you don't need clicks to make revenue

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  1. johnshade profile image60
    johnshadeposted 13 years ago

    I just wanted to say this because alot of people think you need clicks to makes money, you do but its not the only way to earn with adsense.

    Some of the image ads are actually cpm campaigns which means you make money for every thousand views.
    I writing this because i hear people write stuff like social network traffic is useless and only search traffic is valuable and so on.

    1. mailxpress profile image51
      mailxpressposted 13 years agoin reply to this

      Thanks for pointing it out.  There have been a few days in the past couple of months when I didn't receive any clicks but did earn revenue.  And more than $0.01.  I don't feel many people understand this but they will eventually.

      1. sunforged profile image72
        sunforgedposted 13 years agoin reply to this

        I would hope they would never need to, its rough to not get any clicks and actually be able to see the paltry cpm earnings you may have received.

        Once you start receiving dependable daily earnings via adsense you will smile at this thread and the OP and even your response.

        1. mailxpress profile image51
          mailxpressposted 13 years agoin reply to this

          Hi sunforged,

          I do understand what you are saying.  I happen to agree too but I was simply agreeing with Johnshade because it's a true fact.

          I'm here for the long haul.  There will be a day I have thousands of URL floating out on the web.  It can only add up and compliment my revenue earnings with clicks.

    2. Marisa Wright profile image88
      Marisa Wrightposted 13 years agoin reply to this

      John, it's all a matter of priorities.  Yes, you can get views by using social network traffic, but it takes effort. If you put the SAME effort into getting do-follow backlinks  instead of social networking, you'll get a much higher payout for your efforts.

      That's why social networking is regarded as not the best use of time.

      1. johnshade profile image60
        johnshadeposted 13 years agoin reply to this

        I understand what you mean.
        I always thought of social networking as more of luck base than a work based thing, maybe its both.
        I do here of people getting thousands of views from a social networking site with good luck. mostly not steady traffic but sometimes it is.
        A forum friend i have is ranked with a digg link he put and he gets steady traffic
        but as per time and effort, I will choose backlinking but one could argue bookmark traffic visitors are more likely to link your article and do the backlinking for u

        1. thisisoli profile image72
          thisisoliposted 13 years agoin reply to this

          A social bookmark is very rarely a do follow backlink.

          Hoping for do follow backlinks of your social bookmarking efforts is a very unrewarding experience.

          I am not saying 'dont social bookmark' I am simply saying it should not be on your list of priorities.

          People who say they have had better luck with earnings on impressions are simply people who are at least 70% below the average on the earnings per click and CTR curve.  I know a lot of people who live off online earnings, and not a single one of those has ever optimised for earnigns via impressions.  Clicks and sales are infinately more valuable, especially since advertisers are willing to pay a whole lot more (Hence the 70% markup) for clicks to a site, rather than just having people see their advertisement.

          No advertiser is willing to pay even close to the same amount for impressions as they are for clicks, since if anyone is offering impressions based advertising spots, chances are their visitors are low quality.

          1. johnshade profile image60
            johnshadeposted 13 years agoin reply to this

            I agree it shouldn't be a priority if you see my original post, i was implying that it shouldn't be completely disregarded as i saw it being descried in some forums as 'useless'

            i doubt it's possible to earn more through impressions but I was saying some people earn good income from it. e.g. ask the builder gets about $20 cpm.

            adsense recommends both cpm and cpc as the most profitable option.
            cpm such as banks, brand names, hotel and airlines are high paying but we dont see them much as they usually bid for specific sites. So its not always the case of low quality visitors

            1. thisisoli profile image72
              thisisoliposted 13 years agoin reply to this

              I personally call bulls**t on $20 on earnings on 1000 impressions from views alone. The only reason this kind of price would be met by an advertiser is if the site was incredibly high profile, ie. Perez Hilton, where you can expect a high click through rate, and a visible increase in brand recognition.

              For most people cpm earnings are a percentage of a cent per thousand views. Some article sites will offer you a dollar, even a dollar and a half per thousand views, effectively an earnigns on impressions income stream, however this is a virtual epm because the actual money you receive is based on earning made from click based advertising.

              I would discount cPM publishing as an effective income stream, since I class an income stream as earnings I can live off (I write online as a full time job).  The extra $0.50 to $0.60 cents I generally earn of this form of advertisement to me is nothing more than a sundry suppliment.

              1. johnshade profile image60
                johnshadeposted 13 years agoin reply to this

                you don't have to take my word for it google it, he is often featured on adsense site.
                cpm ads weren't profitable google wouldn't advice using it with cpc. it's about profit for google as well as publishers.

                askthebuilder is very high profile he makes about 2-4 thousand a day from adsense alone. google him

                the same way cpc can be optimised for better rates so can cpm there just isnt enough campaigns that pay well.

    3. thisisoli profile image72
      thisisoliposted 13 years agoin reply to this

      Personally I am just going to throw this out there, you do need clicks to make money.

      Yes, Adsense does pay by the thousand impressions. However the value is so ridiculously low that I can't think of anyone actually attempting a campaign based on that.

      Think of it as maybe a very small bonus.

      1. johnshade profile image60
        johnshadeposted 13 years agoin reply to this

        i i'm not saying cpm replaces click revenue. that's impossible as of now
        i was just saying cpm is another form of revenue and should be considered.
        cpm ads can make money if adense account is optimised well, lots of online writers will testify to this just google it or check some forums.

        I think there is a stigma attached to cpm ads,yes most of them are low paying but there are high paying ones

    4. jasoncox83 profile image61
      jasoncox83posted 13 years agoin reply to this

      Well this is new to me, thank you for the information.

  2. nicregi profile image65
    nicregiposted 13 years ago


    You got a point there. However, I noticed that there aren't many ads that pay per impression. I do see some but I wish I can see more of them smile

    Will make my bad earning days become much better. $0.01 is better than nothing!

    1. ProCW profile image78
      ProCWposted 13 years agoin reply to this

      I'm just asking...

      How is $.01 better than $.01?

      I just woke up from a long nap though, so maybe I'm just reading it wrong...


      1. nicregi profile image65
        nicregiposted 13 years agoin reply to this

        OMG! Thanks for telling me smile

        *shy shy* lol

        Typo typo big_smile

        Thanks again...

      2. Deni Edwards profile image79
        Deni Edwardsposted 13 years agoin reply to this

        that's funny!

    2. johnshade profile image60
      johnshadeposted 13 years agoin reply to this

      good point unfortunately there isnt much cpm campaigns, i think adbrite have more cpm campaigns than adsense.

      1. mailxpress profile image51
        mailxpressposted 13 years agoin reply to this

        I have an adbrite account but have not used it as of yet.  Do you use Adbrite and if so how is it working for you?

  3. BennyTheWriter profile image72
    BennyTheWriterposted 13 years ago

    Good point johnshade, I actually didn't realize there were cpm campaigns...

  4. sunforged profile image72
    sunforgedposted 13 years ago

    If by revenue, you mean pennies, then sure, you dont need clicks.

    1. lrohner profile image67
      lrohnerposted 13 years agoin reply to this

      You meant to say "portions of pennies," right? smile

      1. wavegirl22 profile image52
        wavegirl22posted 13 years agoin reply to this

        aka chump change yikes

      2. waynet profile image67
        waynetposted 13 years agoin reply to this

        Or around 10 of the millions of molecules of a penny! lol!

        1. psycheskinner profile image80
          psycheskinnerposted 13 years agoin reply to this

          On my own blogs I always throw a full banner in at the bottom.  If you have decent traffic it means at least a few free cents, sometimes a dollar, a day--and I'll take it.  Free money is free money.

          1. waynet profile image67
            waynetposted 13 years agoin reply to this

            Yeah I was just being sarcastic, tis all adds up in to a large pot...multiple income streams is the key!

            Free money is better than no money I suppose!

    2. johnshade profile image60
      johnshadeposted 13 years agoin reply to this

      it depends on the traffic and the campaign pennies add up, if it was a top 500 company cpm campaign u could earn alot with no clicks.
      e.g youtubers earn alot of money without click

      1. sunforged profile image72
        sunforgedposted 13 years agoin reply to this

        not the same

        content/search/video/mobile all have different set up processes

        Of course a YT bid would be per impression and it is often big brands.

        totally unrelated to the dregs of the adworld you get in adsense impression based ads

        Yters dont make a lot per impressions, they just can make a lot of impressions

        1. johnshade profile image60
          johnshadeposted 13 years agoin reply to this

          I am aware of mobile/ search being set differrent. however i'm not to sure about video and content as they are sometimes embedded in the same page

          I have read articles about people saying cpm sucks and only pay about 0.25

          but steve pavina anc vince cordic say if a cpm adsense campaign makes less than 5-10 dollars its not optimised correctly.

 is said to make $25 cpm

          So cpm is porfitable with content

      2. Mark Knowles profile image58
        Mark Knowlesposted 13 years agoin reply to this


        What are you trying to do here? 

        I get hundreds of thousands of adsense impressions a month and whatever paltry sums are added because of pay per thousand impression adsense garbage is my mistake for not providing decent content or worthwhile traffic.

        If you are making a few pennies from pay per impression ads - you really need to think about improving the quality of the content on your pages and the traffic sources you are driving - because this is a good indicator that you are doing a poor job.

        It is one step up from public service ads.

        Sure - pennies add up - to several pennies. I cannot imagine how many page impressions you would need to even meet the adsense payout limit - let alone make a reasonable income.

        1. johnshade profile image60
          johnshadeposted 13 years agoin reply to this

          @mark knowles
          I dont understand what your trying to say

          1. WryLilt profile image89
            WryLiltposted 13 years agoin reply to this

            I think Mark is trying to say something alone the lines of - don't get people's hopes up about PPV adverts. Why? Because by the amount paid per view and how many of those types of adverts there are - it'd take you 100,000 views just to get a couple of dollars. Literally. And it would take a million views or more to reach payout.

            On the other hand if I get five clicks out of 1000 views I can earn $3 or more. So for 100,000 views that's $300. I'd much rather the clicks, personally.

            1. johnshade profile image60
              johnshadeposted 13 years agoin reply to this

              oh ok i see but, i do think there is a stigma about cpm ads because i read in forums about people getting high paying cpm's from optimisation or advertisers bidding to match cpc.

              I adsense says a mix is the best. I thought people were unaware of cpm ads and therefore discarding social networking traffic and other non search engine traffic as holding value

              thanks for explaining

              1. WryLilt profile image89
                WryLiltposted 13 years agoin reply to this

                And you want to get newbies hopes up about those because maybe one in 10,000 online writers have managed to make money off them?

                There are high paying keywords out there (up to $60 per click) but there's an equal chance of easily optimising and competing to get money off those as getting rich off PPV.

                1. johnshade profile image60
                  johnshadeposted 13 years agoin reply to this

                  its not about getting hopes up or anything of that sort, i was just highlighting
                  the fact that cpm is a another possible income streams with adsense which some people didnt know.

                  I'm not suggesting it replaces cpc, as it's not possible as of now

                  my objective of this is to let people know other sources of traffic is profitable so they are not completely disgarded
                  whether they make a few pennies or take it upon themselves to optimize cpm to make better income.

                  maybe so few people make money from it because of the stigma or lack of knowlegde in optimising cpm for better earnings.

                  Im 'guessing' sites like associated content must be using cpm effectively to stay profitable with thier payment method as clicks are not guarenteed

                  1. WryLilt profile image89
                    WryLiltposted 13 years agoin reply to this

                    You mean sites that pay the writer per views instead of allowing them to sign up for affiliates? HA!

                    Those sort of sites can make tons of money off those people especially with correctly placed adverts. I'd rather write for a site that lets me get paid for clicks (when I could earn $10 or .01c for 1000 views) than being paid $2 for a thousand views.

                    Trust me, sites like that may tons off the writers and it doesn't bother them that they pay a tiny pittance in exchange.

  5. nicregi profile image65
    nicregiposted 13 years ago

    Got to agree that the payment is very...very small thou.... but it will sure light up my bad days big_smile

    1. johnshade profile image60
      johnshadeposted 13 years agoin reply to this

      ye you could say the payment is small but it depends on the amount of traffic you recieve, and the type of campaign the bigger the company the better pay.

  6. brettb profile image61
    brettbposted 13 years ago

    I wouldn't get too excited - I get 3000+ daily views to my various sites and the CPM AdSense income is less than 10 cents a day.

  7. profile image0
    shazwellynposted 13 years ago

    I always go on the idea that it is good to have knowledge - personal development is about personal growth.  I will always thank anyone who offers additional value to my development.  Thank you for posting this - I found this helpful big_smile

    1. Mark Knowles profile image58
      Mark Knowlesposted 13 years agoin reply to this


  8. Cordale profile image72
    Cordaleposted 13 years ago

    Eh, .01$ isn't paying the bills for me yet. Is there anyway to make more than this per 1,000 views?

  9. ftclick profile image55
    ftclickposted 13 years ago

    good info & tips but hold on there partner. As a supplement, I am just now getting to a point where affiliate income is beating adsense.  It's a nice feeling and refreshing since many top IMs make more this way, or so they claim.

    1. sofs profile image78
      sofsposted 13 years agoin reply to this

      All this sound so depressing to newbies, who are yet to see revenue in any form.  If I had just been writing for money I would have run away, just going through  this thread, thank God for motivators other than money!

  10. sunforged profile image72
    sunforgedposted 13 years ago

    Im mildly familiar with askthebuilder, due to an adsense blog article on him.

    When the article was written in 2008 he was receiving 40 k  visitors daily

    A lot of the blog posts and random tripe strewn across the net that is spun off of that blog post is confusing terminology.

    between an accounts eCPM (estimated earnings per 1000 impressions)
    and CPM based ads - paid per impression

    Are you making that mix up also?

    You can measure the effectiveness of different types of advertising on your site by seeing what each is earning you per 1000 impressions, that is a common metric and in the majority of legitimate articles relating to askthebuilder and his profile on the adsense blog ..that is what they are referring to - the effectiveness of adsense on his site compared to other forms of advertising as judged by earnings per thousand.

    As Oli stated, an adsense CPM ad is only earning you a portion of a cent per view - perhaps a whole penny if your lucky.

    CPM as a whole is a lower paying form of advertising because it pays without any tracking of conversion or leads - I often see these in entertainment related niches where traditional bidding is very low. For example when a new movie is being promoted, they dont care if you click through to the site - a penny is worth inserting the  reminder  that the movie exists.

    So you make a post about the latest celebrity nude photos , get it dugg and get a few hundred thousand views you might actually get a return from CPM you probably would not have with cpc

    1. johnshade profile image60
      johnshadeposted 13 years agoin reply to this

      You may possible be right,
      here is my source … ates/4193/

      however there is a stigma going on that adsense pays 0.25 cent per 1000 views which is false, cpm can be high paying,
      just like cpc some are low and high, only that there isn't as many cpm cmpaigns

      Cpm can be optimised like cpc and as google says, both is the most effective. On the adsense site it says they only put on cpm ads when it matches the bid of cpc.

      True as a whole cpm is lower, my original intention of this post to let people know that cpc is not the only way to earn, some people had no idea/

      I agree on the entertainment sites

      I personally like cpe ads like videoegg ads I hope adsense introduce that

      1. thisisoli profile image72
        thisisoliposted 13 years agoin reply to this

        That link is estimated earnings per thousand, not earnings per thousand impressions so it is not CPM but eCPM. Whoever wrote that article, and half the idiots commenting don't seem to have a grasp of this basic difference.

        That mans earnings of $25 per thousand visitors is based on clicks, not impressions.  I also looked in to this and nowhere does he specify this his earnings are solely from adsense, if you notice his website also has a store, and ebook sales. Taking this in to consideration his actual adsense earnings, while still significant, are probably still also only a small part of that value.

        I would personally challenge anyone to show me actual earnings on CPM publisher campaigns that reached a revenue even close enough to be sufficient as a business model.  Clicks and sales are the way to go, I feel as if it is misleading to say that CPM is a valid revenue source in itself, since it may lead people to sign up to services which provide this, and are in effect ripping off their writers.

        1. johnshade profile image60
          johnshadeposted 13 years agoin reply to this

          Yea I thought it over the article is probably false
          However his earnings are not based on clicks alone its a combination of cpm and cpc, that's what adsense says gives the best revenue.
          if cpm was useless adsense wouldnt use it, because they are in to make money like the publisher from the advertiser's
          Adsense only uses cpm when it's bid matches the cpc.

          I disagree that cpm is misleading there are plenty of programs that do cpm/cpe that companies favour over adsense e.g uses cpm/cpe ads more than adsense

          check out companies like advertising dot com, bluelithum
          tribal fusion has high rates cpm depending on the channel

          Another source is video media has great cpm and low cpc check out videoegg

          it depends on the type of site some sites are better for cpc some are better for cpm or some are for both.
          To suggest all cpm services are rip-offs is absurd, advertising companies want to make a profit like publishers do, they won't intentionally provide a service that isn't profitable

          1. thisisoli profile image72
            thisisoliposted 13 years agoin reply to this

            I'm not saying they are a rip off to advertisers, since they are a low cost way to increase your brand image.  However they are low cost, and that low cost will be transfered across to publishers.

            Adsense includes CPM ads in with CPC ads, so there is a mixture in there, however if you check anyones adsense report you will more often than not be able to track down at least 95% of earnings coming from CPC advertising.

            Tribal fusion requires you to have at least half a million daily unique vistors, and even then you only get around a 55% split of CPM earnings from advertisers.

   is very similar to Tribal fusion, and Blue Lithium was bought out and integrated in to the now near defunct YPN network years ago.

            Both Tribal Fusion and work on brand advertising, their scope is to spread their ads across as many high profile sites as possibel as cheaply as possible.  This is opposed to the Google Adsense network where advertisers bid on ad placements.

  11. thisisoli profile image72
    thisisoliposted 13 years ago

    If you want to see just how much the value of CPM and CPC really is log in to an adwords account and check out the value you pay for clicks compared to impressiosn.


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