Once again, I got an adwords 100 dollar gift card in the mail. This time, the letter was more forthcoming...
Should I use this gift card? I don't really want to spend my own money on advertising, but if I use this gift card, its not out of my pocket.
I'm just not sure how adwords works. I would only want to spend whats on the card, nothing more.
A lot of AdSense publishers received that. All I can say is be careful. While it is (theoretically) fine to run an AdWords campaign to drive traffic to a site that runs AdSense ads, there are quite a few criteria that your site and campaign need to abide by or you risk losing both your AdSense and Adwords accounts.
Start by reading this here: http://adwords.google.com/support/aw/bi … swer=46675
Then read this about arbitrage: http://adwords.google.com/support/aw/bi … wer=190442
You're probably okay as long as you have more content than ads, your content is high-quality, your ad is very clear about what the user gets when they click on it and you have NO duplicate content on your website.
A real, live Google human reviews your ad and hub before it is unleashed on the networks.
David, you will find this hub by Sunforged very helpful:
It is top class.
Also, you can search for "How to use an adwords voucher", this hub is on second.
http://www.google.com/search?q=how+to+u … &gl=US
What they don't mention about the voucher is this:
Yes, you get $100 credit, but until your ads are running, they never mention that they will charge you a $95 setup fee. I activated a $100 voucher from Hostgator, so I am feeling fairly confident that the same rules would apply. However, they do have a fairly decent plan for upping your credit limit, and only $5 comes out of the initial $100 voucher to go towards the activation fee, so it does make you feel a little more warm and fuzzy getting to use most of the voucher...LOL
After using my account for a month, they decided my landing page did not meet their requirements and stopped showing my ad. Of course this was after over $100 in clicks was delivered. I did not see enough return on investment to recommend going this route, but am looking into media ad buys which I believe will have much better returns than adwords ever could.
Just my 2cents, take it for what its worth
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