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Half the HP ad impressions but same traffic

  1. profile image0
    Baileybearposted 6 years ago

    I know it's not the end of the month yet, but I noticed my HP ad income is half of what it was last month.  The impressions are about half.  The traffic seems to be the same.
    Are there less ads?

  2. Paul Edmondson profile image
    Paul Edmondsonposted 6 years ago

    There shouldn't be, unless the mix in traffic from various countries changed significantly.  The reason fill rates change by country is that there is a lot more demand for US traffic than say Nicaragua traffic.  That's about the only explanation I've seen for traffic levels to stay the same, but ad impressions change.  From our overall end, things look like they're functioning right.

    1. profile image0
      Baileybearposted 6 years agoin reply to this

      I've always had mostly US traffic

  3. cardelean profile image92
    cardeleanposted 6 years ago

    I'm glad it's not just me.  I'm noticing the same thing.