On Monday we kicked off the second wave of the Drano sponsorship campaign in the Home category. The campaign will run through December 18, so people that are enrolled in the Ad Program with Hubs in the Home category should see a nice lift in their CPMs! Let us know if you have any questions.
Recently there was a competition 'hosted' by Drano - it focused on entries in the plumbing section.
Drano are a company that produce plumbing products such as the 'snake' that allows you to clear clogs in plumbing.
During the contest 'Drano' featured heavily in the Ads - now, you'll begin to see their Ads in Hubs for the 'Home' section!
So, it takes Drano to raise the cpm which is now pitiful? I don't find this comforting. Not to mention that the current Drano ad is showing up as degraded, not pixilated, but totally trashed as a sharp and professional image. No, it's not my browser or my state-of-the art laptop.
Direct branded campaigns will raise CPMs (depending on where they run) because they're premium packages which sell for much higher than, say, an ad from an ad network.
Think of the different ads in the Ad Program in tiers:
1. Premium, direct ad deals. Drano & Bing are examples
2. Premium ad network deals & partners. This would include higher value ad networks & programs, such as the AdSense Custom JS change
3. Regular ad network rates. Ads from these sources are high in supply, but pay less than direct deals. Different networks pay different rates and the rates are largely determined through competition. AdSense and Advertising.com are examples.
The Drano campaign was booked to run for two segments: 08/22/11 - 09/25/11 and 11/14/11 - 12/18/11, because that is how the client planned the delivery of this campaign. Perhaps the title of this post should have been "Part 2 of Drano Campaign" instead of "New Drano Campaign."
Hope this helps address some of your concern, Sally's Trove.
Does this mean that a Hub should be filed under the "Home" category or under the "Home-Plumbing" category?
Marina~ Is this a contest similar to the first phase, (inculding prizes) or is the reward this go 'round the awesome increase in CPMs?
K9keystrokes: See my reply to Sally's Trove above. This is part 2 of the same Drano campaign that ran in August. The contest portion was completed in July, and the campaign was scheduled to run for 2 phases.
Is there anywhere that hubbers (like me) can get information of the details of this campaign?
Well you can look at the original 'contest' for brief information - I'm just scanning old forum entries as I'm sure there was something about it somewhere!
you provide really very nice post thanks !!
John Wilson. New York
I have a hub in the category of home, but I have to say when I view that hub all those Drano image ads show up on the background, both sides of the hub and at the bottom. I find it distracting to the hub. Just saying.
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