Drop in Impressions Over the Last Few Days

1. 66

   eugbugposted 3 years ago

   Has anyone noticed this? My impressions are down 10% although views are up 10% compared to the same period last week.

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2. 66

   eugbugposted 3 years ago

   Maybe it's just something to do with how impressions are calculated. Like before when they used to double or halve every so often.

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3. 66

   eugbugposted 3 years ago

   Views still going up, impressions going down. Maybe there's less ads?

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4. 66

   eugbugposted 3 years ago

   Just bumping this up.
   It seemed to start last Thursday.

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5. 66

   Shesabutterflyposted 3 years ago

   My impressions have been relatively stable the last few months. This is my peak season and I saw a decent rise the last few weeks that matched my views.
   
   Monday through Wednesday my impressions have doubled. They are roughly 25-50% less than my views though, verses being similar or higher like I have come to expect.
   
   One of my articles must have gone viral and I expected to see more impressions based on total views, but my impressions didn't go up as much as the number of views for some reason. I wonder if the type of traffic has an affect on how many impressions we get?

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6. 66

   eugbugposted 3 years ago

   Maybe it's just me then. Impressions have dropped suddenly for the last week, even though views are the highest this year.

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   1. 99

      DrMark1961posted 3 years agoin reply to this

      Not just you. I have noticed it also.

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7. 66

   eugbugposted 3 years ago

   According to GA, average session duration is also double this year what it was last year (although that figure could be skewed by a small number of articles)

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8. 66

   eugbugposted 3 years ago

   I exported my Hubpages and GA stats to a CSV file and created an Excel chart. These are the impression versus views for this year. The bottom of the scale is zero, so you can see the ratio of impressions to views.
   Have people had enough and they're all turning on their adblocks?
   Are new versions of browsers bocking more ads?
   
   
   

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      chef-de-jourposted 3 years agoin reply to this

      The disconnect according to your chart Eugene occurs around the 19th March? Seems there was an unusual update from the Google coinciding if this article is valid but who knows what will happen on the rebound, if there is one?
      
      https://www.seroundtable.com/google-sea … 33112.html

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         DrMark1961posted 3 years agoin reply to this

         As far as I can tell this has nothing to do with the Google update as page rank for what I have checked has not changed much, and page views are not down. This seems to be a drop in impressions related to page views, and is a Hubpages/Arena thing, not Google.
         I thought my April 1 earnings were some sort of April fools joke, unitl I saw that April 2 and 3 were about the same.

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9. 66

   eugbugposted 3 years ago

   Maybe it's something to do with ads loading slowly. It can take 30 seconds for an ad to load when I browse on mobile. In that time a reader would have scrolled down the page and missed it.

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10. 66

    eugbugposted 3 years ago

    Strangely, average session duration is double what it was last year, but maybe that's just due to longer time spent on one or a small number of articles.
    
    

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