The URL should contain some of your keywords, as should the title, but the title is what people will read first, and it must grab their attention.
I have always wondered the same thing, since I keep changing my titles when I stop getting readers. I don't really know the answer but I will follow this question to read other answers. Thanks for asking the question, Rajan.
Definitely a great title is best because you have the option to change it to accommodate the way people search for your article. You cannot change the url. Since you can't change it, I suppose it needs to be a good match to the content in case people see the url first.
From everything I've read about SEO (search engine optimization), both the URL and title are important. I believe this is why the URL automatically picks up the title when we create a new hub. If your hub is no longer attracting readers and you change the title, your URL stays the same. This is unfortunate in a way, but is good if you have links back to that particular hub. You don't want your reader ending up with a 404 error page.
I believe a great title is more important. When my traffic slows down on a Hub, I change the Title and it will pick up.
Titles can be changed but URL cannot. Once your article is published online, you have a permanent URL. On the other hand, if a certain title does not work, you can always change it. Besides, who in the online world is going to remember the URL. It is the title that gets clicks.
by Ru-an 8 years ago
I heard someone say that if possible your hub title should be the exact keyword that you use as your main keyword, if you want to rank high in search engines. But that doesnt allow for a catchy title which will get you seen easier on a social bookmark site for instance, which could boost your...
by TahoeDoc 5 years ago
SEO experts....How important is it that URL matches title keywords?I titled a hub, partially typed and saved it. Then I decided a different title would be more appropriate and changed it. I just realized the URL (in the address bar in the search engine) keeps the original title. So my URL does not...
by Kelly A Burnett 4 years ago
SEO is a hard science.and yet we are not able to update/change/amend our url readily, Yes, we can re-write, re-create but wouldn't it be nice to write a hub, then do the SEO and amend the url?I am not good with SEO and writer's block hits me when I start looking at the SEO. I don't write for money,...
by yoshi97 9 years ago
For a long time it has puzzled me how one of my hubs keeps doing great, when it shouldn't. You see, I started a hub on one topic and then changed my mind in the middle of it.Now, back then I had no idea you couldn't change the URL later, so I was horrified when I was stuck with a URL that couldn't...
by Sanjay Sharma 4 years ago
After changing the title of the hub, the URL remains the same. Does it affect the existing traffic or the position on Google ? How often the title could be changed ? Is it advisable or not ?
by Loraine Brummer 19 months ago
Which is the most important for search engine searches: the Hub summary or the first paragraph of the Hub? I thought the summary was most important, but I notice that sometimes searches show the first sentences in the hub. Are both equally important?
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