Why were my HP Ad impressions less than 40% of page views?
So this week I had a couple of particularly good days (relatively) for page views so I thought great, I will get some better earnings for a few days at least. So how come my impressions according to my HP Ads earnings were less than 40% of my page views?
It's because HP ad impression does not count all of your impression. It means they does not show the HP premium ad to all kind of visitors. Some advertiser may filter some country , or high paying CPM advertiser might wanted traffic from UK, USA , Canda etc .
As far as i have noticed the ad program prefer organic traffic , i mean traffic from search engines. Direct traffic and traffic from HP community are ignored sometimes
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