Global Monthly Searches vs. Estimated Daily Clicks
If a certain general keyword has no competition (in the google keyword tool, next to global monthly searches), global monthly searches are around 50 000 searches, but estimated daily clicks are...1 (???) - does that mean no profit from the topic?
This doesn't mean no profit from that topic but it will be a good trick if you can drive your visitors to that topic to another topic,which may give you more profit.
Thats the true, if no clicks = no profit
You can always do like muftgyan says, drive them away for another Topic or Topics.
Try to make a Links Block in the top of the page with different subjects, maybe when people click on it and land in the other topic, they would see some interesting pub that they will visit.
Please also note that Google Keyword Tool is not 100% reliable. Google has several tools that inform the search numbers and they give different results.
It's also quite easy to make mistake with Google Keyword Tool. By default the tool shows results for "broad" match. Make sure that you look at the numbers also for "phrase" and "exact" search. It's possible that people usually search with your term + something else. Here is an example:
A lot of people search for "linkin park" and click ads shown with that search. Nobody searches for "linkin" but Google Keyword Tool will nevertheless show large search number for that (if you use "broad" match which is set by default).
No. That content is less searched, but we cannot say that it is not profitable.
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