New Drano campaign in Home category

Jump to Last Post 1-9 of 9 discussions (25 posts)
  1. Marina Lazarevic profile image88
    Marina Lazarevicposted 6 years ago

    On Monday we kicked off the second wave of the Drano sponsorship campaign in the Home category. The campaign will run through December 18, so people that are enrolled in the Ad Program with Hubs in the Home category should see a nice lift in their CPMs! Let us know if you have any questions.

    1. profile image0
      SirDentposted 6 years agoin reply to this

      Thanks for letting everyone know.   big_smile

      1. Mrs. Menagerie profile image93
        Mrs. Menagerieposted 6 years agoin reply to this

        Yes, thanks!

    2. K9keystrokes profile image92
      K9keystrokesposted 6 years agoin reply to this

      Awesome! Thanks for the update Marina! lol

    3. lobobrandon profile image88
      lobobrandonposted 6 years agoin reply to this

      What's The Drano campaign??
      Whats a Drano?

      1. SimeyC profile image95
        SimeyCposted 6 years agoin reply to this

        Recently there was a competition 'hosted' by Drano - it focused on entries in the plumbing section.

        Drano are a company that produce plumbing products such as the 'snake' that allows you to clear clogs in plumbing.

        During the contest 'Drano' featured heavily in the Ads - now, you'll begin to see their Ads in Hubs for the 'Home' section!

        1. lobobrandon profile image88
          lobobrandonposted 6 years agoin reply to this

          Oh got it thanks Simey smile
          Doubt cleared smile

    4. Sally's Trove profile image78
      Sally's Troveposted 6 years agoin reply to this

      So, it takes Drano to raise the cpm which is now pitiful? I don't find this comforting. Not to mention that the current Drano ad is showing up as degraded, not pixilated, but totally trashed as a sharp and professional image. No, it's not my browser or my state-of-the art laptop.

      1. Marina Lazarevic profile image88
        Marina Lazarevicposted 6 years agoin reply to this

        Direct branded campaigns will raise CPMs (depending on where they run) because they're premium packages which sell for much higher than, say, an ad from an ad network.

        Think of the different ads in the Ad Program in tiers:

        1. Premium, direct ad deals. Drano & Bing are examples

        2. Premium ad network deals & partners. This would include higher value ad networks & programs, such as the AdSense Custom JS change

        3. Regular ad network rates. Ads from these sources are high in supply, but pay less than direct deals.  Different networks pay different rates and the rates are largely determined through competition.  AdSense and Advertising.com are examples.

        The Drano campaign was booked to run for two segments: 08/22/11 - 09/25/11 and 11/14/11 - 12/18/11, because that is how the client planned the delivery of this campaign. Perhaps the title of this post should have been "Part 2 of Drano Campaign" instead of "New Drano Campaign."

        Hope this helps address some of your concern, Sally's Trove.

        1. Sally's Trove profile image78
          Sally's Troveposted 6 years agoin reply to this

          Nope. But that's OK. Any information is better than no information.

    5. Writer Fox profile image48
      Writer Foxposted 6 years agoin reply to this

      Does this mean that a Hub should be filed under the "Home" category or under the "Home-Plumbing" category?

      1. wilderness profile image97
        wildernessposted 6 years agoin reply to this

        A hub should be filed where it belongs, according to category.

        If that category is "home" then Drano ads will show up on it, but don't misfile just to see those ads.

  2. RedElf profile image89
    RedElfposted 6 years ago

    Thanks for the update!

  3. K9keystrokes profile image92
    K9keystrokesposted 6 years ago

    Marina~ Is this a contest similar to the first phase, (inculding prizes) or is the reward this go 'round the awesome increase in CPMs? smile

    1. Marina Lazarevic profile image88
      Marina Lazarevicposted 6 years agoin reply to this

      K9keystrokes: See my reply to Sally's Trove above. This is part 2 of the same Drano campaign that ran in August. The contest portion was completed in July, and the campaign was scheduled to run for 2 phases.

      1. K9keystrokes profile image92
        K9keystrokesposted 6 years agoin reply to this

        Thanks Marina, I appreciate the clear response.
        Cheers~
        K9

  4. viryabo profile image84
    viryaboposted 6 years ago

    Thank you for this info Marina.

  5. Denise Handlon profile image89
    Denise Handlonposted 6 years ago

    Is there anywhere that hubbers (like me) can get information of the details of this campaign?

    1. SimeyC profile image95
      SimeyCposted 6 years agoin reply to this

      Well you can look at the original 'contest' for brief information - I'm just scanning old forum entries as I'm sure there was something about it somewhere!

      http://hubpages.com/about/contests

      1. Denise Handlon profile image89
        Denise Handlonposted 6 years agoin reply to this

        Thanks SimeyC  smile

    2. paradigmsearch profile image89
      paradigmsearchposted 6 years ago

      Alas, all my hubs are Home-less.

      1. davenmidtown profile image87
        davenmidtownposted 6 years agoin reply to this

        http://www.youtube.com/watch?v=VaWl2lA7968

        A sign of hope... paradigmsearch!

    3. Halo Awesomness profile image59
      Halo Awesomnessposted 6 years ago

      cool

    4. johnwlsn profile image54
      johnwlsnposted 6 years ago

      you provide really very nice post thanks !!

      Regard:
      John Wilson. New York

    5. Charity Squid profile image71
      Charity Squidposted 6 years ago

      I have a hub in the category of home, but I have to say when I view that hub all those Drano image ads show up on the background, both sides of the hub and at the bottom. I find it distracting to the hub. Just saying.

     
    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)