://support.google.com/adsense/answer/16737
         
         "Invalid click activity includes any clicks or impressions that may artificially inflate an advertiser's costs or a publisher's earnings. Invalid activity covers intentionally fraudulent traffic as well as accidental clicks.
         
         Invalid activity includes, but is not limited to:
         
         * Clicks or impressions generated by publishers clicking their own live ads
         * Repeated ad clicks or impressions generated by one or more users
         * Publishers encouraging clicks on their ads (examples may include: any language encouraging users to click on ads, ad implementations that may cause a high volume of accidental clicks, etc.)
         * Automated clicking tools or traffic sources, robots or other deceptive software
         
         Clicks on Google ads must result from genuine user interest, and any method that artificially generates clicks or impressions is strictly prohibited by our programme policies. If we observe high levels of invalid activity on your account, we may suspend or disable the account to protect our advertisers and users. Due to invalid clicks, you may also see a difference between your estimated and finalised earnings.
         
         We understand that a third party may generate invalid activity on your ads without your knowledge or permission. However, ultimately it is your responsibility as the publisher to ensure that the activity on your ads is valid. For this reason, we highly recommend that you review our tips for preventing invalid activity."

         replyreport
         1. 98

            Solarasposted 23 months agoin reply to this

            Thanks; that's what I thought it would mean!

            replyreport