Do Pages With More Ads Generate Higher Revenue?

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  1. eugbug profile image96
    eugbugposted 22 months ago

    We've discussed this extensively before and we've established that impressions are page impressions, not ad impressions. We've also established that quoted CPM is probably an average for the previous day, calculated by dividing revenue by impressions and multiplying by 1000. Does a page impression where the page has a lot of ads generate a higher CPM? One of my articles has 32 ads and runs out of them as I scroll down.

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  2. eugbug profile image96
    eugbugposted 22 months ago

    The only way of testing this would be to turn off adds for every article except the one with the most ads.

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    1. chef-de-jour profile image99
      chef-de-jourposted 22 months agoin reply to this

      You should be employed by TAG to delve into what to me are the dark mysteries of advertising and online readership and all the stats to go with it. You'd be a great experimenter and researcher.

      Makes me think that TAG are not in any shape or form spending a penny on research into how profitable potentially the niche sites could be. They've made an ad template, poor and pathetic and degrading and just left it, neglecting us writers in the process, seemingly uncaring, which to me is bad business practice.

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      1. eugbug profile image96
        eugbugposted 22 months agoin reply to this

        The thing is, I think Hubpages made the template or at least used an off-the- shelf one if memory serves me right, and TAG used that for their other non-hubpages sites. Unfortunately it appears to be ultra-unflexible.

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  3. Glenn Stok profile image92
    Glenn Stokposted 22 months ago

    In reference to your suggestion in your post above, I never tried that—turning off ads on all articles except the one with the most ads.

    However, in the past, I have experimented with turning off ads on articles where I had Amazon capsules or Amazon links.

    My idea was to see if I'd get more sales by making Amazon the only ad on the page. Interestingly, the result was reduced Ad earnings with no equivalent increase in Amazon earnings. So I discontinued that experiment and turned on all my ads again.

    I get Amazon sales almost daily, but I hoped to improve upon that. Oh well. Experiment failed. As it turns out, the regular Ads proved profitable despite seemingly turning people away compared to how things were with HubPages ten years ago when we only had three ads per article.

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    1. eugbug profile image96
      eugbugposted 22 months agoin reply to this

      Interestingly, I turned off ads on an article and neither bounce rate nor average time on page have changed.

      https://hubpages.com/community/forum/35 … on-article

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