I currently have a hub performing rather well and have it ranked on the top of page two for its targeted keyword (the exact title phrase is frequently searched). I did have it on the bottom of the first page of the google SERPs for about three days.
My question is this. Which statistically reaps more traffic - being on the bottom of page one of google or at the top of page two? I have gotten significant traffic from owning page two, but I was not at the bottom of one long enough to have significant results to compare it to.
If I knew I was better off at the top of one, I would scale back my SEO efforts a bit as the keyword will most likely remain dominated in the SERPs by the company who makes the product I wrote about.
Generally, anything on page 1 will beat page 2, and usually the higher the better, but there is an anomaly where #10 can outperform # 8 and 9 since it is right above the link to go to the next page.
I have witnessed the first on page 2 and last on page 1.
If you are that close... build links to reach up to the top 4
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