I have seen with the new keyword tool you have a certain keyword, and then you have the same keyword in brackets. For instance car and [car], and then the avg cpc is totally different for basically the same word, but with brackets. does anyone understand this?
It is probably protecting the car, meaning the brackets.lol
The one in the brackets is the exact phrase. So just a search for car will show how many people are searching for that word though it could be included in other keyword phrases like car safety, car for sale, toyota car recall.
When it's in brackets it means the people who are searching for that exact word.
The average CPC could vary because other phrases could be higher or lower than the exact match.
So when your page is basically about 'car' and not 'car safety' or something, then the avg cpc will be what it says next to [car] if the word 'car' appears in as an add on your site?
It's not an exact science. As the estimated average CPC is for Adwords advertisers to have an estimate of what the average Cost Per Click is going for.
So as an Adsense Publisher you use it as a ballpark figure. Halve it for an approximation of what you could get for a click because Google take their share. Sometimes you can get a lot less. Occasionally you might get lucky and get more.
If you were thinking about doing a hub on car safety you'd use the Adwords Keyword Tool to check and see the Estimated Average CPC and the Monthly Search Volume to get an idea about whether its worth publishing a hub on the subject. If you did a search for a keyword phrase and it said Not Enough Data then you'd know that effectively there is no one searching for that phrase on Google.
After you decided whether It could be profitable then its equally as important to see if you stand a chance at ranking.
If your top 3 competitors are Car and Driver, Consumer Reports and Subaru.com ...you might want to pursue a more specific term.
by Aya Katz7 years ago
I thought I might try to monetize a very old hub of mine, which is a short story (The Punky Wunkies). Currently, the keywords I am using are:"arts, Israel, short story, musicals, circumcision, freedom of religion,...
by Haunty6 years ago
Can someone explain to me in plain English what competition means with regard to us?It says there that it gives an indication of how many advertisers are bidding for a keyword. But what does that mean?I always thought...
by puebloman7 years ago
I have just published a hub withe the titleToddler friendly holidays in rural Spain.As a long tail keyword this is useless, but it contains two keywords that Samurai tell me are low competition, with reasonable traffic...
by sofs6 years ago
I have been using the Google keyword tool for sometime now... I am a little puzzled to find that the CPC for a keyword keeps changing every time I look it up... Why is it so? can someone explain this please.
by BennyTheWriter7 years ago
Here's the scenario:I look up the word "KALEIDOSCOPE" with the Google Keyword Tool and I find that it has 1,500,000 monthly searches. I also look up "KALEIDOSCOPIC," the word I originally...
by anime_nanet8 years ago
Hi people!Is there a nice software out there that helps me to find nice keywords to use in my hubs?Not only that, I have some hubs that I think have bad keywords. Is there a program that can show me the keywords most...
Copyright © 2017 HubPages Inc. and respective owners.
Other product and company names shown may be trademarks of their respective owners.
HubPages® is a registered Service Mark of HubPages, Inc.
HubPages and Hubbers (authors) may earn revenue on this page based on affiliate relationships and advertisements with partners including Amazon, Google, and others.