Why are CPMs so awful?

Jump to Last Post 1-3 of 3 discussions (8 posts)
  1. melbel profile image92
    melbelposted 9 days ago

    I’ve blogged in the past and saw better CPMs than this 10 years ago. My YouTube channel with almost 60,000 subscribers gives me a CPM nearly double what HubPages’ is. It’s with AdSense. My niche on YouTube is similar to my niche here.

    Lately I’ve been converting my hubs into videos (essentially the same content but a different spin on it that makes it more appropriate for video.)

    So what’s the deal?

    replyreport
    1. sallybea profile image96
      sallybeaposted 9 days agoin reply to this

      It is probably being affected by the virus and how much advertisers are prepared to pay during this period.

      replyreport
      1. melbel profile image92
        melbelposted 8 days agoin reply to this

        See, but the thing is that my CPM elsewhere is much higher. It's only low on HubPages.

        replyreport
        1. promisem profile image98
          promisemposted 7 days agoin reply to this

          If by "elsewhere" you mean YouTube, it's only because Google owns YouTube.

          Otherwise, webmaster forums are reporting even steeper declines in CPMs as the virus pandemic grows.

          replyreport
    2. promisem profile image98
      promisemposted 7 days agoin reply to this

      Google has been keeping more and more high quality ads on its properties including YouTube in recent years.

      That means partners on non-Google sites get lower CPMs. HubPages is somewhat of an exception.

      replyreport
  2. Marketing Merit profile image94
    Marketing Meritposted 7 days ago

    Solaras pointed out something interesting on another thread. Apparently, the new terms and conditions state that the 60/40 split occurs AFTER expenses have been deducted. Does anyone know if this has always been the case?

    replyreport
    1. melbel profile image92
      melbelposted 7 days agoin reply to this

      Oh, if that's the case, then I'm PISSED.

      replyreport
  3. paradigmsearch profile image87
    paradigmsearchposted 7 days ago

    I've found CPMs to be fine, it's thehighly-unfafvored google traffic that is the problem.

    replyreport
jump to first post
 
working

This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

 Necessary
 Features
 Marketing
 Statistics

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://maven.io/company/pages/privacy

Show Details
Necessary
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
Features
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Marketing
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Statistics
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
ClickscoThis is a data management platform studying reader behavior (Privacy Policy)