I'm just wondering if CPMs really go down by January. I'm having a good revenue these past months, considering that I just started this June.
I think it depends totally on what you're writing about. My CPM does drop during the holidays and into the new year but then always picks back up as we head towards spring.
Thanks, this could be helpful. I really have no idea on why CPM fluctuates sometimes
Yeah, it is what you write about. After a year or two you will see the pattern develop. Then you can decide which subjects need more work. I get my spikes in the spring for some subjects and for the Holidays for others.
To date, my CPMs have always dropped during the holiday period (as has my traffic). This year, for reasons I am not quite sure about,the CPMs have doubled or trippled.
I've been here almost 9 years now and in my opinion it varies from person to person depending on what topics--and how many different successful niches--they write in. Some subjects are seasonal like hunting, camping, skiing, gardening, etc. The trick is to write for each season if you can. Of course, some niches work well year round, automobile repair, home maintenance, electronics, are just some year round subjects which earn well.
It also depends on the writer.
For me, my traffic is the highest during the height of winter and summer. When the weather is nice, traffic drops.
Most of what I write about relates to Oklahoma's history or strange places in the state. When it's too hot or cold to do anything outside, people spend more time indoors (and on the computer visiting my hubs!).
I agree - a lot of it relates to what you write about. For example, if it's all "Summer Fun", then you wouldn't have a lot of visitors during the winter months.
For our sites on average, the 4th qtr has significantly higher earnings. This is when advertisers pay significantly more. They are seasonally lower in January, but June is usually pretty good:)
Merry Christmas, Paul. What you and others have done is amazing.
Thanks Paul for the helpful tip. And merry Christmas!
This year the 4th quarter has been great. Views are down, but earning are up!
It is Sherry! In fact I'm earning twice as much as before even though traffic remains the same.
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