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What is on page SEO and how can it be done for hubs I write?
I know well about off page seo, but little about on page seo, can my fellow hubbers please tell me about it? Is it just keyword spreading throughout the article or is it more than keywords.
The way Google keeps changing, traffic goes up and down making it hard to tell what is actually working. I was taught that 2-4% keyword spread throughout was best for seo.
Apart from what ShootersCenter has said, onpage SEO include such things as software codes and page layout. Hubbers, however, do not have to worry about all these, since HubPages takes care of them, but for webmasters who design their own websites, these things are very important. No one wants to wait 2 minutes for your page to download and show on their screen, right?
Having said that, I don't know where ShootersCenter get his 2-4% figure from but 2-4 words per 100 words sounds like a reasonable figure. Apart from looking at the title of the articles for relevance to searches, search engines also give greater weight to subtitles and bolded text. That is why it is important to use the capsule feature in Hubpages. Put keywords in your capsule title and you will have a greater chance of getting your hub on Google's first page when someone search for those words.
thanks Walterpoon for replying, if we are writing for our own blog, where we dont have capsules, then atleast we should have subtitles and bold text, in HP its done, but wat about the personal blogs? I am able to understand from your reply, thanks
Hi younghopes, for own websites, use < h2 >, < h3 > , OR < h 4 > tags (no space within brackets; HP doesn't allow me to put the tags), eg. < h2 >Subtitles< /h2 >. h2 text is bigger than h4.
SEOMoz has done a lot of research about how on page seo can influence rankings. Browse through their website if you're looking to read about the topic in any amount of detail. But for a brief overview...
On page SEO requires you to use your keywords throughout the text of your article (or hub). The more often and the more different ways you use it, the better your article will rank (all other things being held equal). So, your keyword should appear in your title, your summary/description, your subheadings, and the text.
Simply including the same exact keyword over and over again is frowned upon (keyword stuffing), and this can have a detrimental effect. Keyword density, as a measure of the times the keyword appears per 100 words, no longer seems like a major concern, as long as the term is used often enough and in a varied way. I aim for about half a dozen to a dozen uses in an average article (400+ words). I try to write in a natural way, I make an effort to include my keyword in the headings of the page, and I'll only go back in and add it to the text if I realize while proof-reading the final copy that I only used my keyword two or three times.
Another thing you'll want to do is use various versions of your keyword. People don't just search for your keyword in quotes, they include it in a lot of variations of the same search query. By using variations on the same phrase ("persuasive writing prompts" vs "persuasive essay topics" vs "persuasive writing topics") you can capture more search queries... and your writing looks more natural.
So, in short: use your keywords throughout, make it sound natural, and use variations on your keyword.
Using keyword variations... well said, Brianrock! Cross-linking between hubs is another method to improve visibility of your other hubs. HubPages has a feature for grouping similar hubs, so this aspect is partially taken care of.
Thank you so much Brianrock for this detailed answer, i will surely look up seomoz for more, but you have already given a detailed view of keyword variations, thanks again, i have to re-read all my hubs to make them more seo friendly now.
For your main target keyword theme, the optimal density is at around 2.5%. Say, if you have a 1,000-word article, you should only use some 25 words for your main target keyword.
For instance, if your target keyword phrase is "long hair styles" then that's 3 words for the keyword phrase. This means that you can use this keyword phrase for a maximum of 8 instances [8 x 3 = 24] in exact match and long tail form.
Another important SEO aspect is on how thick or thin your content should be. Use a search engine results pages (SERPs) rank checker tool to see the top articles for your main target keyword. If the top spot has 1,200 words, then for your article to beat that top spot, you'll have to go the extra mile in terms of content. Hint: You can displace that article with a 1,500-word article.
Many techniques can positively impact on page SEO.
If you're used to doing backlinks, then another on page SEO technique is to use frontlinks. Using .edu and .gov websites (one each or two will do for optimum SERPs climb) to enhance your article topic results in some good SEO juice. As long as you're frontlinking to topics that are related to your article, then you're good. Otherwise, you'll get SERPs ranking penalties.
That's three on page SEO pointers for you. Check out the other hubber's tips and tricks.
Thanks Pmresource for this detailed answer, it is something i havent heard till now- frontlinking and SERPs rank. i would be surely looking more into these aspects, and would take into account keyword density too, thanks again
Ya, me too.... that's a very enlightening answer! I didn't know that page length matters, once you have a reasonable length. I always felt that too long an article is a big put-off.
Dear @younghopes, On-Page SEO is a prime element of white hat SEO techniques. On-page SEO factors are;
* Meta- Use relevant and appropriate keyword-rich description.
* Content - Don't rely on spun content; use complete, easily readable, fresh and useful content; Avoid keyword stuffing or maintain optimal keyword density. Use your own crafted images and videos. Research a topic before writing a hub on that. If a hub exists for the same topic then write a hub with more highlighted resources.
* Link - Use diverse anchor text; don't use excessive or misleading hyperlinks. Interlink with quality sites / pages.
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