After changing the title of the hub, the URL remains the same. Does it affect the existing traffic or the position on Google ? How often the title could be changed ? Is it advisable or not ?
There is no reason why the URL and title should be the same, in fact some people deliberately make them different so they can use the maximum number of keywords.
If the url and the title are different, do you want the keywords in the url or the title? Sometimes I'd like to do a cute title with a pun or something, but I don't because of the advice to use keywords and "Why" ...and "How..." and "The Top 15..."
You want keywords in both. I know it's tempting to use a cute title, because that's what we all learned when writing for the offline world - but your title is really, really important for getting search engine traffic, more important than the URL.
Thanks for the advice. I'll use keywords and save the cuteness for within the text. For instance, I could use it as a capsule title, right.
Also most of the time I'm using questions for capsules titles. I'm hoping that is good because the search engines look at text also, don't they?
It is my understanding that you should never change a url. It will break any existing links-for instance if someone pinned one of your photos.. It is OK to change a title. Maybe some of the techies should comment on this.
Regarding your question about how often to change the title of your hub. My advice would be to change it after 4-6 months if the title is not performing. I personally would not change a title any more frequently than that.
Mine usually end up with a few words changed anyway. If or when I decide to redo some retired hubs, probably the first thing I will do is change the title.
You cannot change the URL of a Hub, unless you delete the Hub and start a new Hub under the URL you want.
It's OK if the URL doesn't match exactly with the title, but they should be very closely related.
Thank You Writer Fox. I am learning so much from you.
One thing I think you will really appreciate about writing on HP is that you actually get paid for the income your Hub produces instead of pooling that income with other people and HOPING you get paid!
I never heard of pooling income. Was that a Squiddo thing?
Yeah. I just finished an article about the history of Squidoo.com and its sale to HubPages and you wouldn't believe how messed up the payment system was there! (Sorry, I thought you just came from Squidoo.)
Thanks Writer Fox for the great advice.
Let the title be descriptive of what the hub has to offer which menas natural insertion of keywords. The Url should be different and speak about topical relevancy. In time to come URL seo benefits will certainly decrease.
pateluday, Would you please elaborate the URL seo benefits. What are those benefits.
The URL and Title both provide SEO benefits if you use keywords in them. However evidence suggests the title is far more important than the URL. I know one person who has a very successful blog where the URL does not contain any of the keywords he is now ranking for.
But it is said that both the Title and the URL should have similar words. Is it correct to make them entirely different ?
No this is not generally true since there can be many URLS with no keywords. Earlier there used to be big reward for keywords in domain or URL but it has lessened to some extant I presume.
As far as title is concerned it should be describing the page and only that. If that is the case then you will find keywords naturally present in the title.
But the presence of keyword does not mean that you page will shoot sky high. There are many factors and signals that Google takes into account before ranking.
That your page is coming from Hub Page portal itself is a big boosting factor. It is Page Rank 6 and will go higher.
Also in the content write naturally, the LSI will take care of making search engine aware of the topic. But nevertheless keywords creep in more than they should. I spend lot time alternating them.
Pl submit your hub pages to social media and bookmarking sites to increase readership... you may be doing that already.
Really helpful discussion for a former Squid. Thank you! I too would love to read Writer Fox'es article when it's published!
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