Why are CPMs so awful?

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  1. melbel profile image92
    melbelposted 9 days ago

    I’ve blogged in the past and saw better CPMs than this 10 years ago. My YouTube channel with almost 60,000 subscribers gives me a CPM nearly double what HubPages’ is. It’s with AdSense. My niche on YouTube is similar to my niche here.

    Lately I’ve been converting my hubs into videos (essentially the same content but a different spin on it that makes it more appropriate for video.)

    So what’s the deal?

    1. sallybea profile image96
      sallybeaposted 9 days agoin reply to this

      It is probably being affected by the virus and how much advertisers are prepared to pay during this period.

      1. melbel profile image92
        melbelposted 8 days agoin reply to this

        See, but the thing is that my CPM elsewhere is much higher. It's only low on HubPages.

        1. promisem profile image98
          promisemposted 7 days agoin reply to this

          If by "elsewhere" you mean YouTube, it's only because Google owns YouTube.

          Otherwise, webmaster forums are reporting even steeper declines in CPMs as the virus pandemic grows.

    2. promisem profile image98
      promisemposted 7 days agoin reply to this

      Google has been keeping more and more high quality ads on its properties including YouTube in recent years.

      That means partners on non-Google sites get lower CPMs. HubPages is somewhat of an exception.

  2. Marketing Merit profile image94
    Marketing Meritposted 7 days ago

    Solaras pointed out something interesting on another thread. Apparently, the new terms and conditions state that the 60/40 split occurs AFTER expenses have been deducted. Does anyone know if this has always been the case?

    1. melbel profile image92
      melbelposted 7 days agoin reply to this

      Oh, if that's the case, then I'm PISSED.

  3. paradigmsearch profile image87
    paradigmsearchposted 7 days ago

    I've found CPMs to be fine, it's thehighly-unfafvored google traffic that is the problem.

 
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