I received an e-mail yesterday telling me I would need to improve a huge number of Hubs. This was down to the text to Amazon/eBay capsule ratio.
Unfortunately it seems this change has wiped out my highest converting ad layout
text | image
Amazon | eBay/amazon
Amazon | eBay/Amazon
There is only in most cases 1 product in each advertising capsule, unless there is a pertinant reason to increase the limit (i.e Pokemon Black & Pokemon White)
So overall I could have less products being displayed than someone with three full sized advertising capsules.
Should I be hit by these changes simply because I have a more complex, effecient and relevant ad layout on my page?
My current options are either increase each pages text amount by around 30%
Reduce the ad capsule amount by half (Badically creating one ad under each post, which kind of destroys the entire point of giving buyers a 'comparisson' of products under each product description.
Maybe I've got the wrong end of the stick, but it doesn't make a difference whether you have 3 capsules each set to display 1 item, or 1 capsule set to display 3 items.
The new rule is 50 words for each product that can be displayed, whatever capsule layout you choose.
Google wants to be the only advertiser on our hubs...they have the power and will reward those who obey..
Yes Oli, this is exactly why HP pages lost value as you said in another thread, so you are to blame
BTW, did HP really got penalized? I was about to start a new thread asking this question and then saw your post.
LOL are you living in the bunker somewhere? This is all what people here are talking about for almost three weeks already
Yea, call it a bunker. Got married about 3 weeks back and haven't done much hubbing since then.
I asked because my search engine traffic have dropped.
LOL That explains it. Congratulations on your marriage! And you have a lot to catch up with, keep reading.
Hubpages didn't get penalized (That suggests a specific action against them) they just have less value in teh new Google Algorithm.
Personally I am willing for my page to lose a little value for an ad layout that increased my sales by over 50%.
Yes - it is all Oli's fault. We should sacrifice him on an altar to the great God, Google
Ultimate Hubber: Congrats on your special occasion
Just reread the text and it is correct that it is per product that needs to be displayed, gonna have to do some extra text generation I guess, really don't want to lose this layout.
I feel your pain Oli but I just went through 200+ hubs to comply with the new changes. Who knows, the new layout might do some good on some poorly converting hubs. I think I broke my own rule of writing for the reader in my product hubs by providing too many product choices. I've now fixed that and it will take some time to see if there is any improvement.
There are some things I have noticed that may improve hub rankings and they all have to deal with bounce rate. Adding elements that will keep your reader on page longer (multiple images, videos, polls, and relevant external links that open in a new window, and maps) but mostly quality content using the "Goldilocks" rule... not too long, not too short, but just right.
Right now my findings are based solely on hub score and not necessarily on Google rank. I examined the top 10 hubs and only 4 of them ranked on the first page of G for a term which had the greatest density on page. The others didn't show on page 2 and anything beyond that is not worth checking.
Funny thing about my research is that most of the stuff that ranked above those hubs were pure junk, short, few if any of the other elements I mentioned above though they had tons of backlinks. So I'm thinking backlinks to relevant sites or not still carry a lot of weight.
Oli, you don't need to change your layout, just the ratio of words to products. And check your default on the capsules to make sure they match the amount of products that you are actually showing. It may not be as bad as you think.
The only layout changes are if you have full capsules in the very top section of the prohibited list. You don't seem to have that on your layout.
For instance, I had a few where the first capsule was Ebay or Amazon, so I just moved those down the page.
Google doesn't accept blood sacrifices, send cheques to
1600 Amphitheatre Parkway
Mountain View, CA 94043
More interactive items does improve your Hubscore.
Lower bounce rates can also increase your Google SERPs, however Google can only collect data in limited ways in regards to a websites bounce rate (the search engine side of Google does not use the Analytics side of Google).
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