Normal for CPM to Be Down for This Time of Year?

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  1. eugbug profile image97
    eugbugposted 7 months ago

    It seems to be almost down to the level it was last year and never recovered much since the start of Q3. I reckon though it's probably because I'm getting a lot more views with lower CPM in addition to views with high CPM plus backouts from pages before ads load. The result is that it's pushing the average down.

    1. promisem profile image96
      promisemposted 7 months agoin reply to this

      The Labor Day holiday drags down CPMs in the U.S. Every holiday does so. Many people take the entire week off.

      My CPMs on a daily basis showed a definite dip over last weekend, but they are starting to climb again.

  2. DrMark1961 profile image97
    DrMark1961posted 7 months ago

    Yesterday mine was about 1.50 more than the same day last month. Every day this month has been up. I think that you are right in that it is where the views are coming from.

  3. EricFarmer8x profile image98
    EricFarmer8xposted 7 months ago

    Things seem always about the same for me. My CPM has been the same average since I started earning with the ad program. It goes up and down but stays about the same number.

  4. lobobrandon profile image89
    lobobrandonposted 7 months ago

    My CPM is down at least 40% compared to 2 months ago. Still a CPM that is very good, but horrible compared to the good times smile

    1. eugbug profile image97
      eugbugposted 7 months agoin reply to this

      As I understand it, the CPM HubPages quotes is an average value for the past 24 hour window. So if CPM is variable per ad and there are lots of extra impressions with lower CPM, the average CPM is reduced. My impressions have risen a lot in the last month or so, not just views, but CPM seems to be almost proportionately reduced, so revenue is much the same. I'm not sure whether this is how it works?

      1. lobobrandon profile image89
        lobobrandonposted 7 months agoin reply to this

        That is how it works yes, but remember statistics. Even if you get more traffic, it's most likely the same kind of traffic, so technically you should not be making less due to an increase in traffic. It's just the ads that day pay less. I have my lowest traffic in the year right now, not tomato season in most parts of the world, northern nor the southern hemisphere. So on those terms I should have my highest CPM right now. Higher traffic does not imply lower CPM.

        1. eugbug profile image97
          eugbugposted 7 months agoin reply to this

          Come to think of it, I'm getting a lot more traffic now from India for my math hubs since students have returned from school vacation, and I think CPM is lower there? That may explain it.

          1. lobobrandon profile image89
            lobobrandonposted 7 months agoin reply to this

            Yes, geographical changes definitely affect it. Also, the source of the traffic if I remember right from some staff comments a few years ago.

      2. Natalie Frank profile image95
        Natalie Frankposted 7 months agoin reply to this

        I'm glad someone else has said this.  This is exactly what has been happening to me.  My views and impression go up, my CPM goes down and I earn much the same month after month.  I wish there was a way to graph our CPM over time so I could get a more complete visual picture of what was happening.  It tends to sap your motivation when you are writing new articles, working at SEO and marketing and watching your views and impressions go steadily up with no corresponding increase in earnings at all.  I was spending tons of times working on articles and all the corresponding stuff that goes along with them the last couple of months but have fallen off largely lacking the desire to continue when I'm not seeing my earnings reflect my efforts.  It's a bit depressing after putting so much work in over several years.

  5. theraggededge profile image97
    theraggededgeposted 7 months ago

    I've forgotten how to find CPMs.

    1. lobobrandon profile image89
      lobobrandonposted 7 months agoin reply to this
      1. theraggededge profile image97
        theraggededgeposted 7 months agoin reply to this

        Fanks x

      2. Daniel Mollat profile image97
        Daniel Mollatposted 7 months agoin reply to this

        Hey, Lobo, I checked that URL in my HP and I don't see impressions listed on there. How come? It only shows dollars and nothing else. What am I missing?

        Never mind. I figured it out. Thanks anyway.

        1. lobobrandon profile image89
          lobobrandonposted 7 months agoin reply to this

          Ok cool.

  6. Susana S profile image97
    Susana Sposted 7 months ago

    I'm a little disappointed because I had my best traffic days ever last week and CPM's are good but have kind of flatlined.

    If they were at the level they were a couple of month's ago I'd be ecstatic smile

    It does make me wonder what was going on back then to make them so high and why that hasn't continued.

    Other ad networks can provide higher CPM's so I wonder why HEP doesn't especially with their increased buying power.

    1. lobobrandon profile image89
      lobobrandonposted 7 months agoin reply to this

      It is the last quarter and advertisers may be saving up to serve ads during the Halloween and Christmas season.

      1. Susana S profile image97
        Susana Sposted 7 months agoin reply to this

        Yeah it's probably that. Let's see if things pick up in October!

  7. eugbug profile image97
    eugbugposted 7 months ago

    Why does CPM always go up at the weekend? (or is that just my experience because I have higher views for my DIY/gardening hubs than during the week and views of education hubs go down).

    1. lobobrandon profile image89
      lobobrandonposted 7 months agoin reply to this

      I don't know, I don't look at mine that closely.

      1. eugbug profile image97
        eugbugposted 7 months agoin reply to this

        Mental note, try and stop being so pedantic smile

        1. lobobrandon profile image89
          lobobrandonposted 7 months agoin reply to this

          lol

 
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