Until a week ago, there have been alot of things I have never heard of. One of those is longtail searches. Do long tail search only work in conjuction with the Title and subtitles, or do the searches also look at the body of your hub. Thanks.
As far as I understand (and I am not very au fait with SEO), a search will cover all of an article. However, the search engine gives more weight if the search terms appear in the URL, title, headings and summary than if they only appear in the body.
So if you are writing about purple widgets with green spots, you need to have a title which includes "Purple widgets with green spots" rather than choosing a title such as "Widgets for people who are colour-blind or have poor taste".
Where is the summary that you speak of?
And are tags also included in the longtail search?
Thanks so much for your previous comment, WriteAngled
When you are producing a hub, on the right hand side of the screen about half-way down, you will see a section with tabs. One of these includes the tags (descriptors) HP asked you for right at the start. Another tab is for the summary. This is the snippet of text that will appear, for example, under each link in Google search results.
It is best to produce a summary yourself, because as well as this being given weight by the search engines, you can also control the very first impressions people get when they find your hub in a search.
"Long tail" just refers to catering to a search based on multiple words.
So Googling "red hats" would not be long tail, Googling "red hats for happy hamsters" would be long tail.
It doesn't mean anything more than that.
The summary is good for search engines (for indexing your hub page), but as far as searches, depending on what word/words are being searched, those are the words which appear in the search result text. It could come from anywhere in your hub; Google will try to find the closest match of text to the search query.
longtails are often used in search queries. If you do a search here at HP on longtails, you'll find useful hubs. They may touch on it in the Learning Center.
Here is a brief video about how google search works.
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