Are embedded text links to our related articles still a good idea or does Google now frown on them?
That is a hard question. Any outbound link is cautionary today is the sentiment in the forums. When an article is reviewed by an editor for a Niche Site they give close attention to them. I am no expert, but have the feeling it is not acceptable today as it was years back. I rarely use any outbound links today. You may get more answers / opinions at the forums.
I don't mean outbound links, I mean in-text links to our other HPs related articles. I should have specified.
Oh! Well, yes, you can do that. But don't do much of it, as HP already is linking your most related pages on each page.
I understand what you mean. The sentiment in the forums is if it is directly related to the subject they would be okay. Again, I am no expert and going on what is discussed in the forums.
I believe Google thinks poorly of lots of anchor text hyperlinks. Those used to be valuable to the sites which were being linked. Backlinks used to be worth quite a lot. I think backlinks are still very valuable, you just have to be very thoughtful insofar as deciding which ones to use, and where to use them.
I've seen Paul Edmonson say in forums here that he'd prefer people to state a thing themselves rather than source the claim in the form of an anchor text backlink. I'm paraphrasing Paul, of course, and hopefully not badly or incorrectly. Anyway, whether my memory is right or not, that's what I recall.
So if Paul E. says something like that, it is very significant, as he's in the business of content which pleases Google - so if we are going to produce content here, it would seem wise to be mindful about our use of backlinks.
Linking to shady sites was never a good idea. We've all got reputations to maintain here, and with Google. One doesn't want to be the person who links to shady news 'fake news' sites, or to quack medical advice sites, so forth and so on.
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