Splitting an Article

1. 67

   eugbugposted 2 years ago

   I have an article for kids called "Top 100 Cool Science Facts for Kids!". I don't know what it's earning, so I don't know whether it's worth doing any work on it. It's 10,000 words long. I'm wondering whether I should split it up. The problem though is that Google often only shows one article per site that uses the same keywords in the title, so for example splitting it into e.g. "50 cool science facts...." and "50 more cool science facts..." wouldn't work. The titles would have to be totally different. Likely I would only be able to keep the number in the title. With traffic so low for all articles, I'm reluctant to write anything more here, or waste my time fixing things, so I don't know whether I should even bother doing this.

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2. 69

   PaulGoodman67posted 2 years ago

   If you want my honest, blunt opinion, I would say don't worry about it.
   
   1. The CPC is close to zero, it's not an earner.
   2. The issues you highlight are pertinent. There's no point having two articles chasing the same keyword/phrase. And changing the entire slant of half the huge article to chase another keyword phrase would be a mammoth task with no guarantee of success.
   
   You'd be better off working on something new. It would be more fun, too. It's not impossible to earn with a new article nowadays, just more difficult.
   
   That said, I'm on a hiatus for the time being. Kind of.

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   1. 67

      eugbugposted 2 years agoin reply to this

      Are all STEM keywords low CPC?

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      1. 75

         Diana Grantposted 2 years agoin reply to this

         Please could you explain the acronyms CPC and STEM.  I'm also trying to increase my depressingly low traffic, so learning some of the techy stuff would perhaps help me.  According to Google, CPC is a type of Driving Certificate, so I suspect it has another meaning too!!

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         1. 67

            eugbugposted 2 years agoin reply to this

            Hi Diana.
            There's various terms related to online advertising. CPC stands for "Cost-Per-Click", PPC stands for "Pay-Per-Click" and CPM stands for cost per thousand impressions, the "M" standing for the French "mille" meaning one thousand. Some ads earn when they're clicked on using an automated bidding system. The code in an ad placeholder requests an ad to be "served" and the advertiser with the highest bid for keywords relevant to the reader and article subject has their ad shown. (All this happening through software running on a website, without human intervention in the bidding) A site earns when someone clicks on an ad and the amount earned is set by the CPC value. Another system is to charge advertisers a CPM rate beforehand. There's no bidding and advertisers pay depending on the number of impressions or views of an ad when someone reads an article.
            STEM just stands for "science-technology-engineering-mathematics". Sometimes you'll see "STEAM" mentioned, where arts is added into the acronym.
            
            I'm not sure how accurate my explanation is, but there's more information on online advertising here:
            https://en.wikipedia.org/wiki/Pay-per-click

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            1. 69

               PaulGoodman67posted 2 years agoin reply to this

               Generally, the ads are more valuable when people are going to the page with their wallets open intending to spend. Often it's because they're looking for a product or service. Or it's a related service or product that they're likely to need, eg, travelers needing hotels.
               
               It's reasonable to assume that children looking for science facts aren't going to be big spenders. However, I did double-check the CPC at SEM Rush.
               
               There's no hard and fast rule for STEM. I mean, if it's homework help for kids, it's generally going to be low. But an article on, say, computer programming courses or security, might well be valuable.
               
               I don't think that the HP payments necessarily correspond exactly to the CPC figures in places like SEM Rush, but it's a reasonable rough guide. I used to use the Google Adsense guide in the old days.
               
               I think you still have to write what you know and enjoy. I have lots of facts articles that were fun to write and get views. They just aren't lucrative.

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3. 81

   bhattucposted 2 years ago

   You can divide it in categories and split in may be 5-6 articles.

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