1. Maltese-er profile image60
    Maltese-erposted 6 years ago

    Could someone please be patient enough to explain what page eCPM and page CTR are?


  2. anujagarwal profile image62
    anujagarwalposted 6 years ago

    CPM is the Effective cost per thousand impressions.

    Suppose if you will earn $10 from 2000 views, then CPM will be $5.
    For every thousand ad impressions, you are earning $5.

    CTR is Click Through Rate.

    This is the percentage of clicks that you get. Suppose to earn $10 by 2,000 impressions, you got 40 clicks. Then CTR would be 2%.
    For every 100 views, you get 2 ad clicks.