If Google star ratings are so bad, how come Wikihow is ranking so high after all the search algorithm updates? Why can't they be implemented here on non-recipe articles?
There was some consideration given by staff to implementing them as a trial on selected hubs, but nothing transpired.
I hope no one said that they are bad. Because they are not.
You cannot use the recipe markup for a how-to article. The markup used is completely different. In fact, wikihow uses the right kind of markup but they don't do it completely right, luckily for them Google is smart enough to realize this due to the other aspects of the markup on the site.
The review on recipes should have the review markup and the review of articles must have the rating markup with the property content rating. See the following pages for the difference:
https://schema.org/Rating for articles
https://schema.org/Review for all kinds of reviews
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