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New Drano campaign in Home category

  1. Marina Lazarevic profile image93
    Marina Lazarevicposted 6 years ago

    On Monday we kicked off the second wave of the Drano sponsorship campaign in the Home category. The campaign will run through December 18, so people that are enrolled in the Ad Program with Hubs in the Home category should see a nice lift in their CPMs! Let us know if you have any questions.

    1. profile image0
      SirDentposted 6 years agoin reply to this

      Thanks for letting everyone know.   big_smile

      1. Mrs. Menagerie profile image95
        Mrs. Menagerieposted 6 years agoin reply to this

        Yes, thanks!

    2. K9keystrokes profile image94
      K9keystrokesposted 6 years agoin reply to this

      Awesome! Thanks for the update Marina! lol

    3. lobobrandon profile image92
      lobobrandonposted 6 years agoin reply to this

      What's The Drano campaign??
      Whats a Drano?

      1. SimeyC profile image98
        SimeyCposted 6 years agoin reply to this

        Recently there was a competition 'hosted' by Drano - it focused on entries in the plumbing section.

        Drano are a company that produce plumbing products such as the 'snake' that allows you to clear clogs in plumbing.

        During the contest 'Drano' featured heavily in the Ads - now, you'll begin to see their Ads in Hubs for the 'Home' section!

        1. lobobrandon profile image92
          lobobrandonposted 6 years agoin reply to this

          Oh got it thanks Simey smile
          Doubt cleared smile

    4. Sally's Trove profile image83
      Sally's Troveposted 6 years agoin reply to this

      So, it takes Drano to raise the cpm which is now pitiful? I don't find this comforting. Not to mention that the current Drano ad is showing up as degraded, not pixilated, but totally trashed as a sharp and professional image. No, it's not my browser or my state-of-the art laptop.

      1. Marina Lazarevic profile image93
        Marina Lazarevicposted 6 years agoin reply to this

        Direct branded campaigns will raise CPMs (depending on where they run) because they're premium packages which sell for much higher than, say, an ad from an ad network.

        Think of the different ads in the Ad Program in tiers:

        1. Premium, direct ad deals. Drano & Bing are examples

        2. Premium ad network deals & partners. This would include higher value ad networks & programs, such as the AdSense Custom JS change

        3. Regular ad network rates. Ads from these sources are high in supply, but pay less than direct deals.  Different networks pay different rates and the rates are largely determined through competition.  AdSense and Advertising.com are examples.

        The Drano campaign was booked to run for two segments: 08/22/11 - 09/25/11 and 11/14/11 - 12/18/11, because that is how the client planned the delivery of this campaign. Perhaps the title of this post should have been "Part 2 of Drano Campaign" instead of "New Drano Campaign."

        Hope this helps address some of your concern, Sally's Trove.

        1. Sally's Trove profile image83
          Sally's Troveposted 6 years agoin reply to this

          Nope. But that's OK. Any information is better than no information.

    5. Writer Fox profile image60
      Writer Foxposted 6 years agoin reply to this

      Does this mean that a Hub should be filed under the "Home" category or under the "Home-Plumbing" category?

      1. wilderness profile image99
        wildernessposted 6 years agoin reply to this

        A hub should be filed where it belongs, according to category.

        If that category is "home" then Drano ads will show up on it, but don't misfile just to see those ads.

  2. RedElf profile image83
    RedElfposted 6 years ago

    Thanks for the update!

  3. K9keystrokes profile image94
    K9keystrokesposted 6 years ago

    Marina~ Is this a contest similar to the first phase, (inculding prizes) or is the reward this go 'round the awesome increase in CPMs? smile

    1. Marina Lazarevic profile image93
      Marina Lazarevicposted 6 years agoin reply to this

      K9keystrokes: See my reply to Sally's Trove above. This is part 2 of the same Drano campaign that ran in August. The contest portion was completed in July, and the campaign was scheduled to run for 2 phases.

      1. K9keystrokes profile image94
        K9keystrokesposted 6 years agoin reply to this

        Thanks Marina, I appreciate the clear response.
        Cheers~
        K9

  4. viryabo profile image86
    viryaboposted 6 years ago

    Thank you for this info Marina.

  5. Denise Handlon profile image91
    Denise Handlonposted 6 years ago

    Is there anywhere that hubbers (like me) can get information of the details of this campaign?

    1. SimeyC profile image98
      SimeyCposted 6 years agoin reply to this

      Well you can look at the original 'contest' for brief information - I'm just scanning old forum entries as I'm sure there was something about it somewhere!

      http://hubpages.com/about/contests

      1. Denise Handlon profile image91
        Denise Handlonposted 6 years agoin reply to this

        Thanks SimeyC  smile

    2. paradigmsearch profile image91
      paradigmsearchposted 6 years ago

      Alas, all my hubs are Home-less.

      1. davenmidtown profile image88
        davenmidtownposted 6 years agoin reply to this

        http://www.youtube.com/watch?v=VaWl2lA7968

        A sign of hope... paradigmsearch!

    3. Halo Awesomness profile image61
      Halo Awesomnessposted 6 years ago

      cool

    4. johnwlsn profile image57
      johnwlsnposted 6 years ago

      you provide really very nice post thanks !!

      Regard:
      John Wilson. New York

    5. Charity Squid profile image73
      Charity Squidposted 5 years ago

      I have a hub in the category of home, but I have to say when I view that hub all those Drano image ads show up on the background, both sides of the hub and at the bottom. I find it distracting to the hub. Just saying.

     
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