Which Hub accounts are the best? Those with one subject or those with a variety of topics?
I was just wondering if it would be better to focus on one subject or to write about a lot of different topics. Does it make a difference to Google if our hub domains aren't devoted to one specific niche?
This is almost impossible to answer as most HP writers do not publically reveal their earnings. Google is only interested in providing the best results for search queries. If you write well across a number of topics, I can’t see why you would be penalized by Google compared to how they would rank your hubs if you just stick to writing well on one niche subject.
If you have a specialist subject and build up a lot of followers because of that, then you are likely to do well, but that will be due to your fan base rather than Google.
Personally, I feel that it is better to write about a few subjects and specialise rather than just writing about anything. That is not to say that you can't, but some of the easiest traffic you can get is when someone reads and likes one of your hubs and then jumps to another hub of yours that is related.
I get 1.4 page views per visitor due to people reading another of my hubs at the same time as reading the one they initially came to read. I specialise in three main areas, although I do have hubs that don't fit into those subjects.
It can take time to figure out your niche, but it will come to you! It took me six months to figure out what I wanted to specialise in.
There is a lot of disagreement on this, and, as Beth points out, it really should not matter for each hubs search engine results. I think it does. I decided to eliminate my Hubs on religous festivals and recipes from Brazil and after that Google elevated my other hubs. I cannot prove that they did not do so for some other reason, however.
I've done both, and I found that niche works better for me, personally. My niche account (holidays, seasons, celebrations, gifts and diy -- all related to gift-giving and celebration) has seen skyrocketing traffic over the past two months, while my original account (this one) has taken forever to get any "real" traffic in the first place.
Granted, I've done things differently, and Hubpages isn't the only place that I specialize. I have a specialized Tumblr account, where I post the links to those hubs, and I tweet them to a specialized Twitter Account, and pin them to a specialized Pinterest account.
That being said, I think three things are making a lot of difference here:
1. The grouping/interlinking of the hubs on the niche account. I do my best to direct my visitors from one of my hubs to another of my hubs and around the world that way (within reason) so that they've been able to view as much related content as they can.
2. The fact that these are niche accounts allows me to plan my topics better, meaning that I publish daily, or sometimes twice daily. This allows followers through Hubpages to know that I'm consistent in updating and others who follow my Facebook page or other social media that I'm going to publish every day.
3. Specialized hubs, in my case, relate to particular times of year. I know all about Evergreen Content, and I've taken that road only to fail at it. Right now I'm doing quite well with Valentine's Day hubs, and expect to do fairly well with Spring, Easter, etc.
I have two other specialized, niche accounts, and neither of them do as well as the one where I threw out all of the "rules" and focused on seasonal materials. The content can be evergreen but particularly relevant to a particular season, as well.
It's been about two months on that account and already it has 3 Editor's Choice awards as well, so take that into consideration: I'm not producing crap content, and most of what I have on this account is old and tired.
You have really started me thinking. I am going to do what you have done and focus on one topic in a new account. I will keep this account for other article ideas. This is just what I needed to read. Thank you so much.
In my opinion, if you have experience in different areas it would seem logical to focus on those areas that you are comfortable with unless you have preference. Of course, more experienced Hubbers may feel different. I signed up with hub pages 13 months ago but I did not start writing hubs until a month ago. I still have to figure out what is best for me!
I am fresh on HubPages but tried several things on several similar platforms, where your account is connected with your articles. In all places the result was the same: search engines gave me authority on my favorite subject and nothing else. The reason could be more aggressive interlinking, more content etc. (certainly not followers as mentioned someone else among answers), but I personally believe keywords in my profiles play important role as well.
My advice would be to specialize on one of only few related subjects.
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