If you got 249 ecpm it is the estimate of how much you would earn if you got 1000 impressions and it is based upon the amount that was paid for the clicks you have already received against how many impressions you had
CTR is the percentage of visitors who click on your ads
CTR is the Click-Through-Rate. Suppose you have 100 impressions and 6 clicks, your CTR is 6%.
Thanks Richie and MD. I wonder how accurate the ecpn is. Now I must set about getting traffic.Not finding that easy. Thanks again.
In addition to what MD and Richie have said. The ecpm is only accurate if there is lots of info/views. For instance I might wake up one morning and find that I have 5 views and a $1 click. The ECPM will be massive, $200, because it is based upon the estimate that every 5th visitor to my site gives me a dollar click. This isn't going to happen in real llife. At the then end of that day, I might have 250 visitors and still only one click and my ECPM will be down to $4. My point is that 5 views/impressions is never enough to get an accurate picture. Really you want thousands of views/impressions to get a good ECPM.
The ECPM is just an indicatior, a guess of how lucrative your post is. It has no actual bearing on the real world in a direct way as it's just a calculation. Its use is for comparing different websites/posts over time and estimating projected incomes (once you have enough stats in to make it accurate).
Thanks Paul, that is a great explanation. I was thinking along the same lines but wasn't sure until you spelled it out. Thanks again and wishing you every successs.
I have no idea about CTRs CPC ECPM when I started but you pick it up after a while! :-)
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