What Kind of Christmas Sales will I Have?

Jump to Last Post 1-3 of 3 discussions (4 posts)
  1. profile image0
    Nelle Hoxieposted 8 years ago

    I know, I know, I know....

    After 10 years of watching sales revenues and traffic numbers, I've found a correlation between June 30th traffic and ultimately Christmas sales. This applies to product selling websites only. (I make most of my money in the travel sector and that's a different sales cycle.)

    Some of you might know that I come from a marketing and mathematical modeling background and I've designed some models that help me evaluate how I'm doing.

    What I've learned is that if my June 30th Google Traffic for a website exceeds the Google Traffic on my busiest Christmas shopping day of the preceding year, then I will have a good Christmas season. And how much of a good season depends how large the increase is.

    For example a 1% increase in Google Traffic indicates perhaps a 3% increase in Christmas sales, but a 2% increase in Google Traffic indicates maybe an 8% increase in Christmas sales. (Those aren't the exact numbers, that I experience.)

    The years when I haven't seen this happen, have been dismal. I'm watching my hubs to see if they behave the same way as my own websites. I don't have enough experience here to know what kind of relationship exists.

    And with all models, something else could be at work as well.

    I think that this relationship maps my website improvements, product selection, and backlinking strategies better than anything else and lets me know if I've chosen the right niches and how well I'm reading the consumer. It also lets me know how well I'm doing against niche competitors.

    This indicator does not track necessarily with Leading Economic Indicators, GDP growth or anything going on in the macro economy. I've had some bad years personally, when the economy was going gangbusters.

    1. thisisoli profile image71
      thisisoliposted 8 years agoin reply to this

      Since last Christmas was my first real attempt at a Hubpages Christmas I can't really match up any statistics yet.

      However since most of my articles are based on luxury items I did see a much higher increase over christmas, up to four fold traffic increase, and over a dozen times increase in sales.

      I am hoping this holds true for my current traffic/earnings because it will give me a very merry Christmas.

  2. CMHypno profile image94
    CMHypnoposted 8 years ago

    Sorry Nelle, but this has gone right over my head - I'm more of a kind of write and then hope type! Too many numbers confuse me!

  3. brettb profile image69
    brettbposted 8 years ago

    Wow, I thought I was the only person who spent so much time on their hub stats.

    But seriously, doing statistical analysis on hubs is the best way of making big money here (and anywhere else!).

    Most of my hubs are in different niches, so I can't really comment on B2C shopping hubs.

 
working

This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

Show Details
Necessary
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
Features
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Marketing
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Statistics
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)