Information based hubs or product based hubs; What is your opinion?
I'm trying to come up with ideas for new hubs. What do you think would be better; Information based hubs or product based hubs?
It is whatever you like to write better. Product based Hubs generally pay better but there's some great information based Hubs here too that people do find useful. I find it more satisfying to write information based Hubs but you might be the opposite so do whatever suits your personality!
It really depends what your goals are for writing. If you want to earn money then product based hubs are the way to go, or at least that is my experience.
I would have to agree with the others that product based hubs can bring you more income, because you already get paid for traffic (Ad Program), but you also have the potential to earn Amazon commissions on top of that.
If you only bring readers to your hubs but don't have something for them to purchase as well, you're leaving money on the table.
Having said that, I'm sure there are hubbers who make good income just from info hubs and the Ad Program, but you're going to need a lot of traffic -- A LOT OF TRAFFIC -- to pull that off.
You can write about whatever you like to write about as long as it doesn't violate any HubPages rules. If you have ideas for both information and product-based hubs, then you can write them all.
In trying to decide between the two kinds of hubs, aside from considering what it is you really want to write about, you also need to consider your other goals such as trying to earn money.
Product-based hubs would generally mean more money because you're not just informing people about a product and its specifications and pros and cons but you're also trying to sell them the product like having eBay and Amazon capsules in your hubs.
For information-based hubs, while you can still have the Amazon and eBay capsules in your hubs, it doesn't necessarily mean that people will be buying products.
People who are looking for information and that would be reading your information-based hubs aren't necessarily going to buy anything because they just want to learn and read up on the information. On the other hand, people who are looking at product-based hubs would generally be people who are planning or thinking of buying an item and are looking for more information to help them decide.
I have found that if you write a mix of both info hubs and product hubs in the same niche you can do very well. I think nowadays it can be very hard to get traction in search for a product focused HP account, but when a few good quality product hubs are within the same niche as your strong/great quality info hubs they can get good rankings. It's all about building account authority with Google.
You can also funnel some traffic from your info hubs to your product hubs when the products are highly relevant to your audience (in the same niche).
One thing I would also suggest (I saw your question in the forum today) is that you try out 3 or 4 different niches. Commit to writing say 6-10 hubs in each niche. That way, over time, you'll get a good idea of what niches attract the best/most frequent buyers. In my experience, some are much better than others in terms of conversions.
Steer well away from books, CD's, computer games and DVD's as they just don't seem to convert very well at all!
So.....I really wouldn't see it as an either/or type question, more of a, "how can I make both of these types of hubs work for me?"
Thre is some middle ground that you might not have considered. You could write informational hubs of relevance to a product.
e.g. How to take a close up shot with the Sony XXX123 camera.
Rather than writing one about, or as a review of, the product itself.
Teaching people how to use the product, is, imho, probably a better way to go.
I don't write product hubs, or similar, as I simply don't own any of the products that could be written about
It has been my experience that informational hubs (even about using a specific product) do not attract buyer traffic. But, I will keep your advice in mind when writing hubs. Thanks
That's a good point, earner.
I'm thinking that if someone googles, "how to take a close up shot with the Sony XXX123 camera," they probably already bought it. But perhaps accessories could sell well in that hub.
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