I have a question about my Google Adsense report. In the page eCPM column most of the entries...
are less than a dollar. But there are 3 that stand out as being considerably larger - $10.55, $58.69, and $103.98. What would make these few so high? What does it mean?
eCPM is an estimated measure of what a particular channel would receive per 1,000 page impressions (views). It's just an estimate and unless you are receiving thousands of page impressions and clicks per channel, it doesn't have much impact on you.
The numbers look high because the ads that were clicked have different costs-per-click (CPC), and the eCPM is a multiple of CPC divided the percentage of page impressions that resulted in a click on an ad.
Here's a link to the AdSense help page that explains it:
https://www.google.com/adsense/support/ … swer=32733
by Leigha Havard4 weeks ago
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by B. E. Shaw Sr.5 years ago
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